Jin faction sauce is fragrant and wins elixir.
Mellow taste who energy?
The aftertaste is long and winds around the middle beam.
Indulge in it and never forget.
What is the flavor of the sauce?
Located at the foot of Lao Ye Mountain in Tunliu District, a liquor industry provides us with the answer, as the so-called: "Once you enter the sauce fragrance is as deep as the sea, it is fragrant as a passer-by." The company inherits the rich cultural heritage of Sanjin liquor, inherits the ancient brewing process of Moutai sauce fragrance, and creates the original "Jin School Sauce Flavor" liquor, becoming the only soy sauce liquor manufacturer in Shanxi.
Our wine, is to draw the Tunliu District Lao Ye Mountain 700 meters under the sweet spring water as the water of wine, and then after two feeding, nine times of cooking, eight times of fermentation, seven times of wine, a whole set of processes down to take a year, in order to ensure that the taste of the sauce wine mellow, each link can not tolerate sloppy ......Mr. Han, the person in charge of the liquor company, introduced to the staff.
Mr. Han, who speaks Shandong dialect, was originally engaged in the coal business, but because he has gone south and north for many years, he has experienced a lot, and he found that with the in-depth promotion of the national policy of benefiting the people, people's living standards have also been significantly improved, and at the same time, people's demand for wine, catering, etc. has gradually improved. Therefore, he decided to rivet a unique liquor enterprise in Shanxi. It was also this momentum, hard work, and tenacity that made Mr. Han pass all the way, and finally the hard work paid off, and after many years, the first vat of soy sauce wine was produced. In 2023, Mr. Han plans to expand the fermentation tank and increase the purchase of raw materials, this large amount of expenses suddenly stretched him to the limit, with the mentality of giving it a try, he dialed the ** account manager of the small and micro business department of Tunliu Rural Commercial Bank, and after a short exchange and the first time to visit and investigate, formulate a loan plan, and provide him with a loan support amount of 7.5 million yuan in the shortest time, which made him feel at ease and moved.
In recent years, with the in-depth promotion of the rural revitalization strategy, the rural financial market has shown a vigorous development trend, in this process, Tunliu Rural Commercial Bank, as the main force of local rural finance, plays an extremely important role, it actively adapts to new changes and new needs, constantly improves financial services, and continues to increase credit support for enterprises mainly operating in characteristic industries. Up to now, the bank has provided loan credit for 169 enterprises121.4 billion yuan, with a credit amount of 114.5 billion yuan, while being a good enterprise "shop second", do a good job in regional development.
Strict "time-limited settlement" service, the first time to respond to the needs of the customer group. By optimizing the allocation of resources, improving the efficiency and quality of financial services, and realizing the deep integration of banks and enterprises, Tunliu Rural Commercial Bank has formed a complete set of chains in which enterprises "blow the whistle" and banks complete the "whistle" within a limited time. The bank designated a special person to be responsible for communicating and coordinating with the liquor company, keeping abreast of the company's operating conditions and needs, and once there is a loan demand, the customer manager will connect with each other as soon as possible, and carry out a loan survey and give feedback within the specified period.
Improve the "comprehensive service" process and accurately empower the whole industry chain. As one of the regional characteristic industries, the liquor industry undertakes the packaging materials industry and grain planting industry in the upstream of the industrial chain, and links the wholesale and retail industries in the downstream, and finally sells to consumers through various channels such as distributors, supermarkets, and online sales platforms. Therefore, while promoting bank-enterprise cooperation, Tunliu Rural Commercial Bank also pays attention to the linkage with upstream and downstream industries to provide more comprehensive services. The first is to provide efficient and convenient payment and settlement services for the liquor industry and its upstream and downstream industries, and to install and deploy the "Jinxiang e-payment" collection for free*** The second is to further enhance the brand influence of the liquor industry and rural commercial banks, select the best among the dealers, and use the weekend time to carry out credit card full discount activities to improve customer experience;The third is the innovation of the publicity model, with the help of its own platform advantages, Tunliu Rural Commercial Bank skillfully took advantage of the National Day and Mid-Autumn Festival "Double Festival" activities to build momentum, and brought wine products to the live broadcast room, so that more people can understand the wine industry and taste Yuxian wine, Tunmao and other products.
Promote the work of "whole village credit" and continue to deepen the rural market. The bank actively responds to market changes, further develops inclusive finance, and consolidates the rural position. Shanglian Village, the administrative village where Jincheng Liquor is located, has multiple advantages such as dense population, good economic conditions, and many surrounding merchants, and the Shanglian Branch of Tunliu Rural Commercial Bank selected it as the administrative village of "whole village credit", and the staff greatly improved the accessibility and convenience of financial services for local villagers through a series of links such as reporting data screening forms, evaluations, on-site visits, credit granting work, and second return visits, and further helped rural revitalization.
The liquor industry is not an example of Tunliu Rural Commercial Bank supporting the development of the real economy. In the tunliu area, there are still many enterprises like the liquor industry that have received financial support from the bank. In the future, Tunliu Rural Commercial Bank will continue to deepen financial services, continuously innovate product and service models, "run" financial service acceleration and inclusive financial satisfaction, inject more financial vitality into the cause of rural revitalization, and "brew" a more mellow taste.
*: Wang Jinyu, Tunliu Rural Commercial Bank.
*: Shanxi Rural Credit Co., Ltd.