If there is no suspense that BYD will win the domestic auto market sales championship in 2023, then Chery, which successfully entered the top 3 of the list with 1.88 million sales last year, is undoubtedly the most surprising dark horse in the industry throughout the year.
Also as Huizhou businessmen, Wang Chuanfu and Yin Tongyue can be said to have the open spirit of Huizhou businessmen "looking outward and operating outside", that is, they do not stop at the local market, but look at the whole country and even the world, and strive to go out.
Speaking of going to sea, Yin Tongyue has already formed a set of "Chery characteristics" Fang **.
He said that Chinese brands can not only "go global", but also go steadily and far.
Because today, "Made in China" in the global market has gradually bid farewell to the low-quality and cheap label, so don't fight any more first-class wars, if you want to fight, you can fight the "value innovation war", and "add" to Chinese brands can promote the brand to continue to rise.
Looking back on 2023, Chery has indeed done the same.
Chery, for example, announced plans to expand into Kazakhstan in October, and in addition to building a factory there, Yin said Chery is studying the characteristics of local customers and is ready to improve the design and technology of the car based on their feedback to adapt to the local market.
That is to say, Chery is not simply dumping Chinese brand cars to foreign consumers, but will carry out localized innovation accordingly, reflecting the strength of our "Created in China".
Of course, this is only the tip of the iceberg in Chery's current huge overseas empire, and Chery must have many ways to sell overseas for many years.
If you look at Chery's sales composition in 2023, the ratio between China and overseas markets is almost 50:50. Guess when Chery's overseas sales will surpass the domestic market? I think maybe soon.
However, even if the momentum of going overseas grows rapidly, Yin Tongyue's 2023 still does not forget to "introspect". He has repeatedly said in public such as "Chery wants to eliminate Chery", Chery 'got up early in the morning and caught up with a late set' in terms of new energy vehicles', and Chery will be polite in the new energy ranking next year", etc., which can be used as a title at any time.
Why do you say that this "science and engineering man", who has always been low-key, suddenly became so active and frequent in 2023?
Dare to love this, all of which are forced by this crazy industry.
After all, seeing that Wang Chuanfu, Yu Chengdong and Li Bin, these "fellow villagers", are now doing well in the field of new energy vehicles, I believe that Yin Tongyue is also in his eyes and anxious.
Although Chery's international reputation is soaring, its new energy vehicles have not sold well, and since last year, Chery officials have even stopped actively announcing new energy sales data, which makes people question their development.
However, if you think about it, you also know that Chery New Energy, which has always focused on pure electric cars with a price of no more than 100,000 yuan, was not optimistic last year under the aggravation and contraction of the market segment.
As a result, Yin Tongyue actually made up his mind last year to sell the mid-to-high-end brand iCar and the high-end Star Era ES. Otherwise, how could Yin Tongyue not even care about the face of his fellow countryman Yu Chengdong, and put aside the Zhijie S7 that cooperated with Huawei, and the first priority is to make a name for himself in the Star Era ES.
Not only that, at the end of last year, Yin Tongyue pulled the release of another new energy blockbuster model, Fengyun A8, to Shenzhen, the home of BYD and Huawei, and his words were not polite at all.
It seems that under Yin Tongyue's personal sword breakthrough, Chery 2024 intends to do a big job in the new energy market.
Anyway, I'm looking forward to Yin Tongyue, Wang Chuanfu, Yu Chengdong, and Li Bin, the "Hui Army", all kinds of scenes of verbal swords in the new year, are you looking forward to it?