At the beginning of the new year, BYD set off a price reduction war, and Gaohe has stopped work before it started, and the automotive industry in 2024 seems to exude an atmosphere of self-endangerment.
Just recently, another new power car company broke out in a big incident: Nezha Automobile was accused by employees of delaying the issuance of year-end bonuses.
Some netizens posted that Nezha Automobile did not inform the employees of the coefficient ratio and the specific date of the bonus. Some netizens said that the provident fund in January has not yet been paid. As soon as these news were released, they aroused widespread concern in society.
Especially after Gaohe announced the suspension of work and production, the topic of Nezha Automobile's arrears of year-end bonuses naturally became sensitive.
On the evening of the 25th, Daniel Zhang, CEO of Nezha Automobile, said that the 23-year employee bonus is related to the performance appraisal, and the annual performance payment coefficient and amount of employees will be completed in March in the final review and confirmation. The news was also communicated internally to employees.
At the same time, some netizens have given their own suggestions. Netizens suggested sorting out the organizational structure and management staff, and optimizing the management personnel with mismatched abilities first. In this regard, Daniel Zhang also said that the company needs to start rectifying and streamlining institutions and personnel.
However, why does Nezha Automobile, which is "rich and rich" and "not in a hurry for IPO", be so full of soldiers?
In 2023, Nezha Automobile's annual cumulative sales volume will be about 12740,000 units, a year-on-year decrease of about 16%, did not achieve the previously set sales target, and became the only major new car company to see a year-on-year decline.
When realizing Nezha's symptoms, Daniel Zhang rarely publicly criticized his own marketing system, and said that in 2024, "the marketing system will all stand up and return to work", so when the new year started, Nezha reorganized the marketing system and dismissed the news of two executives was confirmed.
Although Nezha Automobile has reacted very quickly in dealing with the postponement of the year-end bonus. However, in the face of the increasingly fierce competition among new car companies and the sluggish performance of Nezha Automobile itself, Nezha itself also needs to work harder.
To this end, Daniel Zhang issued an article at the beginning of this year to summarize last year's sales, pointing out the problems and reasons for the sluggish performance of Nezha Automobile in 2023. Daniel Zhang also mentioned Nezha Automobile's development plan and outlook for 2024.
In the face of the opening of a new wave of elimination of car companies, Nezha Automobile will achieve its sales target as scheduled in the new year; Or is it abandoned by the advancing times, following in the footsteps of Gaohe Automobile, we still need to wait for time to verify.