The new season of the Chinese League will officially start on March 9, as many teams in the preparation period to recruit and improve their strength, the new season of the Chinese League is destined to not be calm, one of which should not be underestimated, that is, the promotion of Yunnan Yukun.
In the past two days, the official Weibo of Yunnan Yukun Football Club has been very lively, and on February 20, the club officially announced the departure of 21 players including Che Shiwei.
On February 21, Yunnan Yukun made another official announcement, and 11 people including Zhao Yuhao officially joined.
Looking at the list of reinforcements in Yunnan Yukun, it is not difficult to find that Zhao Yuhao, Luo Jing, Cui Ming'an, Yi Teng, Li Peng, and Dili Murati have all been the main players of their respective Chinese Super League teams, and Zhang Jianzhi and Zhao Jianbo are also young players who have played in the Chinese Super League.
There is no doubt that between this and out, Yunnan Yukun's paper strength has been significantly improved.
In addition to the introduction of a large number of powerful domestic aid, Yunnan Yukun has also made big moves in the introduction of foreign aid.
As early as January, it was revealed that Yunnan Yukun had confirmed the introduction of the meritorious foreign aid Mu Xiekui of the Zhejiang team.
Subsequently, it was reported that former Brazilian international Teixeira, who won the Chinese Super League with Jiangsu Suning in 2020, has come extremely close to joining Yunnan Yukun and plans to arrive in Yuxi on February 24 to join Yunnan Yukun.
In addition to the recruitment, Yunnan Yukun's coaching staff and even management are all configured in the Chinese Super League, and the coaching team is Li Jinyu and Wang Liang.
The general manager of the club is Guo Guangqi, an old man from Yunnan Hongta, who has worked in management in Shanghai Shenhua, Shanghai Shenxin, Chongqing Lifan, Henan Jianye and other Chinese Super League clubs.
In this way, Yunnan Yukun has the tendency of "pointing at the Super League", however, less than a month ago, they fell into an "access turmoil".
After the end of the second league last season, Yunnan Yukun ranked third and unfortunately missed the first division. Subsequently, the team carried out winter training and hoped to qualify for the 2024 season of the Chinese League by way of replacement.
However, in mid-January this year, Li Xiaoting, a player who previously played for Dandong Tengyue, posted on social **, saying that Yunnan Yukun and Dandong Tengyue had improper transactions, and Yunnan Yukun intended to operate the dissolution of Dandong Tengyue in order to obtain the qualification for promotion to the Central League.
On January 29, the Chinese Football Association announced the list of eligibility for the 2024 season of the professional league, and neither Dandong Tengyue and Yunnan Yukun, which had previously been publicized by the arrears, were not included in this access list.
According to Football Daily, the General Administration of Sports of China and the discipline inspection department of the Chinese Football Association have investigated two clubs, Dandong Tengyue and Yunnan Yukun, and the two clubs have also cooperated with the investigation process. Subsequently, the results of the investigation were copied to the Yunnan Provincial Sports Bureau and relevant authorities, and the results showed that there were no problems related to the content of the report between the two parties.
On February 4, the Chinese Football Association issued a notice announcing that Yunnan Yukun Football Club*** had obtained the qualification for the 2024 season of the professional league.
On February 6, the Chinese Football Association announced the list of participants in the ** league, and Yunnan Yukun qualified for the 2024 season of the Chinese League. Although there were some twists and turns in the process, Yunnan Yukun still completed the jump from the middle championship to the middle league within three years.
Of course, the Chinese League is by no means the ultimate goal of Yunnan Yukun......
In recent years, Yunnan Province has successively promulgated the Action Plan for the High-quality Development of Yunnan's "Three Spheres" (2022-2035) and the "Three-Year Action Plan for the High-quality Development of the Three Spheres of Yunnan Province", which put forward the goal of "laying the foundation in one year, achieving results in two years, and stepping up in three years".
Under the guidance and support of Yunnan Provincial Sports Bureau, Yunnan Provincial Football Association, Yuxi Education and Sports Bureau and other parties, Yuxi Education Investment Co., Ltd. established a professional team built by Yunnan Yukun Iron and Steel Football Club and Yunnan Yuxi Yukun Iron and Steel Group in July 2021. Subsequently, the team was reorganized and renamed to become the current Yunnan Yukun Football Club.
As the company behind Yunnan Yukun Football Club, Yunnan Yuxi Yukun Iron and Steel Group has been ranked among the top 500 private enterprises in China in 2020 and the top 500 private enterprises in China's manufacturing industry in 2023.
In 2023, Yunnan Yuxi Yukun Iron and Steel Group will win with 233The total revenue of 686.7 billion yuan ranked first among the top 100 non-public enterprises and the top 20 manufacturing enterprises in Yunnan Province.
Yunnan Yuxi Yukun Iron and Steel Group.
With the guidance and support of policies and abundant capital injection, Yunnan Yukun has always been on the fast track of development since its establishment. In the preparation period for the new season, Yunnan Yukun showed good form, and achieved a record of 4 wins, 1 draw and 1 loss in the warm-up matches with many strong teams, including Beijing Guoan.
It is worth noting that when Chinese football as a whole is at a low ebb, there are not a few clubs like Yunnan Yukun that buck the trend. Liaoning Shenyang City Football Club, which has been renamed Liaoning Iron Man, also officially announced 10 domestic aides to join at the end of last month, and teams such as Shijiazhuang Kung Fu, Guangxi Pingguo Hayi, and Nanjing City have also further strengthened their strength through recruitment, and the competition in the Chinese League this year is bound to be more intense.
In the post-Jin Yuan era, after experiencing the de-bubble, Chinese football has entered a period of transformation, and one of the most important signs is that the main investor has changed from private enterprises dominated by real estate enterprises to investment groups or state-owned enterprises under the jurisdiction of the city where the team is located.
With the deepening of the share reform of professional football clubs, cities investing in professional football hope that the city business card and football IP have realized the deep binding of "sports + culture", and "football + cultural tourism" has become a new engine for urban development.
Clubs such as Yunnan Yukun and Guangxi Pingguo Ha Yi are operating in this direction, and surpassing is the ultimate goal of these teams.
Its mode of operation is to set goals, give policies, large enterprises to give financial support, team operation to professionals familiar with the operation of the league, the model so far the most successful case is Chengdu Rongcheng.
Of course, the support of large enterprises is not unlimited, and there are clear requirements for when and what performance indicators should be achieved, which is also an important reason why some clubs are in an urgent mood on the issue of promotion.
Of course, in the case of continuous high investment, the relevant clubs should also maintain a clear view of the rules, formulate short-, medium- and long-term goals and plans, and take multi-pronged measures in financial health assessment, internal management, youth training construction, market development, etc., so as to avoid sacrificing the long-term interests of the team due to the blind pursuit of short-term results.
Another issue worth paying attention to is that football should also uphold the concept of "long-term success", since the plan can be set until 2035, then please implement it until 2035, do not change the leadership, overturn everything.
Because, fans have seen too many stories like this......
After all, professional football that does not have self-hematopoietic function is too easy to be cut ......