Slightly shortdrama, not only on the head, but also on the heart.The micro-short drama has deeply "grasped" this fragmented era, and it is also a hot word that cannot be avoided in the past 2023.
Contrary to the traditional film and television drama production, which strives for perfection and takes a long time, the "double low" of threshold and time-consuming has just become the unique advantage of micro-short dramas, making them embark on the road of winning by quantity, fast and accurate, and alternative explosion.
According to iiMedia Consulting's "2023-2024 Micro Short Drama Market Research Report", the size of China's online short drama market in 2023 will be 373900 million yuan, up from 101 in 2022700 million yuan, a year-on-year increase of 26765%。
With the expansion of the market scale, more and more creators and many leading companies have also entered the game, which has intensified the "involution" of the micro-short drama industry.
The high-frequency "cool points" make the audience want to stop, and the industry's rich stories dazzle investors. In the face of standardization, high-quality, and diversification, the inevitable trend of the micro-short drama industry to go further and more stable, how to find and seize the optimal solution of the "tens of billions" outlet?
Let's return to the most essential "cost" and "experience".
For the producers of micro-short dramas, the main means to achieve business benefits is to use the user's "top"** experience to promote payment, while reducing various costs as much as possible.
As far as the user experience is concerned, there is an emotional conflict or reversal in 15 seconds, a rapid advance of the plot in 30 seconds, and a suspense "hook" and foreshadowing in the last 10 seconds. This is a formula that can be followed in the industry, in order to make users unable to extricate themselves from 1-2 minutes of episodes full of "high-frequency explosive points".
Therefore, the first few seconds are particularly important, when the loading is very slow, or the "stuttering" in the middle dilutes the "strong feeling", the loss of users is inevitable.
When it comes to the cost of micro-short drama on-demand scenes, it is mainly composed of storage, processing, and distributionDistribution accounts for more than 90% of them, and the cost structure can be effectively optimized by controlling the cost of distribution
In addition,Curbing infringements is also an important part of cost controlContent copyright and data are the core assets of micro-short drama producers, such as hotlinking, malicious ** proliferation, unauthorized second creation and other behaviors will bring a large number of infringement losses, and effective means are urgently needed to monitor and trace the source.
Previously, Alibaba Cloud ** Cloud has been launched".One-stop on-demand solution for micro-short dramasFrom the storage hierarchical management of micro-short dramas, the optimization of sharing costs, the broadcast control experience to the best security, we provide one-stop end-to-end servicesTriple guarantee of cost, experience and security
Previous related articles: Is the micro-short drama track a pseudo-outlet of "flash in the pan"? Recently, the Mediabox AUI Kit for the micro-short drama scene was launched!
Combined with the best practices of micro-short drama benchmark customers, based on the audio ** terminal SDKLocal caching, smart preloading, smart pre-rendering, encryptionThe low-level integration kit encapsulated by the strategy helps the micro-short drama integrator quickly build the micro-short drama APP and bring users a better audio-visual experience.
mediabox micro-short drama scene demo:
In the face of the rapid outbreak of the micro-short drama market, the micro-short drama business needs to quickly enter the track and seize the market dividendStandalone app or quick appPrivate domain traffic is precipitated.
How to quickly enter the market and bring users a mature audio-visual experience while completing the precipitation of the private domain?
MediaBox is a digital tool for the industry, and its low-pitch development (MediaBox AUI Kits) is based on rich audio practice precipitation, relying on the audio terminal SDK, to provide modular packaging of low-quality development kits for typical business scenarios, helping businesses to quickly launch and innovateFor the micro-short drama scene, it also encapsulates a complete **, control, and interactive experience, and what you see is what you get
** deviceIt is the window that ultimately faces the user, and it is the promotion of the user**ExperienceA very important part.
Optimize the main link around the device to improve the experience.
In response to the problems of latency, slow sliding loading, and poor network experience in micro-short dramas, Alibaba Cloud optimizes the main link around the ** device, and allows users to optimize the whole link through preloading, caching, decoding, rendering, etcEnjoy the silky and cool experience brought by 0 first frames and 0 waitingto help micro-short drama operators reduce user churn and increase payment conversion.
At present, the micro-short drama market is generally a profit model that wins by quantity, and cost control is a rigid need of the entire industry.
On the premise of not reducing the user's subjective experience of sound and painting, the cloud intelligent codec is usedNarrowband HDThe technical advantages reduce the bitrate by 30%-50%, and compress the file size (including the frame rate, bitrate, audio bitrate, and encoding mode) to the greatest extentThis also means lower distribution costs and storage costs
At the same time, in the decoding process, through the end-side post-processing (super-resolution, frame insertion, sharpening) technology, inThe subjective experience is consistent or even betterto achieve effective compression.
It is worth mentioning that a single preloading strategy may lead to a waste of CDN traffic resources, and through intelligent preloading, the micro-short drama business can not only control the cache that is currently being loaded, but also control the number of preloads and the size of the cache, so as to effectively reduce business costs on the premise of ensuring user experience.
At the security level, the cloud-integrated encryption solution and private encryption algorithm are used to ensure the safe transmission of the link, and the security of the whole site is ensured through the authentication control of the distribution link, the encryption broadcast control strategy, and the copyright distribution protectionPrevent loss of costsoperational risks.
The ultimate cost optimization solution, the silky and smooth experience of explosion and multiplication, the full-link security protection measures, and the AUI kits that can be quickly developed are also the inevitable choice of the micro-short drama industry under the trend of standardization, quality and diversification.
As the domestic micro-short drama market becomes more and more involuted, more and more people are looking at the blue ocean overseas.
The ever-changing AIGC technology is also accelerating the export of micro-short dramas, and some first-class generation tools can switch languages and mouth shapes, which makes the cost of domestic micro-short dramas being sent overseas more cheap.
Relying on Alibaba Cloud's 3200+ edge nodes and leading bandwidth output capabilities, the QoS and QoE indicators of overseas users are on par with those of domestic users, realizing nearby content access, regardless of geographical coverage and massive concurrency, and ensuring that overseas users can enjoy a cool audio-visual experience in various network environments.
Whether it is domestic or overseas, in this wave of micro-short dramas, Alibaba Cloud ** Cloud will work with its strong technical strength and perfect service solutions to deepen the "tuyere" track with micro-short drama industry partners, help the industry reduce costs and increase efficiency, improve the industrial environment, accelerate the birth of popular and high-quality products, and jointly create an effective sample of social value and business operation win-win.
Micro-Short Drama Scene Product Documentation: