This article**: The people**.
Best wishes. People** 2024-01-30 Edition 05).
This winter, the cultural tourism market in Harbin, Heilongjiang, the "ice city", is extremely hot. According to the data, Harbin received more than 3 million tourists during the New Year's Day holiday, with a total tourism income of nearly 6 billion yuan, and the number of tourists received and the total tourism income reached a historical peak. From an old industrial city in the ice and snow to a popular tourist destination this winter, Harbin's enthusiasm for tourists has revealed the code of the popularity of cultural tourism.
Attracting customers with heart is reflected in accurate insight into demand and innovation to dig deep into ice and snow resources. The ice and snow world, which was built and opened in advance, is full of creativity; Tourists want to take pictures of the snow scene with the moon, and a round artificial moon is raised over the Hagia Sophia by drone; Take a hot air balloon to take off, you can overlook the snow-capped Songhua River in winter and enjoy the scenery on both sides; "Intangible cultural heritage" iron flowers, reindeer performances and so on have been ...... one after anotherTourists' needs are met with every effort, forcing ice and snow tourism to be creative, and promoting the integration of ice and snow elements into the corners of the city and various amusement projects. Innovation and creativity give ice and snow more charm and release great attraction, while improving the experience of tourists, and constantly polishing the golden sign of ice and snow tourism.
Sincere hospitality is reflected in the continuous introduction of policies and optimization of services to ensure the peace of mind and comfort of tourists. From the introduction of free round-trip "subway ferry tickets" to the addition of warm stations for tourists, from improving the service quality of the catering and accommodation industry to establishing a "no overnight" mechanism for dealing with problems, with the gradual increase in the number of tourists in the "Ice City", the services of relevant departments are becoming more and more nuanced. The problems that arise are studied and solved under the "microscope", and strive to fulfill the promise of "there is no best, only better" to improve the service, create a safe and comfortable tourism environment, and become a "good scenery" that warms tourists in the ice and snow.
Enthusiastic retention of customers is inseparable from the enthusiastic participation of the whole people. Ice and snow tourism is heating up rapidly, and "tourists should come to say hello and give them free guides" and other smooth slips are also widely spread, conveying the hospitality of the people of "Ice City". "Be a good host of Longjiang and warm to help tourists from all directions" is not only a call for initiative, but also a spontaneous action of citizens. In popular scenic spots, volunteers deliver ginger syrup to tourists queuing. In the streets and alleys, the police on duty deal with the troubles encountered by passengers as soon as possible. "Nowadays, everyone is working hard to take care of the hard-won ice and snow heat," the taxi driver, who has been working for more than 20 years, sighed from the bottom of his heart. With sincerity for sincerity, the enthusiasm for sincere hospitality is transformed into practical actions to do a good job in various service guarantee work, so that more guests from afar can stop and linger.
It's not difficult to become popular for a while, but it's not easy to become popular. How to convert short-term traffic into long-term "retention" is a realistic issue in front of many Internet celebrity cities. The phenomenon of Internet celebrity cities is produced by the comprehensive effect of a series of factors such as urban cultural heritage and public services, reflecting the deep integration of urban culture and tourism. It is expected that more urbanization will focus on dividends as the driving force for development, seize the opportunity to improve infrastructure and various services, and make urban life better while enhancing the city's visibility, comfort and reputation.