BYD's new energy vehicles are basically best-selling models, with monthly sales of tens of thousands, or even 50,000 units per month. But in fact, among the BYD models, there are also some models that are not applauded, including an SUV, which can be said to be equipped with a lot of new technologies from BYD, and even the intelligent driving system, which is the first to ride on it, but the result is not competitive, after the listing, sales are sluggish, and monthly sales have been hovering in the hundreds, this time BYD is the official drop of 50,000 yuan, and even in some places, the price of this car has reached 70,000 yuan.
This car is Denza N7, even if this car is currently the model with the largest discount among all BYD models, it is still not popular, and even the popularity is not as good as BYD Qin plus DMI and BYD Dolphin, so Denza N7 is equipped with Yun Yuan A system, air suspension, intelligent driving system, why can't it be sold? When the car was launched, the author and his friends felt that the sales of this car would not be too good after the experience, mainly for three reasons.
The first is the positioning problem, the Denza N7 is positioned as an SUV, but unlike the SUVs we usually see, this car at first glance, I definitely think it is a sedan, or a station wagon, BYD's definition is a hunting SUV, in fact, this positioning and design determines that this car will not be liked by the Chinese.
As we all know, Chinese people like to buy SUVs, because the models are tall, look atmospheric, and both space and comfort are very practical, plus the passability is better than the sedan, and the Denza N7 has a low body, although it is a medium-sized SUV, but its body size is only 4860 * 1935 * 1602mm in length, width and height respectively, so both the body size and space are more like the car's Krypton 001, but compared to the car, ** is more expensive, Although the ground clearance of the chassis can be adjusted through air suspension, the passability of any SUV can be obtained, but many consumers do not know it.
In China, this kind of crossover has always been a niche model and is not loved by consumers, such as the BMW X6 with a fastback shape, not to mention the more bizarre Denza N7.
The second is the appearance of the appearance, the DENZA N7 is too violent, and the appearance does not conform to the aesthetics of the Chinese people, compared with the BYD Han EV, the front face of the DENZA N7 is too complicated, and it would be better if it was simpler.
Of course, in today's Chinese aesthetics, big is beautiful, and although the Denza N7 is a medium-sized SUV, it is not tall, imposing, and there is no sense of beauty and roundness, so the overall appearance looks weird, but at present, when consumers buy a car, the first impression is the appearance, and the appearance is not good, which will undoubtedly automatically block many users.
Finally, compared with competing models, DENZA N7 does not have much advantage, after all, compared with DENZA N7, ZEEKR 001 has more fashion element designs that please young people, such as electric suction doors, frameless windows, etc., while DENZA N7 does not, plus the sides of the two cars look similar, then everyone will definitely choose the cheaper and more fashionable ZEEKR 001
Personally, in addition to becoming the most ruthless price reduction in BYD's new energy vehicles, the DENZA N7 is very likely to become the shortest-lived model in BYD's new energy vehicles, what do you think?
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