The city's "2024 New Year's Eve Shopping Season".Yangpu District is themed "Celebrating the Year of the Dragon".We will go all out to ignite the enthusiasm for consumption during the Spring Festival holiday, fully integrate festive elements and marketing activities, further release consumption vitality, stimulate consumption potential, and create a peaceful atmosphere for the Spring Festival.
The District Commission of Commerce organized various businesses in the district to carry out various forms of Spring Festival consumption promotion activities, and held a number of Spring Festival markets relying on key business districtsDistribute Yangpu "New Year's Flavor Coupons".。Major business districts, commercial districts, and shopping malls are popular, welcoming a good start, and full of strong New Year's flavor.
According to the joint sampling statistics of 14 major commercial enterprises in the district by the District Commission of Commerce, a total of sales will be achieved during the festival period (February 9-16, 2024).3.3.5 billion yuan, a year-on-year increase, a year-on-year increase from 2019
The business district is very popular
Wujiaochang business district, Daxue Road, Binjiang and other regional festivals are full of "atmosphere", and the highlights of theme activities are frequent, and the strong "Yangpu New Year's flavor" has attracted consumers to come.
During the festival,Wujiaochang business districtThe passenger flow is exceeded2.11 million person-times, the average daily passenger flow reached26.480,000 person-times。Among them,Wujiaochang Wanda PlazaAverage daily passenger flow10.350,000 person-timesHopson HuiAverage daily passenger flow9.110,000 person-times, an increase from last year, an increase from 2019
Commercial sales are gratifying
Sales in core business districts rebounded significantly, with both supply and demand booming. Wujiaochang business districtAchieve sales (turnover) during the holiday season2.5.6 billion yuan, a year-on-year increase, a year-on-year increase from 2019
Among them, Hopson Hui held a series of marketing activities to drive the rapid growth of shopping mall sales, and holiday sales increased year-on-year, an increase from 2019。Wujiaochang Wanda Plaza's "Water Wrap Tangquan Life" entered the city's leisure and entertainment consumption during the Spring FestivalTop 10 merchants, driving the sales of Wanda Plaza to increase year-on-year。The sales of Bauhinia Plaza and Kongjiang Xuhui Mall in the Kongjiang Road business district increased year-on-year respectively17.7% and 78%。The sales of U-Fang Shopping Plaza in the new Jiangwan area increased year-on-year。Guohua Plaza's sales increased year-on-year
Consumption vitality has surged
According to Meituan data, Yangpu District's consumption of life and leisure grew year-on-year during the Spring FestivalRanked among the top in the city
The offline activities were wonderful. On the first day of the Lunar New Year, it was jointly organized by merchants such as Wanda Plaza, Bailian Another City, and Youmai Life Plaza in Wujiaochang Business District"Dragons and Dragons, Joyful and Young" Dragon and Lion Dance to Welcome the New Year, to create a lively and prosperous Spring Festival atmosphere. From the fifth day to the seventh day of the Lunar New Year, it is open to the publicDistribute Yangpu "New Year's Flavor Coupons".to provide consumers with Spring Festival discount packages. Hopson HuiOrganized"Qi meets the New Year, Lin Dong praises"., take photos and check in the giant unicorn to release the Little Red Book, and get exclusive gifts. Wujiaochang Wanda PlazaOrganized"2024 Dragon and Tiger Leap to Welcome the New Year" New Year MarketThere are "intangible cultural heritage" hand-made performances such as New Year's paintings and sugar people, providing a good place for the general public to go on vacation. Bailian is another cityOrganized"17th Anniversary Celebration" activity, launched the 2024 Magic City Voice Actor Competition, using Shanghainese dialect to mix and match Mandarin and various dialects to interpret the magical voice of "Flowers".
The online ** results are gratifying. "Douyin Supermarket New Year's Festival".DistributionMore than 20 million yuanConsumption coupons, so that consumers can enjoy more consumption benefits. During the event, GMV (** transaction value), order volume and cumulative number of transactions increased respectively compared with the benchmark period% and 30%.。Meituan data shows that the average daily consumption of Little Elephant Supermarket in Shanghai increased year-on-year during the Spring FestivalNearly thirty percent
In order to better continue the good momentum of consumption in the New Year, there will be a Lantern Festival during the Lantern Festivalmeet678 in JiangwanliCarry out"Thousands of enterprises on Douyin" theme activity, and hold a dragon lantern lighting ceremony, synchronouslyUniversity Road Limited-Time Pedestrian StreetOrganize"Everything Flourishes" Lantern Festival Market。SAIC Maxus, Luoke Intelligence, Oriental Shopping and other enterprises will bring different Lantern Festival activities, while Meilin Food, Shanghai Medicinal Materials, Rongqingtang and other time-honored enterprises will also bring special products to jointly create a good atmosphere of "coming to Yangpu and making Lantern Festival".
The purchase and sales of the vegetable market are booming, and the ** is stable and falling
The District Commission of Commerce actively guides the vegetable market companies to expand the market varieties, stabilize the market, ensure that the festival capacity is sufficient, and strive to create a festive atmosphere. During the festival, the vegetable marketOpeningsThe main and sideline foods in the vegetable market are sufficient, the categories are diverse, and the food is basically stable. Yangpu Vegetable Market Company's 10 affordable self-operated counters further enrich the sales varieties to meet the needs of the public for festivals, and the "New Year's Gifts" special area of Lejiafu Vegetable Market continues to drive the flow of visitors to the vegetable market.
According to the sampling statistics, the average retail sales of 20 varieties of vegetables are**6.19 yuan 500 grams, compared with the average price before the holidayDrop 17%
Text **: Shang Wei Editor: Wu Baixin.
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