A few days ago, the social media was swiped by a new Internet celebrity check-in point in Hong Kong.
Well. When I returned to my hometown during the Spring Festival, I was confused, and my first impression was, "That's it?" ”
Later, I found out, why is there this red heart balloon everywhere?
Tai Po Lam Village has:
Central Market has:
Mong Kok has:
The West Loop also has:
Everyone is quite interested:
Spontaneously posted on the Internet that I met a red heart**:
On the first day of the exhibition, Hearts was exhibited at four locations with a total number of visitorsMore than 650 thousandIt attracted 200,000 visitors in the first three days。On the same day, the event was once on boardGoogle Trends' hot search list No1。The follow-up popularity was maintained, and it was surpassed on major social platforms within two days180,000 followers
Even the capital of the special capital came to check in with his wife:
On the 17th, due to the local wind speed exceeding the upper limit, the 12-meter giant red heart displayed in the Queen's Statue Square Garden in Sai Wan was replaced with two mini versions, and many tourists said that they were a little disappointed.
This red heart balloon, similar in nature to the Yellow Duck, aims to add more fun and creativity to Hong Kong's cityscape and convey a message of love.
Looking at it this way, the red heart punch card is still a little interesting. Before it's over, I'm going to take my sisters for a walk!
Even so, the red heart in the heart is equivalent to the inflatable balloon sold on the street, until I see this news:
According to the Culture, Sports and Tourism Bureau, the project involves:About $7.8 million in subsidy, covering curation, exhibit production and display, creation by local designers and artists, staff and security, market research, local and overseas promotion, etc. According to the requirements, the applicant must comply with the provisions of the agreementSubmit a report after the end of the eventFunding will be awarded only upon acceptance
The red heart balloon check-in is worth 7.8 million ??!
The social media comment area also fried the pot. Someone angrily criticized, "This is a waste of public money (**sad!)" ”
Someone complained, "This red heart balloon is only sold for more than 600 yuan on a certain treasure, is there a big difference between the two?" ”
I said don't be too outrageous! Quickly open the app and use ** to search for the same paragraph:
Judging from **, a few cheaper.
10. A few hundred, the most expensive is 3000-5000 yuan; In terms of styling, it feels okay, not much different?
In short, I feel that "it's too much of a loss", "the balloon is not worth much, and the money is all spent on administrative and publicity expenses!" ”：
And it's really "too expensive"...
Some netizens pointed out that the flash mob design in the past two years is similar and has no new ideas, and the unified formula: enlarge + put on the beach = art.
Big Yellow Duck": Do you "connotate" me?
Some netizens complained, "The words were plastic, isn't this taking the lead in creating "garbage"? "It can only be said that this person understands yin and yang.
However, some people think, "Neighbors just have fun checking in, and since they are happy, then nothing else matters!" ”
I think it makes sense on both sides, no matter what the form of punching in, since someone likes it, it is considered a success. But at the same time, I am happy and I really feel sorry for the money, 7.8 million, so expensive.
Finally, let's talk about it together, have you gone to check in the red heart? Do you think it's worth spending 7.8 million to do a flash mob check-in?