Starting in January 2024, 591 Costcos in the United States will fully launch Genki Forest Sparkling Water. Costco is the world's third-largest membership-based wholesale warehouse store and has a rigorous evaluation system for in-store products. Since the beginning of its overseas expansion in 2019, Yuanqi Forest has entered the mainstream channels in the United States through its own efforts, and the industry believes that the successful entry of Yuanqi Forest is due to its concise ingredient list and health concept being recognized, which has led to today's harvest.
In the past three years, Yuanqi Forest sparkling water has broken into the TOP10 of the Amazon sparkling water category in North America every year, and from 2022 to 2023, Yuanqi Forest has repeatedly achieved breakthroughs in overseas mainstream consumption channels, successively landing on Indonesia's leading convenience chain indomaret and alfamart Super 350,000, about 1,000 in Woolworths, Australia, Costco system. In addition, in Malaysia, Singapore, the Philippines and other countries, it has also entered a number of mainstream convenience store and supermarket chain channels such as 711, of which the 711 system covers more than 3,400 stores.
Today, Genki Forest sparkling water can be sold on the shelves of 591 Costco stores in the United States, and continues to enter the mainstream channels overseas, which means that Genki Forest has been recognized by overseas consumers and retail channels.
As we all know, food and beverage is different from the Internet and 3C products, it faces challenges such as high loss and long chain, and it is not the strength of Chinese enterprises to go overseas.
Taking the sparkling water category as an example, many brands in the United States, Australia and other places have seized the sparkling water track, including international giants such as Pepsi and Coca-Cola, and many local companies with deep local accumulation are also strong.
However, the pace of Genki Forest has never stopped, and so far it has been exported to more than 40 countries and regions around the world, including the United States, Australia, Indonesia, Singapore, and Malaysia. Tang Binsen, the founder of Yuanqi Forest, once said that he hopes to be a global consumer brand, and in the next 10 years, he hopes to see Yuanqi Forest's products all over the world. (Liu Wen).
*: Bright.com.