When the ice and snow culture entered the field of vision of consumers, this winter, the city of Harbin became popular. Whether it is the Hagia Sophia Church that rushes to take pictures, or the beautiful ice and snow world like a palace, there are tourists from all over the world, because it is not only the ice and snow beauty that attracts tourists, but also the warm Northeast culture. On February 12th, a reporter from Beijing Business Daily will take you into Harbin, the "ice city", to unlock the authentic Great Northeast.
Photo by Wang Siqi.
A food is the business card of a city, remember a city with taste, and inherit a culture with food. When you come to Harbin, you have to try the authentic iron pot stew, the soft and juicy iron pot goose, the crispy and delicious pot stickers and the fancy frozen pear play are the memories that every Erbin child hides in their hearts. It was a cold wind outside, but inside the house was a hot stove. Not only can you choose from conventional pots such as goose, pork ribs, and fish, but this year, the iron pot stew will also integrate the Northeast specialty fruit "frozen pear" into the cooking process of the dish, not only to put the frozen pear on the original whole tasting plate, but also to squeeze the frozen pear into juice, put it in the pot and cook it with the dish. What is the equivalent of placing frozen pears on a cutting plate? Many netizens joked on social platforms that it was like breaking sugar oranges into petals and serving them to the pizza with pineapple.
Photo by Wang Siqi.
Incorporating frozen pears into our dishes is just one of our innovative means, and we have also launched a 'King Card' promotion, which sends tourists who come to taste Shanhetun iron pot stew to the desired store for free, and provides free supporting services while consumers are waiting for a table through cooperation with brands such as Yili. Ke Jingchun, the founder of Shanhetun Iron Pot Stew, said that driven by the popularity of tourism, the revenue of Shanhetun Iron Pot Stew in 2023 will increase by 20% compared with the same period last year. In order to welcome the next stage of the tourism boom and the arrival of the Asian Winter Games, Shanhetun Iron Pot Stew will continue to add stores in Harbin and successively deploy in many cities in the south.
Photo by Wang Siqi.
When it comes to the Northeast, in addition to iron pot stew, we have to say some bathing culture that is "popular all over the country". In the north, there is often a custom of "washing for three days before the year, and the blessing of the whole year in the coming year", and taking a bath before the New Year is also an indispensable step for every Erbin person. If you are in the northeast and you see a castle-like building, resplendent and extravagant, don't hesitate, it's a bathing center. Unlike the southern regions, the bathing centers in the Northeast are not only a place to take a bath, but also an important place to socialize. "There's nothing you can't solve with a single bath! "Taking a bath in the cold winter is to enjoy the gathering of family and friends, forget the cold night of the Northeast, and feel the ultimate relaxation of body and mind. Here, not only bathing, but also bathing, loosening bones, and ear picking can be solved in one stop.
Photo by Wang Siqi.
As a traditional Chinese festival, the Spring Festival has always had an irreplaceable place in the hearts of Chinese, with wanderers looking forward to returning home for the New Year and relatives looking forward to gathering together after a long absence. If you are full of food and drink, you can also go to eat a barbecue with Northeast characteristics, take a walk on the ** street, eat a Modern popsicle, take the children to walk around the Songhua River, and eat a sweet and delicious fried cake at the morning market on Hongzhuan Street, as if the fun of fireworks in the world is nothing more than that.
Beijing Business Daily reporter Zhao Shudian commented on Wang Siqi.