Chinese New Year lantern festival, Chinese New Year temple fair, traditional folk performances, large-scale themed fireworks shows, ......Seizing the opportunity of the Spring Festival, Lantern Festival and other traditional festivals and consumption seasons, since February, the Rudong County Bureau of Commerce has joined hands with key businesses and scenic spots in the county such as Shangheyin Lane, Xirun City, Zhangcha Ancient Town, Xiaoyangkou Tourist Resort and other key businesses and scenic spots in the county to jointly launch a series of activities of "Longteng Fuhai". According to monitoring statistics, during the festival, Rudong received a total of 87 tourists40,000 people, achieving a total tourism income of 76.3 billion yuan.
The night economy is "eye-catching and gold-absorbing."
Meet the "Mountain and Sea Divine Beasts" in Shangheyin Lane, meet the "Fire Tree and Silver Flower" on Peach Blossom Island, and enjoy the beauty of thousands of lights on both sides ......of the Zhanghe RiverThis Spring Festival, lantern festivals and fireworks shows have become the "top-stream" business cards of Rudong's night economy, attracting tens of thousands of local citizens and tourists from other places to check in and play.
The golden dragon is lucky, the red dragon wishes, the dragon prays, the dragon horse, the fish and dragon princess, and the little fat and the ......Starting from January 27th and lasting until February 25th, the first Yuyuan Garden Lantern Festival in Rudong allowed the masses to enjoy a traditional Chinese art event with oriental aesthetics at their doorstep. As one of the longest-standing, most well-known and most popular Chinese New Year lantern viewing events in China, the "Yu Garden Lantern Festival" was included in the national list of intangible cultural heritage in 2011. During the Spring Festival, a total of 25 sets of lantern groups were set up in the Heyin Lane block of Rudong, and more than 1,500 atmosphere lights were arranged, allowing local people and tourists to experience the Chinese New Year in the intangible cultural heritage.
The lantern festival also launched hundreds of special theatrical performances such as a thousand lantern parade, fairy garden, blessing dance, flower god blessing, and welcoming the god of wealth, which are trendy and fashionable, suitable for young people to take photos and check in. Wang Ting, general manager of Forte Heyin Lane, told reporters that during the long holiday, the Shangheyin Lane block received more than 100,000 tourists, and the sales of shops and markets reached nearly 6 million yuan.
When I came back for the Chinese New Year this year, I found that there are more and more places suitable for young people in Rudong. Feng Chen, who lives in Rihui Community, said happily. The lights are like the east, "fireworks" and "youth" are full. From the first day of the Lunar New Year to the eighteenth day of the first lunar month, the first New Year fireworks and lantern festival in Xiaoyangkou will be arranged with 24 groups of exquisite theme lanterns, such as the gate of the four seasons, the blessing treasure land, and the auspicious dragon New Year. From the first day to the fifth night of the first month, the fireworks show of "Fire Trees and Silver Flowers Never Sleep" presented visitors with an exquisite visual feast, with more than 10,000 people in a single day. Also in the holiday to the citizens and tourists to bring surprises, there is also the ancient town of Zhangcha. During the 8-day long holiday, Guzhen launched the "white + black" all-weather consumption mode, allowing tourists to enjoy the delicacies of the world at the food carnival, enjoy the brilliance of the lantern riddle exhibition, and enjoy the meaning of the music notes in the theme **, attracting more than 270,000 tourists, an increase of 42 compared with last year6%。
The business district linkage circle fans are added to the points.
Looking back at the Spring Festival holiday in Rudong, behind the "hot and hot" data is the vibrant consumer market and the vigorous growth force brought by the linkage of business districts.
From February 9th to 25th, the "Dragon" re-appearance series of New Year activities will be held in the two major business districts of Xiaoyangkou Tourist Resort and Zhangcha Ancient Town as the main venues, with air linkage, innovative integration of "national style", "trend" and "new consumption" and other elements, covering consumption clusters, business districts, catering enterprises and other consumption priorities. Among them, since the beginning of the Lunar New Year, from 9 a.m. every day, the ancient town of Zhangcha has launched various special performances such as the Royal Circus, Intangible Cultural Heritage Flower Drum, Internet Celebrity Flash Mob, Jinyiwei Scene Patrol, Hydrangea Throwing Relatives, Painting Boat Parade Lanterns and so on in Dongdajie, Zhongshi Street and Zhangaolai Square. The first Xiaoyangkou New Year Fireworks and Lantern Festival echoes with the New Year Lantern Festival as the main line, running through the six theme activities of "Lantern Festival, Market, Amusement, Fishing, Fireworks, and Spring Festival", and creating a one-stop "New Year's Carnival" on Peach Blossom Island with the splendor of "lights", "New Year" culture, and "food".
Have an interesting Spring Festival, and more young people will be "circle fans". Echoing the two major business districts, from the third day of the Lunar New Year to the eighth day of the Lunar New Year, the first Universiade Cultural Festival New Year Temple Fair in Hekou Town kicked off wonderfully. Watching dragon dances, visiting markets, enjoying performances, and watching intangible cultural heritage, citizens can experience a different New Year's flavor in the lively streets. "During the Spring Festival holiday, we can visit the temple fair, which can also give us a better understanding of the culture of our hometown. In front of the rattan booth in Taiyangmiao Village, Xu Lu, a college student who returned to his hometown for the New Year, was busy "hunting for treasure". It is understood that last year, Rudong rattan weaving has been selected into the fifth batch of provincial intangible cultural heritage representative project list.
Let the elderly consumer group and the young consumer group have new experiences and new feelings, support and encourage diversification, multi-dimensional, and multi-level innovation and change, attract passenger flow through new highlights and new ideas, and promote consumption growth. This year, the Commerce Department of Rudong County will further strengthen the systematic planning of the global consumption scene, continuously expand the consumption space, enrich the consumption experience, improve the consumption energy level, and promote the high-quality development of Rudong's modern service industry.
The policy is good for the people and helps enterprises.
Grab three waves in a row, and good luck in the Year of the Dragon! "Thank you for sending benefits, I'm going to spend money!" At half past 12 noon on February 14, with the third round of "2024 Longteng Fuhai Ruyi Purchase" million consumption booster coupons opened as scheduled, the circle of friends was once again swiped by consumption coupons.
Focusing on boosting consumer confidence and releasing residents' consumption potential, during the Spring Festival, Rudong continued to launch the "Longteng Fuhai Ruyi Purchase" consumption promotion activity to leverage the "big market" of domestic demand with Huimin consumption vouchers. It is understood that the consumption voucher activity has reached 5 million yuan, covering seven major fields: department stores, restaurants, supermarkets, electrical appliances, characteristic blocks, automobiles, and movies. Correspondingly, the major shopping malls are weaving, "the heat is beyond imagination." Cheng Wei, manager of a ** marketing customer service department in Rudong County, took the catering industry as an example, "During the festival, the catering in our ** is very popular. According to statistics, the maximum passenger flow in a single day reached 50,000. ”
It is reported that in combination with the launch of consumption booster coupons, major characteristic business districts and key commercial and trade enterprises have also simultaneously launched discounts, trade-ins, consumption vouchers and other discounts, focusing on New Year's goods, food, catering, clothing, ** and other consumption hotspots to attract citizens to come to consume. *A variety of activities such as lion dances, parades of the God of Wealth, distribution of lucky coins, and intangible cultural heritage iron flowers are also held to enliven the festive atmosphere and improve the shopping experience of consumers. During the Spring Festival, the sales amount reached 19 million yuan, and the total passenger flow reached 300,000 people. Cheng Wei said.
The booming data reflects the vitality of consumption and the confidence of the market. The new consumption scene has brought strong popularity, and the most direct drive is the development of the service industry. According to preliminary statistics, the release of this round of consumption booster coupons is expected to boost the consumption of the service industry by nearly 100 million yuan. "During the 8-day holiday of the Spring Festival, the consumption of many life service industries such as food, housing, transportation, travel, entertainment and shopping in our county was stable and improving, which made a good start for the annual consumer market and also demonstrated the potential of domestic demand. Yu Haijie, director of Rudong County, said that he will continue to deepen the "Colorful Rudong Ruyi Life" series of consumption promotion activities to effectively stimulate greater momentum in the consumer market.
Correspondents: Xu Shuying, Gu Chunhua, Miao Shanshan.
Proofreading Tao Shangong.