If you open the column.
Domestic demand is the basic driving force for economic development, and expanding consumption is an inevitable requirement for satisfying the people's growing needs for a better life. **The Economic Work Conference proposed to cultivate and expand new consumption, vigorously develop digital consumption, green consumption, and healthy consumption, and actively cultivate new consumption growth points such as smart homes, cultural and entertainment tourism, sports events, and domestic "trendy products". As a major consumption province, how can Henan, fill the people's "shopping cart" with a policy "toolbox"? How to create "new scenes" and activate "new consumption"? At the beginning of the new year, this newspaper launched a series of reports on "New Consumption Scenes, Reporters Take You to See" to check in on "New Consumption".
Reporter Song Min.
During the Spring Festival holiday in the Year of the Dragon, from the booming purchase and sales of New Year's goods, to the crowded temple fair, to the lights everywhere, from offline to online, from the city to the countryside, the hot consumption scene is full of warm and happy New Year's flavor. On February 17, the reporter learned from the Provincial Department of Commerce that during the Spring Festival holiday, the 350 retail and catering enterprises monitored by the province achieved a total of 26700 million yuan, a year-on-year increase of 53%。
Policy + Activity" to activate market consumption.
The situation is particularly encouraging! On February 17, Jia Yanli, head of Dennis David City Jewelry District, told reporters that during the Spring Festival, the sales of ** jewelry with dragon elements were extremely hot, and the enthusiasm of the people to "sweep gold" has continued to heat up since Chinese New Year's Eve, driving the sales of ** jewelry in stores to increase by nearly two percent. This trend is also confirmed by the statistics of our province. During the Spring Festival, the sales of gold, silver and jewelry of the commercial and trade enterprises monitored by the Provincial Department of Commerce increased by 19%.
Since the beginning of this year, our province has intensively held a series of New Year consumption promotion activities with novel forms and rich content with the "Consumption Promotion Year" as the main line, providing residents with a more diversified and rich consumption experience through financial subsidies, issuing consumption vouchers, and making profits from merchants, so as to promote the continuous release of consumption potential. Among them, Zhengzhou City held a series of activities for the "New Year's Eve" and "Double Festival" consumption season, issuing 50 million yuan of automobile consumption vouchers, 20 million yuan of general consumption vouchers for the people, and 25 million yuan of e-commerce consumption vouchers; Xuchang City plans to implement 22 key activities with 6 major themes, issues department store retail, hair products, and catering consumption coupons, implements trade-in of household appliances and car purchase subsidies, and reimburses up to 3,000 yuan for air tickets or train tickets for returning to the hometown to buy a new car during ......the Spring Festival
All commercial and trade enterprises focus on New Year's goods, New Year's gifts, and New Year's flavors, enrich the supply of goods, improve service quality, and vigorously adopt activities such as discounts, full reductions, live broadcasts, intangible cultural heritage, national tides, and literary and artistic performances. Zhengzhou Dennis David City, Asia Zhuoyue City, Zhenghong City, Dehua Street, Luoyang David World, Quanshun Shopping, Xuchang Fat Donglai and other major business districts, pedestrian streets, commercial complexes and other major business districts, pedestrian streets, commercial complexes and other crowds, passenger flow is 2 to 3 times of usual.
Diversified new consumption is booming.
Taking advantage of the Chinese New Year, I have added smart home appliances such as dishwashers and sweeping robots to my home, hoping that new productivity tools can make a good start to the new year. On February 16, at Suning Tesco Zhengzhou Mingmen City Plaza store, Mr. Zhao, a "post-95" consumer, said.
During the Spring Festival of the Year of the Dragon, the new trend of intelligent, convenient, green and healthy home appliances has become a "New Year's goods", and the "intelligent" clean household appliances and the "refined" housekeeping services have boosted the release of consumption potential. Suning Tesco Zhengzhou data shows that since the launch of the New Year's Festival on January 8, the sales of smart cleaning appliances have increased by 58% year-on-year, and the sales of TVs above 75 inches have increased by more than 50%, and users pay more attention to keywords such as "large screen", "high brush" and "eye protection"; Orders for domestic service have doubled, and more and more consumers are choosing "domestic helper" instead of "hands-on".
In addition to smart home appliances, green and healthy organic food, smart wearable equipment, time-honored brands, domestic "trendy products", and dragon element products are popular among consumers. Consumer demand is becoming more diversified and personalized, and immersive, experiential and interactive consumption is favored by young people.
The new changes in the Spring Festival consumer market also reflect the accelerated integration of the top and offline, the increase in interaction and mutual promotion of industries such as culture, sports, tourism, business and catering, and the accelerated development of cross-border integration. The relevant person in charge of the Provincial Department of Commerce said that most physical businesses live broadcast goods, delivery to homes, etc., with many activities and strength, and richer consumption scenarios. During the Spring Festival, Zhengzhou UU errands received 452 orders490,000 times, a year-on-year increase of 574%；Douyin food and beverage consumption order 101650,000 orders, consumption amount 17.3 billion yuan, a year-on-year increase of %.
The catering "Spring Festival stalls" are back strongly.
Chinese New Year's Eve dinner reservations are hot, and there is a long queue for dining. During the Spring Festival, family dinners and gatherings of friends have become the main force of dine-in consumption, and restaurants around the country are bursting with fireworks, and the catering "Spring Festival stalls" are making a strong return.
According to the data, the number of people who came to Zhengzhou during the Spring Festival was about 10.59 million. The huge amount of customers has brought a steady stream of customers to the catering industry. Various catering companies actively adapt to market demand, launching a variety of table discounts**, packed Chinese New Year's Eve meals, small dishes, semi-finished products, finished pre-made dishes, and many restaurants have also launched special holiday services such as home delivery and chef door-to-door services. Large and medium-sized hotels that are normally open during the Spring Festival, Chinese New Year's Eve dinner reservations are hot, most hotels have private rooms booked two weeks before the Spring Festival, and the Chinese New Year's Eve lobby is also full.
Luoyang, Kaifeng, Jiaozuo, Xinmi and other tourist cities Spring Festival catering consumption is also very hot, passenger flow and catering consumption far exceeded the same period last year, especially in the scenic spot and nearby special snack streets, the first to fifth day of the new year, often waiting in line, a table is hard to find. The "Wuhuang Feast" launched by Luoyang Water Xiyuan integrates various elements such as palace banquets, stage performances, and Hanfu culture, which are deeply loved by consumers, and its revenue increased by 80% year-on-year; The revenue of Zhengzhou Xiao Ji Braised Noodles, the first floor of Kaifeng, and the Sanmenxia Golden Rose Hotel also increased by more than 50% year-on-year.
A few days ago, Meituan released the 2024 Spring Festival consumption data, showing that the life service industry in Henan Province ushered in a "good start", with the average daily consumption scale of the Spring Festival increasing by 33% year-on-year, an increase of 193% compared with the Spring Festival in 2019, and the consumption scale ranked seventh in the country. "The consumption of many life service industries such as food, housing, transportation, travel, shopping and entertainment is improving, which has made a good start for the annual consumer market and also demonstrated the potential of domestic demand. Li Jiwei, vice president of the Meituan Research Institute, said that the effect of new consumer agglomeration areas and festivals created in various places in promoting consumption is becoming more and more significant, and the consumer market is expected to continue to heat up this year.