The electric vehicle rivers and lakes in 2023 will not be calm, and the fierce stock competition and refined consumer demand will have a fierce impact on the survival and development of enterprises. So what to do in order to maintain a position in the market and even compete for the front row has become a question that every brand is diligently pursuing.
In this regard, the industry leader brand New Continent has found a way to deal with it.
Looking back over the past year, it is found that New Continent has achieved a qualitative leap in strategy, products, channels and other dimensions, showing strong development resilience and development potential through cycles.
Innovation, work together to reach the clouds!
In the face of the turbulent market environment and competitive pattern, enterprises can only win more development opportunities and have their own living space only by constantly changing.
2023 is a key year for New Continent's "Regional Terminal Empowerment" strategy, which is different from conventional brand expansion, New Continent has been intensively cultivating in markets across the country, continuously strengthening regional combat capabilities, and providing more accurate and efficient brand empowerment.
While continuously improving its market competitiveness, New Continent has concentrated its superior resources on brand building, created a dual-brand dual-engine joint force strategy, and joined hands with Paidian Technology to open a new era of dual-brand operation. One is the quality track, the other is the science and technology track, and the joint brand combination of New Continent and Paidian Technology is also an important decision made based on long-term goals.
During the period of innovation and integration between the two sides, the New Continent National Investment Promotion Conference was intensively carried out, the venue was full, and the channel potential energy was fully high, and at the same time, the new Continent & Paidian dual-brand new stores were opened one after another, which not only brought richer product choices and market space to first-line users, but also helped new and old channel providers to further achieve both volume and profit.
From the perspective of brand strategy, New Continent and Paidian Technology make full use of the advantages of dual-brand operation, combine investment promotion, portfolio management, brand empowerment, category empowerment, and customer empowerment, realize the multiplication operation at the brand customer level, and drive the strategic depth of the two brands in the industry to a certain extent.
The new continent, which actively seeks change and grasps development opportunities in hard work, is building strong national competitiveness step by step and occupying more market share.
High-level breakthroughs, more confident competition!
As a veteran player on the durable track, New Continent has always adhered to the original intention of quality, constantly breaking through self-improvement and improving car manufacturing technology, aiming to bring consumers more high-quality products.
In terms of products, in 2023, New Continent will continue to evolve, and the whole Panshi MAX series will move towards autonomy. The new Panshi MAX Series 20 S600, S700 and other popular products have been comprehensively upgraded in terms of appearance design and functional configuration to meet the diverse needs and riding experience of more users.
In terms of technology, the new upgrade of Rock MAX20 electronic control system, so that the vehicle more quality and durability, not only demonstrates the innovation and manufacturing strength of the new continent industry, but also proves the strong competitiveness of independent original products.
In terms of quality, the Panshi MAX series 20 products in Rock MAX1On the basis of the 0 series products, 28 quality upgrades have been carried out to meet the increasing demand of consumers. At the same time, the rights and interests of Panshi MAX "3310" owners are continued, and the frame enjoys a 10-year warranty to ensure that users have no worries about using the car.
In 2023, New Continent will focus on user needs and continue to work hard and improve on the road of differentiation. The homogenization and shoddy manufacturing of the segmented industry have created a solid fortress for the market competition under the chaos of the terminal, and New Continent is leading the industry to continue to make breakthroughs.
Accumulate momentum and set off a brand storm!
In the past year, the electric vehicle market has been in stock competition and stock game, and if brands want to take root in the minds of consumers, they can only intensively cultivate and dive deep.
In this context, through a number of active and innovative creative marketing communication initiatives, New Continent has successfully conveyed the brand concept and product features to more consumers, and continued to enhance users' awareness and trust in the brand.
Online, New Continent has built a full Douyin operation case for stores, built a digital marketing position, continuously improved the online customer acquisition and conversion capabilities of terminal dealers, realized the linkage effect of online drainage and offline signing, and helped store sales to rise; Offline, New Continent bravely entered the Alxa Heroes Club, and the Panshi MAX series S600 demonstrated excellent handling performance and safety guarantee; The New Continent "Across China" Panshi MAX National Rally has checked in the magnificent mountains and rivers of the motherland all the way, not only showing the hard-core product power, but also soaring the brand voice.
In 2024, the Spring Festival ** activity of "Year of the Dragon, Gold Bars Every Day" will be launched in terminal stores across the country. It is understood that the event will be from January 20 to March 31, during which multiple preferential benefits will be released, mainly including buying a car** to win gold bars or cash red envelopes; New Continent Panshi MAX600, S700, and high-speed electric motorcycle V80 hit straight down; 9.9 yuan for 3C helmet; The replacement of old cars can reach up to 1,000 yuan.
Through very innovative communication, it has brought huge traffic and word-of-mouth improvement to the terminal stores of New Continent across the country, and according to the feedback from the market line, the offline stores of New Continent are surging, and the sales situation is unprecedentedly hot. Driven by consumers' enthusiasm for car purchases, the sales volume of electric vehicles in many markets of New Continent has frequently broken records, and the miracle of hot sales is still heating up.
Summary
From the joint operation of the two brands to the product autonomy and marketing layout, New Continent has brought many surprises to the market and consumers in 2023, and has also laid a solid foundation for the future development of New Continent.
In 2024, which is full of uncertainties, there are still many challenges waiting for the new continent to be cleared. However, I believe that Hengzhi can go far, and with the accumulation of advantages in product power, channel power and brand power, New Continent will smooth out fluctuations and move forward.