For the battery industry, 2023 is a very challenging year, the market has generally experienced challenges such as "frequent price cuts", "continuous destocking" and "declining capacity utilization", fierce competition among major manufacturers, and increased uncertainty in the battery market.
However, in the environment of the overall pressure of the industry, Chaowei grasped the time and situation, actively sought change, and showed more tenacity after challenges and tempering.
Behind the growth against the trend is the innovation gene and growth of Chaowei, the courage and determination to dare to innovate and fully promote the brand, and the sensitivity and long-term vision to discover and create incremental opportunities and seize opportunities.
Break through the upgrade and be invincible!
Peter Drucker, the father of modern management, once said that the greatest danger in turbulent times is not the turmoil itself, but the logic of the past to still do things. Chaowei's greatest confidence is to keep pace with the times, conform to market trends and changes in consumer demand, and constantly upgrade the brand, so as to achieve sustainable development.
2023 is the first year for Chaowei Group to fully implement the new brand strategy, under the all-round transformation and upgrading of brand planning, products, marketing and other dimensions, Chaowei has precise market positioning, focusing on design, R&D, production and marketing, upgrading user experience, reconstructing competitive advantages, and leaping to the peak.
In fact, the upgrading of brand strategy is the inevitable choice for Chaowei to achieve long-term popularity, and it is also the key to being invincible in the fiercely competitive power battery track.
Inherit in the classics and create industry legends!
In 2007, Chaowei officially announced that it had signed a brand endorsement contract with international action superstar Donnie Yen, which also made Chaowei the first company in the industry to adopt an image spokesperson.
Relying on the strong heritage, in 2023, Chaowei and spokesperson Donnie Yen officially reached a new cooperation, starting the second 17-year long-term endorsement, which not only set the longest record in the history of world brand endorsement, but also reflects the recognition and trust of a hugely influential public figure in the Chaowei brand.
At the Chaowei 10,000 Brand Conference held in 2023, Donnie Yen said, "As a spokesperson, I have been paying close attention to the development of China's Chaowei, and the technology is leading the industry, and I am very confident in Chaowei!" ”
Leapfrog in innovation and consolidate the leading position!
Technological innovation is the core competitiveness of enterprises and the cornerstone of the long-term development of science and technology enterprises. Having been in the industry for many years, Chaowei has always put scientific and technological innovation in an important position in the development of the enterprise, kept up with the pace of the market, and continued to make efforts in R&D investment and the construction of scientific and technological talent team.
In 2023, Chaowei will reach a strategic technical cooperation with Professor Andre Heim, a Nobel laureate and the father of graphene, to jointly tackle key problems on the core technology of graphene batteries. Chaowei proves to the industry that in the ever-changing graphene era, Chaowei battery is the only authentic graphene battery in the industry, and it is the strongest king of real graphene batteries.
Based on its leading edge in graphene technology, in 2023, Chaowei will once again expand the array of graphene battery products, and release three "true" series graphene super batteries of "True A+", "True You+", and "True Sales Crown", as well as Chaowei household energy storage energy batteries, industrial energy storage energy batteries, E4815 sodium salt batteries, safety core mobile energy, lithium iron phosphate intelligent batteries, and newly upgraded new super graphene batteries, with a wide range of products and complete functions, which can cover more life application scenarios. Meet the needs of more users.
In 2023, Chaowei will launch the world's first new sodium-ion battery, which has high energy density and cell cycle life, which can bring users a better riding experience. Driven by technology and with products as the carrier, the release of Chaowei sodium-ion battery not only shows the phased achievements of Chaowei sodium-ion battery technology, but also lays the foundation for the development trend and development direction of sodium-ion battery technology.
As China's economy has entered a stage of high-quality development, the battery industry has also entered the era of "quality improvement", ushering in subversive new changes. Under the new round of fierce competition and top-class competition, Chaowei has sprinted to the pinnacle of the industry with its strong scientific research strength, and continues to consolidate the industry's leading position of "authentic graphene, the core is in Chaowei".
Move forward in exploration and create brand brilliance!
The renewal of the strategic pattern and the innovation of product technology have allowed Chaowei to continue to lead the industry as a leader, and the in-depth layout of the brand marketing business has allowed Chaowei to continue to "break the circle", create a surging market offensive, and occupy the highland of brand communication.
In 2023, Chaowei will appear at international exhibitions such as Zhejiang Exhibition, Guangxi Exhibition, and Nanjing Exhibition, allowing more people to see Chaowei's brand strength and product strength. At the same time, Chaowei continues to explore more innovative brand marketing methods, and the national car repairer sales championship competition has set off a super storm of Chaowei batteries for the whole people; TV stations open mileage test activities to break the "weight theory" of batteries; Challenge the base camp of Mount Everest and continue to write a new "ride" of global power batteries; Take the lead in the industry to start overseas expansion activities and continue to empower the upward development of the brand.
In addition, the super Wei Yun ** franchise kick-off meeting is in the country to blossom, thousands of counties and thousands of stores choose to join the super Wei Yun **, Chao Wei into the country with a new model, empowering the first business and terminal business, help marketing.
Chaowei actively embraced the new changes in brand communication, quickly found the differentiated value of its own brand, and transformed it into new content, which was widely disseminated on the channel side, achieving a bumper harvest of brand voice and sales.
Iterate in the lead and lead the industrial transformation!
In the past year, under the new pattern of the development of the battery industry, Chaowei, as a leading brand in the industry, has shown its unparalleled dominance in the country, which is inseparable from the support of Chaowei's high-quality business team.
In 2023, in order to effectively help the best businessmen, optimize the implementation of the implementation, and empower the competitive advantages of the best business in a wider range, Chaowei will strive to build the industry's first TOP customer club, building a fast channel for manufacturers to work together for a win-win situation. In the past year, the elites of Chaowei have explored new ideas, achieved new breakthroughs, stood on new peaks, and built a new pattern, laying a solid foundation for the corporate brand to become bigger, better and stronger.
It can be said that the establishment of Chaowei Group's TOP customer club not only provides a fast channel for manufacturers to work together for a win-win situation, but also continues to consolidate the community of destiny of Chaowei manufacturers and maximize brand value.
It is worth mentioning that as a responsible and responsible enterprise, Chaowei actively fulfills its social responsibilities and continues to play an important role in disaster relief and public welfare. In 2023, Chaowei will not only rush to the disaster areas of Zhuozhou, Hebei Province and Gansu Province, but also hold a public welfare conference on "Looking for Lost Children" in conjunction with the China Children's Anti-Lost Platform, relaying hope with action and love.
Summary
Under the general tone of pressure on the industry as a whole in 2023, Chaowei has leapfrogged in innovation and never stopped moving forward.
Looking forward to the future, Chaowei will continue to deepen scientific and technological innovation, actively promote the advanced layout of cutting-edge technologies and the transformation of achievements, strive to consolidate the company's leading position in the field of graphene batteries, and join hands with all the leading companies to open a more brilliant page in the history of China's Chaowei development!