The company's main business is solid, the national layout is clear and stable, the brand influence and sales volume are growing rapidly, and the company's position as the leader of China's energy drink industry is unshakable.
Since its establishment, Dongpeng Beverage has always adhered to high-quality development and led the industry with solid performance and steady growth. At present, Dongpeng Beverage has put into use eight production bases across the country, and plans to improve the overall operational efficiency by continuously expanding production capacity and optimizing layout, which will not only help increase production capacity, but also further reduce logistics costs, thereby enhancing the company's market competitiveness.
Dongpeng Beverage Zhejiang production base.
Since last year, Dongpeng Beverage has formulated a diversified development strategy, taking energy drinks as the first development curve, and continuously launching new products such as coffee drinks and electrolyte drinks. The launch of these new products not only enriches the previous product line of Dongpeng Beverage, which was too simple, but also meets the taste needs of different consumers. In addition, Dongpeng Beverage is also committed to building a diversified product matrix based on "energy +", and gradually developing from a single category to a multi-category comprehensive beverage group. This strategic transformation will help improve Dongpeng Beverage's anti-risk ability and market adaptability.
Dongpeng beverage family product map.
In terms of channel construction, Dongpeng Beverage has adopted an active expansion strategy, continuously expanding the coverage of terminal outlets, and through close cooperation with various channels, it has achieved 100% coverage of prefecture-level cities, and its products are all over the major traditional urban and rural convenience stores, supermarket chains, gas stations, vending machines, Internet cafes and other channels. This extensive channel layout not only helps to improve the best rate and popularity of products, but also effectively improves sales performance.
Not only that, Dongpeng Beverage continues to innovate, firmly occupy the minds of consumers through multi-dimensional integrated marketing, and carry out precise promotion for different consumer groups through online and offline integrated marketing activities. In addition, Dongpeng Beverage also actively embraces social platforms to expand its brand influence through product planting and KOL cooperation. This all-encompassing marketing strategy not only helps to increase brand awareness and reputation, but also effectively promotes sales performance.
In the new year, Dongpeng Beverage will continue to adhere to high-quality development and actively create more single products to meet consumers' needs for healthy diets. In the future development, Dongpeng Beverage will continue to adhere to the path of high-quality development, actively embrace innovation and change, and continuously expand market share and enhance brand influence.