InForeign trade stationIn the process, many companies are paying attention to the appearance design of the first website and ignoring a lot of details and internal things in the construction of the website, resulting in although the first is done, but can not get more inquiries from overseas customers, so what details do enterprises need to pay attention to when building the station? Next, Yuncheng Network will introduce it to the enterprise in detail.
First, the design and layout of foreign trade.
This is a very intuitive part that enterprises and users can easily see, but because of this, there is often a direct difference between the subjective aesthetics of enterprises and the aesthetics of overseas target users, which in turn leads to the closure of target users because the design and structure of the target user does not conform to their own aesthetics and browsing, resulting in the loss of visitors. Generally, foreign users are accustomed to simple and atmospheric European and American styles, and do not like overly complex and overly colorful designs, which will hinder their access to information.
2. Necessary Functions and Pages.
The basic functions of foreign trade must be possessed, such as the form submission function, the message board function, the contact us page, etc., which are necessary, which can allow interested users to quickly establish contact with the enterprise, and then get more inquiries, so as to facilitate the follow-up and order of the enterprise. There are also statistics functions that allow enterprises to understand data changes such as traffic, and then adjust and optimize.
3. Opening speed.
The opening speed of foreign trade is the top priority for enterprises, and it is also a place where enterprises are very easy to ignore. However, if you are using a domestic server, the speed of opening in China is fast, it does not mean that it is fast to open abroad. In order to allow foreign users to have a faster opening speed, it is recommended that enterprises choose foreign servers. And optimize the compression of ** and **.
Fourth, ** content optimization.
If you want to retain users, the opening speed and design are just the basics, and if you want users to leave inquiries, you also need to have high-quality content to prompt them to have the desire to purchase and consult, so content is the top priority. It is suggested that enterprises should do a good job of analyzing and comparing competitors when showing the advantages of the company and products, and sort out the content with their own selling points and characteristics. The product and ** should be clear and exquisite, not inferior. Showcase customer stories and testimonials, as well as qualifications, and these trust endorsements can increase users' trust in the company.
The above is shared by Yuncheng Network, a foreign trade website construction company, for enterprisesForeign trade stationSome details must be paid attention to when enterprises build their own independent stations.
Company ** construction
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