In the digital age, printers and photocopiers play a vital role as indispensable equipment in the workplace. However, do you understand the huge business opportunities hidden behind this seemingly ordinary industry? With the advancement of the information and innovation policy, the localization of printer toner cartridges and photocopiers has become one of the largest links in the market space.
1. Gold mining business in the process of localization.
At present, the domestic printer market is still mainly occupied by foreign brands such as HP and Canon. This not only makes domestic enterprises face high costs in the procurement process, but also may lead to security risks such as information leakage. According to statistics, the market size of printers, photocopiers and toner cartridge consumables involving party and government organs is as high as 40 billion yuan. Among them, CSSC Hanguang, as an enterprise directly under the State-owned Assets Supervision and Administration Commission, has a significant advantage in the bidding of photocopiers by party and government organs. From the company's third-quarter report, it can be seen that the contract liabilities increased by 120% year-on-year, showing a strong market growth momentum.
In addition, the printer and copier market is not a one-time purchase. As a consumables business, toner cartridges are replaced more frequently, which provides a steady stream of revenue for the manufacturers involved**. In the case of HP, its stock price has exceeded 10 times since its listing, which fully proves the long-term profitability and market potential of the printer business.
Judging from the import data, the import value of China's printers, copiers and all-in-one machines will reach 258 in 2020600 million US dollars, down 174%。Despite the impact of the epidemic and other factors, the overall market size is still huge. With the improvement of the technical level of domestic enterprises and the promotion of information and innovation policies, the domestic printer and copier market will usher in greater development space in the future.
Second, import data reveals market potential.
Judging from the import data, the import value of China's printers, copiers and all-in-one machines in 2020 was 258644 million US dollars, although it decreased by 17 percent year-on-year4%, but still shows a huge demand in the market. Especially in the monthly data, the import value reached the highest value in September at 254.92 million US dollars, indicating that the market demand in the sector is still strong.
Fourth, new opportunities under environmental protection policies.
In the context of increasingly severe global environmental problems, countries have introduced environmental protection policies and measures. For the printer and copier rental industry, this is both a challenge and an opportunity. For example, the Shanghai Action Plan for Promoting Green Office (2020-2022) launched by Shanghai encourages enterprises to choose energy-saving and environmentally friendly printing equipment to reduce the emissions and environmental impact of waste equipment. This means that environmentally friendly, energy-saving, and efficient printers and copiers will become the mainstream choice in the future.
Fifth, the outlook of the industry.
With the in-depth promotion of the information and innovation policy and the acceleration of the localization process, the localization rate of printers and photocopiers is expected to further increase. This will not only promote the development and growth of domestic related enterprises, but also provide more secure and efficient printing solutions for party and government agencies. At the same time, with the continuous strengthening of environmental protection policies and the continuous growth of market demand, the printer and copier rental industry will usher in a broader space for development, as a model of sustainable development of the industry. Through the environmentally friendly solutions provided by printer rental, we can optimize the use of resources, reduce pollution and waste, provide users with better services and experiences, and jointly build a clean, efficient and environmentally friendly office environment.