Dell's great changes, the performance evaporated 63.5 billion, is it too late to pay attention to Chinese chips again?
As we all know, Dell, a computer brand, has a lot of role, and many people have bought its products before, but in 2023, its market share in China will hit a record low of 8%, and its revenue will drop by 63.5 billion yuan.
Is Dale eating you?
Dell has been the king of PCs in the world for more than a decade, but its share in China is currently in fourth place, which is not unrelated to Dell's strategy.
If the sky is crazy, it will rain, and if people are crazy, this sentence is not too much to use on Dale.
At the end of 2022, ** disclosed that Dell plans to start in 2025 and not let China make a penny, which means that China's industrial chain will be eliminated and all production lines will be moved out of China, which is the core that China does not want to see.
In the face of these reports, Del did not come forward to clarify, which seems to have been accepted.
How can you want to make money from China and not want China to make a penny?
Therefore, with the influence of **, Thayer Company was naturally boycotted by the public.
Naturally, sales have also plummeted, with sales in China down 46% from the previous year, and revenue falling by 63.5 billion yuan in a row.
For such a result, Dell finally clarified, saying that it has never been 100% made in China, China has always been an important international market for Dell, and this pale and weak response obviously has no weight, and consumers will not pay.
In addition, the poor performance of the global computer market has also made Dell a little nervous.
Dale was eating his own food.
As Dell's sales declined, so did the sales of other brands' PCs, guess which brand?
Is Dell exiting the Chinese market?
In terms of Thayer's current sales in China,"Deerization"It has become a trend. Actually, this is mainly because Dell Computer has been following Biden's plan in recent years, with China"Decoupling", not only took away all the dividends of China's development, but also squeezed the dividends of China's development! How can Chinese consumers buy this kind of behavior?
What's more, Dell's performance or** isn't that attractive, so more and more consumers are starting to consider other brands. If Dell doesn't hurry up and find ways to improve, it may continue to lose market share.
So, how did Huawei get to the top?
Huawei computers have been quietly improving. Its product line is updated quickly, and it also focuses on user experience. For example, Huawei's laptops not only look sleek, but also perform very well, especially the thinner and lighter laptops, which are especially convenient to carry on business trips.
In terms of **, Huawei has also made it more accessible to the people, especially popular with young users.
Huawei has also run a number of ** and advertising campaigns. You can see ads on TV and the internet, as well as various discounts and giveaways. All of this has managed to capture the attention of consumers and arouse their interest in Huawei products.
In addition, Huawei has cleverly used its influence in the smartphone market.
They combine computers and mobile phones to provide some collaboration features between devices. For example, you can drag files from your phone directly to your computer, or answer them from your computer**. These innovations have made Huawei PCs more attractive in terms of functionality.
The decline of Dell and the rise of Huawei also reflect some changes in the market. For example, consumers are now more focused on value for money and product design than just branding.
As the Chinese market grows, there are more opportunities for national brands like Huawei to showcase themselves.
If it does not respect the Chinese market and also wants to make money from Chinese brands abroad, it will naturally be resisted by consumers, as strongly as the global PC giant Dell, but it will also have to accept the reality of being abandoned.
Although PC giant Dell doesn't want to give up on China, it may have to accept the harsh reality as sales gradually decline.
National production readiness.
China's technology and manufacturing industry is growing rapidly, and Dell, a well-known American brand, has also claimed to have lost its competitiveness in the Chinese market, in fact, to a large extent, perhaps due to various comments on the Internet.
Not long ago, there were rumors on the Internet that Dell would withdraw from the Chinese market, but Wu Dongmei, senior vice president of Dell, also responded to these rumors, but he may reverse the decline in Dell's sales in 2024, we will wait and see.
It cannot be ignored that in recent years, the market share of local brands such as Huawei and Xiaomi has been expanding, which shows that China's technology and manufacturing have considerable strength in the international market, which also means that the West is paying close attention to China.
Over the years, China and the United States have engaged in fierce competition in areas such as information technology, semiconductors, drones, and biotechnology. Especially in these high-tech fields, China has never stopped its independent research and development, and has gradually shifted from relying on foreign technology in the past to independent discovery and innovation.
This process is often faced with political and economic sanctions from Western countries, as well as the pressure of market competition.
However, the rise of Chinese technology remains significant. Huawei is a prime example of China's drive for technological development in its own interests.
In the face of external pressure, they will choose to meet the challenges and improve their basic competitiveness through independent research and development, which is not only reflected in the improvement of product quality, but also the enhancement of innovation ability and the level of participation in international market competition.
The rise of Chinese technology has also quietly changed the landscape of the international market. In other more high-tech fields, Chinese brands have also begun to emerge on a global scale, which has greatly enhanced the image of Made in China in the international community and helped us to fight for a greater voice in the global market.
So, if many international brands decide to abandon the Chinese market, as a local manufacturing industry, how should we respond?
In short, insisting on technological innovation is not a slogan, but real, only our technical level is constantly updated, with our equipment products are updated in a timely manner, in order to truly improve our competitiveness in the international market.
We strive to build a strong brand and strengthen our overseas sales efforts. Because in the era of globalization, a strong brand influence is the golden key to open foreign markets.
In short, the development and growth of China's technology and manufacturing industry is not only a response to external pressure, but also an opportunity to demonstrate China's strength in the international community.
The rise of national science and technology allows us to better deal with international brands"Decoupling"More importantly, let us realize that only by mastering basic science and technology can we have a broader voice, and all this stems from trust in science and technology.