Performing arts play an increasingly important role in the integrated development of culture and tourism. High-quality performing arts projects make cultural content three-dimensional and vivid, and make cultural charm closer to the market, close to consumers, and rich in the temperament of the times.
During the Spring Festival, a series of distinctive cultural activities enriched the festival life of the masses and promoted the continuous heating up of the cultural tourism market. According to the latest data monitoring of the ticketing information collection platform of the China Performance Industry Association, from February 1 to February 29, there were more than 2,200 performance projects on sale on major ticketing platforms, with more than 8,500 performances, a significant increase compared with last year's Spring Festival. Pan Yan, vice president and secretary general of the China Performance Industry Association, said that in 2024, the performance market will dedicate more high-quality performing arts products to the audience, and promote new consumption of cultural tourism with more diversified performances and new scenes.
Traditional New Year's customs show the charm of culture.
During the Spring Festival holiday, regardless of east, west, north and south, the taste of the New Year is a common theme. New Year lantern festivals, dragon dance performances, temple fairs, intangible cultural heritage shows and other annual customs activities have become the main choices for tourists to travel in the New Year. On the Ctrip platform, the search volume for the Spring Festival Lantern Festival in the Year of the Dragon doubled year-on-year. It is worth mentioning that the temple fair activities in many places across the country have changed from eating-based to intangible cultural heritage experience activities based on seeing, learning and shopping. At the Changdian temple fair in Beijing, which has a history of more than 400 years, citizen Yang Zhihai was very happy with the words "dragon" and "fu" that had just been rubbed and written. He told reporters that this year's Changdian Temple Fair will not set up snack stalls, focusing on artistry, history and knowledge, and the cultural atmosphere is stronger.
During the Spring Festival holiday, new products and services of cultural tourism were launched around the theme of New Year's customs across the country, stringing up the scenery with the flavor of the New Year and leveraging consumption with culture. In Xianyang, Shaanxi, the lively dragon and lion dance performances convey New Year's blessings, and folk performances such as the Qin Soldier Parade, Hanfu Performance, and Shehuo Yangge are concentrated on the appearance, attracting citizens and tourists to stop by**; In Guangzhou, the fireworks show highlighted elements such as "Flower City", "Endeavor" and "Year of the Dragon", igniting everyone's enthusiasm and expectations for the new year; In Datong, Shanxi, a series of cultural activities such as lanterns, intangible cultural heritage displays, and folk performances create a diversified interactive experience, and citizens and tourists wander through the streets and alleys of the ancient city to feel the strong flavor of the New Year.
Ruan Ke, an associate professor at the Institute of Cultural Industries of City College of Zhejiang University, said that in recent years, people's love for traditional culture has been growing, and the Spring Festival is the traditional festival with the most Chinese characteristics. To stimulate festival consumption, it is necessary to inject more cultural connotation into traditional festivals and better meet the spiritual and cultural needs of the people during holidays.
Diversified supply leverages cultural consumption.
During the Spring Festival, various forms of performances and evening parties such as operas, stage plays, and first-class meetings will be staged in turn, which are splendid and diversified to meet the differentiated needs of the masses.
Listening to Peking Opera and appreciating the quintessence of the country has become an indispensable "festival feast" for the people of Beijing during the Spring Festival. On the first day of the first lunar month, a classic performance of "National Rhyme and Huayin - Famous Peking Opera Masters - New Year Large-scale Concert" cooperated by Beijing Peking Opera Company and Zhongshan Park ** Hall attracted many new and old opera fans. Beijing citizen Wang Haiyang brought his parents into the theater early, "My parents are old opera fans, and I have been listening to them since I was a child. Today is all famous paragraphs, I am looking forward to it". Wang Haiyang said.
The glittering old theater buildings enrich the cultural life of Beijing citizens. The first immersive quyi drama of the Beijing Quyi Troupe "Memories of the Southern City - Old Gate God" was staged at the Pigment Hall during the Spring Festival. In the hall, 8 actors appeared with 9 forms of music, such as cow bone counting Lybour, Layang film, single string, big drum, cross talk, and allegro, and the actors walked from the stage to the stage, pulled out chairs and sat next to the audience to perform. Hu Na, an associate professor in the Department of Arts Management and Cultural Exchange at the Chinese Academy of Theatre Arts, said: "This immersive performance format allows me to see the innovation of traditional culture and the close connection between down-to-earth art forms and daily life. ”
During the Spring Festival, Beijing's cinemas can not only watch blockbuster movies, but also enjoy operas, visit markets, and taste folk customs. Beijing Film Co., Ltd. *** New Film Association Pictures in Beijing 6 directly operated cinemas to carry out the New Year cultural market performances, in the "Beijing Performance Hall 1" and public space of each cinema, invited professional troupe of opera and opera actors, for the masses waiting to watch the film to present wonderful performances.
In addition to traditional stage performances, Beijing Performing Arts Group has also sent a number of wonderful plays to the Winter Olympics venue to create a new format and scene of performing arts integrating culture, sports and tourism. From the second day of the first lunar month to the sixth day of the first lunar month, the children's drama "Love You Forever and Forever" brought by the Beijing Children's Art Theater, the "Quyi Special" brought by the Beijing Quyi Troupe, the acrobatic evening "Youth Ing" by the China Acrobatic Troupe, and the "Golden Melody Collection" New Year Song Special Session of the Beijing Opera and Dance Theater were staged one after another, and the audience enjoyed the artistic charm in the strong atmosphere of the Winter Olympics. Dong Ning, deputy general manager of Beijing Performing Arts Group, said: "It is an innovative attempt to let the performance out of the traditional theater, and we will continue to solve the problem by injecting new vitality into the integration of culture, sports and tourism with the power of literature and art. ”
Tourism and performing arts polish the business card of cultural tourism.
Compared with previous years, the Spring Festival holiday in 2024 will be longer, and the "1+1" model of returning home and tourism has become a new way for many people to celebrate the festival. According to Ctrip data, travel orders on the platform on the first day of the first lunar month increased by 102% year-on-year, and ticket orders increased by more than 300% year-on-year, significantly exceeding the level of the same period in 2019. The demand for travel such as visiting relatives and friends, traveling for the New Year, folk customs experience, cold escape, ice and snow will be released during the Spring Festival holiday.
In tourism, cultural performances have become a popular check-in item for tourists. Songcheng Eternal Love, ** version of the long hatred song, only Henan Drama Fantasy City, Impression Liu Sanjie and other brand tourism and performing arts projects welcome New Year tourists. Ice and snow cultural tourism is this year's "hot style", "China Ice Show, Ode to Joy", "Meet Harbin" and other projects, for the "hot" Harbin ice and snow economy icing on the cake. Other northern cities also actively carry out ice and snow performing arts activities, such as the "Ice and Snow Performance" in Gansu Tianshui Maijishan Botanical Garden, the Ice and Snow Happy Season in Tangshan Shadow Puppet Park, and the Fantasy Ice and Snow Parade in Beijing Happy Valley, which enrich the cultural and entertainment life of the masses in the New Year.
At present, performing arts play an increasingly important role in the integrated development of culture and tourism. High-quality performing arts projects make cultural content three-dimensional and vivid, and make cultural charm closer to the market, close to consumers, and rich in the temperament of the times. Zhang Xiaoming, deputy dean of the School of Tourism of Sun Yat-sen University, said that the performing arts market should closely follow the demand, accelerate the innovation of diversified formats, and strive to create thematic and characteristic tourism performing arts products, so as to meet the new demand of consumers with diversified and high-quality supply. (Jiang Tianjiao).
*:Economy**.