"The big white bear is so cute, you have to make a card! At the entrance of the Jiaodaokou store of Beiping Ice Factory in the Arctic Ocean, the simple and cute "Bingbing Bear" is so "out of the film" that many people can't help but take out their mobile phones to take pictures. These are not the only "circle fans" of young people. Walking into the store, the clean and bright space on the first floor, full of cultural and creative style, makes people feel the new breath of the time-honored brand.
Hello, please bring me a cup of white fungus pear warm drink. In front of the freshly made tea counter on the first floor, there is an endless stream of young consumers who can choose from a variety of flavors such as fresh fruit, milkshake yogurt, milk and coffee. In the 500-square-meter space, there are not only many time-honored products such as Arctic Ocean soda, Yili bread, biscuits, etc., but also many freshly made bakery products and cultural and creative products, and a number of sofa seats for rest, where people can drink and chat and enjoy slow time.
Arctic Ocean is a time-honored brand under Beijing Yiqing Holdings, and it was just selected into the third batch of China's time-honored brands on February 1 this year. The predecessor of Arctic Ocean was the first artificial ice-making enterprise in Beijing founded in 1936 - Beiping Ice Factory. For decades, Arctic Ocean soda has carried the childhood memories of countless Beijingers.
In the past ten years, the time-honored brand has accelerated the pace of innovation, and launched more flavors and tastes including HPP (ultra-high pressure cold sterilization) juice, freshly squeezed orange juice soda, dancha, orange yogurt, etc., to meet the diversified and personalized needs of consumers.
The historical accumulation of time-honored brands has become a treasure trove of innovative inspiration. Zhan Yi, deputy secretary of the general party branch of Yiqing Food Group, said that the Guochao innovation theme store of Beiping Ice Factory launched in 2021 is a sprout of time-honored brands to create cultural IP, hoping to use this immersive cultural experience scene to show the fashionable and personalized side of time-honored brands and embrace more young people. The theme stores of Beiping Ice Factory have been successively spread to Shougang Park, Wangfujing and other trendy business districts, and the number of stores has reached 12.
Arctic Ocean. Time-honored brands have accompanied generations of people. The new scene experience of the theme store also planted the memory of growing up together in the hearts of more children. In the DIY parent-child experience hall on the second floor of the store, Wang Zimo, a child who lives in Baochao Hutong, put on a chef's hat and a small apron, and is experiencing making Arctic Ocean soda by himself. First, pour the concentrated juice into a beaker, pour soda water into a measuring cup, stir well, then pour it into a glass bottle with a funnel, and finally press the cap. Under the guidance of the staff, the children's operation is clear-eyed. In less than 5 minutes, a 248ml bottle of Arctic Ocean soda was made. "It's fun, it feels better to make it yourself. He said happily.
Approaching the Spring Festival, the New Year activities of the Beiping Ice Factory have also begun. Jiaodaokou, Liugonghui, Huayuan Road, Huilongguan, Wangfujing Joy, and Wangfujing Outlet stores will continue to carry out New Year goods full gifts and discounts. Arctic Ocean will also meet with the public at the Beijing Workers' Sports New Year Festival, Changying Longhu Business District New Year Festival, Yuanmingyuan Temple Fair, "Bird's Nest" Temple Fair, Shiyuan Park Lantern Festival Temple Fair, and Longtan Lake Temple Fair.
* Beijing** client reporter Sun Jie.
Edited by Wang Qiong.
Process Editor: Ma Xiaoshuang.