Apple took away Samsung's 12-year throne, where does the responsibility lie?
If you follow the news about mobile phones, you will often hear stories about how Samsung phones became the best phones in the world in the online community.
In fact, from 2011 to 2022, Samsung's mobile phone sales, the world's No. 1 mobile phone for 12 consecutive years, have fallen to less than 1% of the share, even if Samsung later lost ground in the Chinese market, the fact is that it is still firmly in the first place in the world.
It can be seen that Samsung is really big, and netizens don't want to help Samsung brag about it, this Samsung phone is really good.
For the past 12 years, Huawei has been challenging Samsung, but without success. It took only one quarter for Huawei to surpass Samsung to become the world's No. 1. Apple fights every year and loses every year.
In 2023, though, Apple will successfully meet this challenge! They succeeded in pulling Samsung off the horse.
Data shows that in 2023, Apple's mobile phone sales will increase by 37%, up to 23.5 billion units, becoming the world's largest mobile phone seller. Samsung, on the other hand, dropped 136%, down to 226.6 billion units, ranking second.
It is followed by Xiaomi (145.9 billion units, -47%), OPPO and Transsion.
Why is Apple 2023 so good? There are several reasons for this:
For example, although Samsung's performance is not strong, we can see that Samsung's decline is still very strong, at 136%, which is milder than Apple, and OPPO's decline is due to smaller reasons, with year-on-year sales of more than 30 million units, which is lower than Samsung's, only 47% and 99% decline.
For example, Apple's price reduction is very large, and we know that the iPhone 15 series will be fighting in 2023, so consumers quickly complained about Apple's lack of innovation and price reduction while snapping up the iPhone 15, which is understandable, driving a significant increase in Apple's sales.
Of course, a very important reason is that Samsung cannot do more in the Chinese market, although China, as the world's largest mobile phone market, has a very large influence, but Samsung has not reaped the dividends of the Chinese market at all.
If Huawei has been suppressed in recent years, then Apple has become more and more popular in the Chinese market, stealing a lot of the original Huawei's market, so Apple's sales have increased significantly, and the Chinese market has allowed Apple to occupy the first position in the world.
But in the same way, after 12 years of Apple and Samsung, it is estimated that Huawei will no longer operate in 2024, because the return of Huawei's mobile phone king in 2024 will definitely steal a lot of Apple's market, and sales will also decline.
Samsung's market share in China has not been affected, and by 2024, Samsung is likely to re-emerge as the number one spot, while Apple will fall to second place.