If you also want to sell baked gluten, you might want to check out this article.
At the stall, the smell of baked gluten wafted to my nose, which was a kind of nostalgia for my childhood. When I was a child, there would always be vendors selling baked gluten at the night market stalls in front of my house, and the taste seemed to stay between my lips and teeth. Today, I have also become a member of the gluten stall selling bread, inheriting this traditional craft, and at the same time constantly innovating and improving.
There are many kinds of gluten, some are purchased from large wholesale markets, and some are made from gluten. For beginners who are setting up a stall for the first time, it is recommended to start with the local wholesale market, and if you have the ability, you can make your own gluten.
Making gluten is not complicated. First of all, the main raw materials that need to be prepared are flour and gluten, and then water and salt are added in a certain proportion, stirred into a dough and fully proofed. The dough is then placed into a special gluten trough, where it is squeezed, stretched, and finally formed into a gluten stick. In terms of seasonings, you can choose chili powder, cumin powder, sesame seeds, etc. according to your personal taste, and you can also add some special secret seasonings to enhance the taste.
The location and preparation of the stall are also very crucial. When choosing a location, you need to consider the best volume, consumption level and the situation of surrounding competitors. In addition to purchasing production tools and spices, it is also necessary to prepare some simple tables, chairs and lighting equipment, so that customers can enjoy a comfortable dining environment while tasting food.
In terms of pricing strategy, it can be tailored to the local market** and cost. Generally speaking, it is more reasonable to bake gluten at about 2-3 yuan skewers. Of course, it can also be adjusted appropriately according to the size of the gluten, the number of strings and the richness of the ingredients**.
Sales skills are also an important part of a successful stall. First of all, it is necessary to maintain enthusiasm and smiles, so that customers feel warm and cordial; Secondly, we should pay attention to the quality and taste of food, so that customers become loyal repeat customers; Finally, you can launch some ** activities to attract more customers, such as buy ten get free.
1. Give small gifts when the consumption is full.
In terms of activities, you can consider carrying out some preferential activities to attract customers. For example, you can launch activities such as "buy 10 get 1 free" or "get a small gift when you spend a full amount". These campaigns not only attract more customers, but also increase customer loyalty.
Word-of-mouth marketing is also a very effective strategy. If customers are very happy with your gluten, they are likely to recommend your stall to friends and family. Therefore, it is very important to provide quality products and services so that customers have a good reputation for your stall.
Food safety and hygiene management are the top priorities for selling gluten. During the production process, it is necessary to keep the worktop and tools clean and hygienic to ensure that the food is not contaminated. At the same time, it is essential to regularly check the shelf life and storage environment of ingredients. When communicating with customers, you can emphasize the selling points of the food such as freshness and natural food, so that they can trust and feel more at ease with your food.
As for the analysis of the industry prospects and potential competitors, with the continuous development of night market culture and food culture, the market prospect of selling gluten at stalls is still very broad. However, competition is also getting tougher. Therefore, continuous innovation and improved product quality are the keys to maintaining a competitive edge. Consider developing new flavors and ingredients, or launching offers and combos to attract more customers.
In short, although it seems simple to set up a stall to sell gluten, there are actually a lot of details and skills involved. From site selection, preparation to sales, ** needs to be carefully planned and executed. As long as you master the know-how and keep innovating, I believe you can also succeed in this industry.