With the comprehensive defeat of luxury brand electric vehicles in the Chinese market in 2023, the increasingly mature Chinese electric vehicle companies have finally targeted unprecedented opponents, ultra-luxury brands represented by Porsche Cayenne. In particular, Haobo, a new high-end brand of electric vehicles, once said that it would sample the electric Cayenne, which not only attracted attention inside and outside the car circle, but also caused controversy in the industry - electric vehicle companies claim to be boasting or strength compared with ultra-luxury brands every day.
In particular, the Cayenne, as a dimensionality reduction product of the ultra-luxury brand Porsche, has been outstanding in the luxury medium and large SUV market since its inception, with the highest value retention rate and transaction price. Why do you need Haobo HT for proofing?
The most important thing is that in 2024, smart electric vehicles will become the car purchase choice of more consumers, and it is undoubtedly the dream of many car users to have a vehicle with a more cost-effective ratio that is similar to the functions of traditional ultra-luxury brands.
To answer this question, we must first look at the successful experience of Cayenne and the core advantages of dominating the car market.
It should be said that when the Cayenne debuted at the Geneva Motor Show in March 2002, the world was shocked by the launch of the SUV by Porsche, a supercar brand, and more accompanied by criticism, because the high performance and supercar style of the supercar are paradoxes in a sense with the passability and safety of the SUV.
As a matter of fact, the Cayenne was not a huge success when it was first launched, and it was not until the acquisition of Porsche by the Volkswagen Group that the Cayenne began to expand from the North American market to the Chinese market.
Looking back on Cayenne's successful experience, it is not difficult to find that a successful product is inseparable from the factors of time, place, and people.
Today, based on the new generation of Haobo AEP30 high-end pure electric exclusive platform and Xingling high-end electronic and electrical architecture to create a new "medium and large luxury pure electric SUV" Haobo HT, with the "overwhelming" hard power to give the reason for the electric Cayenne proofing.
In the past in the medium and large luxury SUV market, various brands sold balanced performance and sharp handling, but this set of gameplay has fallen behind in the era of electric vehicles. Without the engine and gearbox, the technical barriers to the survival of supercars have been broken, and the performance of electric vehicles has surpassed that of gasoline vehicles.
Taking the just-launched Haobo HT as an example, the supercar-level high-performance quark electric drive technology has a maximum power of 250kW and a maximum torque of 430N·m for a single rear-drive motor alone, and it only takes 5 to accelerate from zero to 1008 seconds, reached Cayenne 3Power level of 0t.
Not only that, as an electric vehicle that dares to compete with ultra-luxury brands, Haobo HT has the world's leading R&D team for chassis tuning, with superior steering sensitivity and accuracy, and in personalized driving mode, braking, acceleration, steering strength, and kinetic energy are stepless adjustable, and the whole family can be competent, weekend mountain running, and city cruise. Among the luxury cars in the same class, the electric Cayenne, which has not yet been launched, may have such handling quality and various chassis tuning.
In terms of interior, the Milan luxury interior design style of Haobo HT is simple and warm, which is completely different from the atmosphere created by Porsche's usual cold metal and carbon fiber trim, and is more like a warm mobile room.
Haobo HT's rear king chair has the largest lying angle in the same class that allows Yi Jianlian to lie flat, and there is also a "one-key" to realize the front passenger forward folding, the rear premium mode to free up the largest rear space, and the "one-key" rear sleep mode to lower the rear sound field and volume, close the sunshade and windows, and make the elderly and children more comfortable for long distances.
In terms of energy consumption, which is of great concern to electric vehicle users, because of conservative technology, luxury brand electric vehicles generally have high power consumption, slow charging, low battery life, and fast attenuation in winter, resulting in an unsatisfactory value retention rate. With the pure electric platform and advanced electrification technology, Haobo HT has the longest battery life of 770 kilometers in the same class, and 800V ultra-high voltage 5C flash charging can achieve a battery life of 450 kilometers in 10 minutes, the above data not only reflects the hard core strength of the product, but also truly solves the range anxiety and travel pain points of electric vehicle users, and lays a solid foundation for the concept of electric luxury.
It should be emphasized that compared with the 800V 3C fast charging of Porsche's pure electric PPE platform, Haobo HT has broken through the problems of high-current charging, lithium separation and heat generation, and achieved the highest current of 750A in the world and the industry, and the charging efficiency is significantly higher than that of the other party.
The common pain point of traditional luxury - intelligence, Haobo has not lost Although there are many highlights above, but from the perspective of historical laws, each phenomenal product must have an advantage far beyond its peers, just as Cayenne came out, with high performance as a label to achieve a far ahead in the industry.
Now, Haobo relies on the advantages of intelligence to make the pure electric Cayenne that has not yet appeared feel the pressure.
Take Haobo HT as an example, Adigo Space 50 intelligent cockpit car machine operation is hand-in-hand, page switching is silky, the whole scene can be seen and spoken, four-tone voice interaction, voice wake-up and response time is significantly faster than that of traditional luxury brands. The AI large model has hundreds of billions of training parameters, which can achieve more than 10 rounds of natural dialogue.
Even among the strong Chinese brands, Haobo HT is equipped with Adigo Pilot 5The 0 system is also the first echelon in the industry. The high-speed NDA chip makes the lane change more stable, the off-ramp faster, the lane change time is accurate, the efficiency is high, and the 20-meter limit drilling seam is not a problem.
In addition, from the current user feedback analysis of the luxury car market, the detailed work of intelligent driving is more likely to allow consumers to feel the intelligent experience of the brand. Haobo HT can park autonomously in a narrow space, support horizontal, vertical, oblique and other parking spaces, support cement, epoxy flooring, asphalt and brick grass and other road surfaces, support different colors, different shapes of solid lines, U-shaped double lines, double floor tile lines, wide floor tile lines, etc., the success rate of autonomous parking and the length and width limit are industry-leading.
Since 2020, smart electric vehicles have become the fastest-growing new force in China's auto market, and they are also the front breakthrough for Chinese brands to attack traditional auto giants.
Especially in the past 2023, China's electric vehicles have begun to attack the global market, and traditional luxury brands are facing the dilemma of retreating step by step. After Porsche's independent launch, the electric Cayenne has been seen by the Volkswagen Group and Porsche as the only hope of saving the electric product line.
From the point of view of Haobo HT's product performance, excellent product strength, excellent intelligent configuration, more cost-effective ** and excellent service, this is undoubtedly a model for luxury brands that are at a loss in the Chinese market. With the full upgrade of cars to smart electric vehicles, the era of vigorous Chinese brands leading the world has arrived.
What's more, the current trend of electric vehicle consumption has shown that the habits of Chinese users are gradually leading the perception upgrade of global users. Next, how to face the impact of Chinese auto brands represented by Haobo will be an important topic for traditional luxury brands such as Porsche.