Players know that it is not very surprising that game co-branding has become a game now, it is a game with all kinds of co-branding, for example, the co-branding of Glory of Kings has allowed countless players to see the power of national creation, from the beginning of the Dunhuang series, to the later Legend of Sword and Fairy, to the astronauts in the back, and then to the co-creation of the Yuanmeng series, all of which show the importance of Glory of Kings to players.
Good IP doesn't need to be blown, Glory of Kings knows this, so the co-branded works are all works that have been tested by the market and are aesthetic works in the market. Starting from Journey to the West, as a game that players have played since childhood, the Journey to the West series has always been an indispensable part, the first is that Journey to the West has appeal and a large number of fans, and the second is that the Journey to the West IP has always been in the spotlight.
For example, in the Legend of Sword and Fairy series, as a joint name of Li Xiaoyao and Yao, players have seen Xianxia style, and once upon a time the Legend of Sword and Fairy in China has rolled up many people's love for Xianxia style, and it is also the childhood memory of many players.
Another example is the Dunhuang series, as the most important work of the national series, the Dunhuang series is ranked first in the score of each series, which shows that the Dunhuang series has a large number of loyal fans, and it is precisely because of the support of these fans that the Dunhuang series has a better audience.
Therefore, there is no need to blow a good IP, players see the details, and when they see the production process, they will know that this will definitely be valued by more players, and it will also spread word of mouth, and word of mouth will create a classic** series, Dunhuang series, 98 Journey to the West series, and the Legend of Sword and Fairy series, which shows that Honor of Kings attaches great importance to national creation.
personal opinions; In the eyes of players, good national creations never need to speak otherwise, whether it is the production details, or the classic co-branding, all let players see the hope of national creation, good IP never needs to be blown out, it is all the players' personal experience of word of mouth, the glory of the king, these several national creation co-branding, all his details are enough to explain everything.