"Southern small potato" Northern Expedition, igniting the ice and snow in the Northeast, this period of time, the Northeast covered in silver, ushered in nearly 30 million tourists from all over the country, only a city in Harbin, during the New Year's Day received more than 3 million foreign tourists, the total tourism income reached 591.4 billion yuan, reaching a historical peak.
However, just when the tourism of the four northeastern provinces is out of the circle and tourists from the south are coming, many new energy vehicle companies are looking to the north.
According to the latest data, the sales of new energy vehicles in China's northwest and northeast China account for only 5% of the country's total sales. To this day, there are still similar sayings in the new energy market: new energy vehicles cannot be driven in Shanhaiguan, and after Shanhaiguan, they do not buy new energy.
However, such a joke will likely be rewritten in 2024.
From January 30th to February 3rd, the first China Jilin Songhua River Ice Marathon Challenge and the main venue of the 2024 National Fitness New Year's Greeting were held in the Songhua River Ecological Tourism Scenic Area in Baishan City, Jilin Province, with nearly 7,000 people participating in the activities, and many projects, including ten ice and snow sports events, ten ice and snow experience activities, etc., to celebrate the New Year on the Songhua River.
Although the Songhua River Ice Skating Marathon Challenge is just a grand event of ice and snow sports activities, BYD turned this event into an auto show, BYD exhibited its formula leopard leopard 5, Denza D9, N7 and Song L and many other models on the spot, many ** shouted: BYD began the "Northern Expedition".
BYD began the "Northern Expedition", and there are still a lot of pressing box bottom technologies in the "library".
First of all, in August 2023, BYD's DMO super hybrid off-road platform was released, which adopts CTC battery chassis integration technology, which brings a better chassis layout, a lower center of mass of the whole vehicle, reduces the risk of roll wind direction and rollover, and the battery does not protrude in the chassis to ensure the passing performance of the vehicle.
The Formula Leopard 5 is BYD's first hybrid SUV equipped with a DMO platform, providing 16 driving modes, including snow mode, to adapt to the snowy driving environment in the north. Not long ago, the Formula Leopard Cloud Edition began to be delivered, with the blessing of the Yun Yuan P intelligent body control system, the Formula Leopard Cloud Edition will have stronger off-road ability in snow and other scenarios.
In addition to the optimization of the driving experience for snow scenes, BYD's "Northern Expedition" ** Curry, there are also wide temperature range heat pumps, Denza N7 pulse self-heating and other technologies, take pulse self-heating technology as an example, under the condition of battery temperature -20, the time for the vehicle to be fully charged compared with the normal temperature environment, only 25 minutes increase, to a certain extent, to solve the problems of slow charging of new energy vehicles in winter, short battery life, poor temperature control, etc.
According to market data in May last year, although the sales of new energy vehicles in the three eastern provinces accounted for only 2% of the total sales in the country16%, but in this 2In the 16% market share, more than half of the new energy vehicle owners in Northeast China chose BYD, and it goes without saying that compared with other new energy brands, BYD's brand trust in the Northeast is obviously higher.
Next, whether new energy can open up the market in Northeast China requires the efforts of domestic new energy vehicle companies such as BYD.