As a product of the "sharing economy" outlet, shared charging treasure has cultivated a large-scale audience in the controversy, but it is also constantly developing, ushering in many complaints from users.
Recently, some netizens reviewed the past year and found that they spent 1,200 yuan a year on the shared charging treasure. This incident also made the shared charging treasure "more and more expensive" and "easy to borrow and difficult to repay" and other problems resurfaced.
One year chargeTreasure spending1200 yuan
Shared charging treasure solves people's "power anxiety" about mobile phones when they go out, and provides a lot of convenience for consumers. At the same time, the usual cost of 4 yuan and 6 yuan does not attract much attention, but some people open the app all year round and find that the cost of sharing charging treasure reaches thousands of yuan.
Recently, some netizens reviewed the past year and found that they spent 1,200 yuan a year on the shared charging treasure. The expenditure of 1,200 yuan mainly came from platforms such as Meituan, Monster Charging, Street Electricity, and Incoming Calls. Among them, Meituan power bank spent 840 yuan, and 2 times it was because I forgot to return the power bank, and I was deducted 99 yuan.
What is the concept of 1200 yuan? Based on the e-commerce platform's about 100 yuan and 20,000 mAh power banks, about 12 can be purchased. In addition, this netizen's B station membership fee, ** platform membership fee, etc., all add up, and they all cost less than 1,200 yuan.
The above netizen example is not an isolated case. In the report, consumers have also complained about power banks in recent years. In response to the fact that users spend 1200 yuan a year on the use of shared charging treasures, netizens also made remarks on Weibo, among which some people said, "The key is not only expensive, but also TM charging is very slow" and "a lot of electricity is not available, you will not be able to return it for a while".
For the decline in the consumption experience of shared charging treasure that consumers say, the most intuitive manifestation is above the collective price increase. According to **, around 2017, the hourly rental cost of shared charging treasure on the market was only about 1 yuan, and now it is mostly 3 to 4 yuan per hour, and the 24-hour cap ranges from 20 yuan to 40 yuan. In scenic spots, stations, bars and other scenarios, the cap of renting a shared charging treasure for one day has even reached 99 yuan.
Other data show that from 2017 to 2020, the total user scale of shared charging treasure has increased from 0800 million people grew to 2900 million people, but the annual growth rate is from 1049% down to 156%, the growth rate is slowing down significantly. Behind it, it is inseparable from the single profit model of shared charging treasure.
"It's hard to borrow but hard to repay".and many other problems are prominent
Previously, "China Consumer Daily" published a series of reports on "Shared Power Bank Consumption Infringement Chaos" in 2023, ** various typical chaos; The companies involved, including major well-known brands.
The report pointed out that the shared charging treasure rental has been borrowed once the charging treasure is automatically deducted for more than two years, the electricity can be charged without charging, the deposit or rental fee is often hopeless, the charging speed is slow and often its own power is insufficient, and the navigation store is empty and can not be returned in time.
In the "Research Report on China's Shared Charging Bank Industry" released by iResearch in 2023, it listed 7 factors that consumers will be concerned about in 2022, from strong to weak in order of concern, in order of "fast charging speed", "able to return nearby", "transparent charging mechanism", "simple and easy to operate borrowing process", "smooth charging", "accurate hourly charging", "good customer service attitude, and efficient problem handling".
Among them, the charging speed, the ability to return it nearby, the transparency of the charging mechanism, and the simple borrowing process are the options that consumers pay more attention to.
It should be noted that in the first report, the transparency of the charging mechanism of the shared charging treasure, the expensive overtime billing, the billing is still being charged after returning, the inexplicable payment to open a member, and the chaos of borrowing and difficult to return are frequent, which plague consumers. For example, it took half a day to rush into 30%, and there may be virtual electricity; Because the app is marked with an error message, you can't find a place to return it.
Recently, in the report of "China Consumer Daily", many consumers reported that their rented shared charging treasure did not pop up but began to continue to charge, and there were still cases where it was difficult to refund the deposit or rental fee in the future. The investigation found that there are thousands of related complaints on the online complaint platform, and the complaint objects involve brands such as Xiaodian, Sodian, Incoming Call, Street Electricity, Xiudian, Monster Charging, Cloud Charging Bar, Electric Saturation, and Lightning Charging.
According to the above report, in December 2023, Mr. Dai, a consumer in Qingdao, Shandong Province, reported that he rented a small power sharing power bank through WeChat scanning the code, scanned the code 5 times, did not pop up 4 times, and the only normal pop-up 1 time could not be charged. Afterwards, Mr. Dai found that 2 of the 5 orders he scanned had continuous billing, and the rental duration displayed was 34 minutes and 7 minutes respectively, and the fees were 4 yuan and 3 yuan respectively.
Mr. Dai reported the problem to ** customer service through the Xiaodian WeChat applet. The customer service said that an order of 3 yuan can apply for a refund, and an order of 4 yuan will be compensated with a 4 yuan coupon. Mr. Dai agreed to a refund but refused to compensate the coupon. The customer service said that it will be handled by the commissioner and the treatment plan will be fed back within 72 hours.
In addition, on the black cat complaint platform, there are not a few complaints about the deduction of the fee without the shared charging treasure, and most of the problems involved are concentrated in the rental of the shared charging treasure without popping up but in the continuous billing, the deposit or rental fee is not refunded and other issues, involving amounts ranging from a few yuan to hundreds of yuan.
Zhu Wei, deputy director of the Communication Law Research Center of China University of Political Science and Law, told ** that the power bank did not pop up at the beginning, and the consumer did not actually use it, but the fee was charged at this time, and the consumer could ask for a refund. "Renting a shared charging treasure is a contractual act, and the consumer has paid the fee but has not enjoyed the corresponding service, on the one hand, the contract may constitute a breach of contract, and on the other hand, it is a voidable contract. ”
Why does the power bank become a "disgusted bag".
* Expensive", "slow charging", "easy to rent and difficult to return", in recent years, netizens have more and more "complaints" about shared charging treasures. From the popularity to the decline of word of mouth, what has the shared charging treasure industry experienced?
From the analysis point of view, the chaos is related to the business model of shared charging treasure. According to Qujie Business, the operation mode of the shared charging treasure platform is divided into two types: direct sales and network partners (i.e., ** business) operations. In the early days, during the period of "horse racing" of shared charging treasures, most brands adopted the direct sales model, which had a strong ability to control the quality of operation, but the cash flow pressure was obvious.
With the fierce competition for the shared charging treasure point, as well as the crisis such as the decline in revenue and the sharp reduction of liquidity faced by the shared charging treasure under the state of prevention and control during the special period, the industry later tried to improve the cash flow pressure of the direct sales model by transferring to the "asset-light" model.
*The disadvantage of the model is that the quality of operations is uneven. According to reports, the income of the ** merchant is related to the user's rental time, so many inauthentic behaviors are gradually acquiesced. Since **Bad Reviews" has "undercover" applied**Cooperation, I have learned that after the user lends a treasure, there is **You can immediately take out a new treasure and fill the gap in the machine; There is also a deliberate setting of the two return points far away.
However, when there is no further breakthrough in the battery technology of mobile phones, shared charging treasure is still the key to the user's emergency when outside. According to the "China Shared Charging Treasure Industry Research Report", more than eighty percent of consumers are basically in a stable or growing state of use for shared charging treasure.
Zhang Yi, CEO of iiMedia Consulting, a third-party authoritative research agency in the IT industry, said that the time for the reshuffle of the shared charging treasure industry has come, and it is urgent to build an industry self-regulatory organization as soon as possible, formulate standards, and establish industry norms to protect the legitimate rights and interests of consumers.
According to China Youth Daily, during the two sessions of the National People's Congress in 2023, Lu Man, a representative of the National People's Congress, put forward a suggestion, hoping to introduce a shared charging treasure industry standard as soon as possible, clarify the charging standards, contract terms and other content, and urge relevant platforms to take responsibility for risks and do a good job in after-sales service.