[News page-Taiwan Strait Net].
Taiwan Strait Network, February 23 (Strait Herald reporter Wu Yongyi) focuses on the new direction of media management and explores new measures for win-win cooperation. From February 21st to 22nd, the 2023 National Media Management Work Summary Conference was held in Wuhan, with more than 200 leaders and media experts from more than 100 newspapers and periodicals (groups) across the country conducting in-depth exchanges and discussions on the theme of "Sunac Advances to the Future of Intelligent Numbers".
In this grand ceremony of the media industry, good news spreads frequently, and the Strait Herald won 4 awards, namely: the Straits Herald won the 2023 National Newspaper and Media Management "Golden Pusher" Excellent Unit, the Strait Herald Southwest Fujian Southwest ** Center won the excellent team of operation and management, and the Guizhou Guotai Bo Cake Cooperation and the "Employment Night Market" live broadcast with post project were all awarded the classic case of financial innovation.
On March 9 this year, the Straits Herald will celebrate its 25th anniversary. Strait Herald Newspaper is affiliated to Fujian ** Group, which was founded in beautiful Xiamen 25 years ago and has become a witness, recorder and participant in the construction of Xiamen Special Economic Zone. At the peak of the traditional world, the "Strait Herald" became popular and entered thousands of households, continued to grow and develop, and ranked among the top 20 in the country.
* Integration, the report first. In the face of the impact of the new world, the Strait Herald has actively transformed, pioneered and innovated, and built a full-scale platform matrix, covering newspapers, networks, terminals, micro, jitter, etc., with strong IPs such as the Strait Herald, Bailuzhou Governor, and Taihai Network, with a total of more than 50 million fans on the whole network, and the "Strait International Communication Center Matrix" was selected as the third China Newspaper Industry Deep Integration and Development Innovation Case.
In this national media management work summary meeting, the Straits Herald also won the commendation and recognition of the organizing committee. According to the latest market research report, the average reading rate of the Straits Herald is more than 52%, ranking among the top in the Xiamen newspaper market. The official Weibo of the Straits Herald has occupied the top of the new list in Fujian Province for many years, with an average of 300,000+ daily readings on the Qingbo list in 2023, and a WCI index of 1462. Since its establishment 25 years ago, the Strait Herald has had a wide influence in Xiamen and southwest Fujian, and its circulation and market share are in the forefront of the Xiamen market.
The evolution of the diversified business pattern has accelerated, the integration has been further promoted, and the transformation of the Strait Herald has achieved remarkable results. In the on-site in-depth exchanges and discussions, the Straits Herald also won the praise of peers, and will also carry out win-win cooperation in various aspects.
At the conference, Zhang Guohua, president of the China Advertising Association, pointed out that advertising is an important pillar to support the survival and development of the world, and the quality of marketing is related to the development of the world. How to break through the road of breakthrough and circle development, many ** have good success stories. We must fully realize that the advantages of newspapers in terms of authority, originality, and influence are still significant, maintain them, pay close attention to scientific and technological progress, and actively embrace new things, believing that there will be great hope for paper media in China's overall environment and situation.
During the conference, the "Provincial Roundtable", "Evening News, New Integration and Innovation Forum" and "City Party Newspaper and Regional Financial Center Business Seminar" were also held, focusing on digital transformation, platform reconstruction, technology application, resource realization and other hot topics of general concern in the industry.
The conference was co-sponsored by the Newspaper and Periodical Working Committee of the China Advertising Association, Hubei ** Media Group and Media Management Network.