The new energy vehicle market is highly competitive, and any model hopes to achieve good sales results. However, recent data shows that the monthly retail sales of Ford Electric Horse in the domestic market are only 56 units, a decline of 81% from the previous month45%。This sales scale is not optimistic, and it has not been able to open the situation since entering 2023. In the face of challenges such as the overall decline of the industry and the launch of **lower** models by competitors, the Ford Electric Horse has encountered a "sales dilemma".
Appearance: As a pure electric SUV, in terms of exterior design, the Ford Electric Horse has the advantages of fashionable atmosphere and dynamic shape. Its lines are sleek and powerful; It is highly recognizable, and the use of LED daytime running lights and intelligent matrix headlights enhances the visual effect.
Equipment and interior: The Ford electric horse is equipped with a panoramic sunroof, rear air conditioning vents and other practical and comfortable configurations; At the same time, it is also equipped with a 9-inch central control screen to support navigation, multi-function and so on; The interior is designed with leather wrapping to create a sense of luxury, and the seats are comfortable.
Powertrain: The Ford Electric Horse is equipped with a motor with a maximum power of 150 kW and a peak torque of 340 Nm, and has a range of about 400 km. This strong power performance and long cruising range meet the needs of users for travel and provide convenience.
*Strengths: Despite sluggish sales, Ford Electric Horses are competitive in terms of price. The starting price is only 23980,000 yuan, which is at a relatively low price in the same class of models; In addition, they can also enjoy preferential measures such as national and local policy subsidies.
Details and quality: Through observation, it is found that Ford Electric Horse pays attention to fine workmanship, seamless connection between parts, and high-quality interior materials, and many young consumers will value these small differences.
Sales results: Although the current sales volume is not optimistic, but in the past period, the Ford electric horse has achieved a good market response, and can maintain more than 1,000 units of sales per month, which brought people strong buying enthusiasm at that time.
After-sales service: The Ford brand has been relatively mature in the domestic market and provides a complete after-sales maintenance service network; At the same time, there is a wealth of experience and technical support accumulated over the years. If the car buyer encounters any problems, they can be resolved in a timely manner.
Space and comfort: As an SUV, the Ford Electric Horse has spacious seats and is equipped with user-friendly design storage compartments and other configurations; In addition, it is equipped with automatic climate control and leather seats. Whether it's a long-distance trip or a daily commute, it meets the user's needs in terms of comfort and practicality.
Safety features: The Ford Electric Horse has a series of safety features such as main and passenger side airbags, reversing camera system, blind spot monitoring system, etc., to ensure the safety of occupants and increase driving confidence.
Chassis & Suspension: The Ford Electric Horse adopts MacPherson front MacPherson + multi-link non-independent grip pole sport track - this gives consumers a lower center of gravity, stable body shape, and strong and reliable resistance to high-speed conditions.
Word-of-mouth evaluation: Despite the sluggish sales, some users still have a relatively positive evaluation of the Ford Electric Horse; They see it as sleek, powerful and has a decent range. Of course, there are also some users who mention the need to improve the quality of interior assembly and increase the construction of charging piles.
Positioning attributes: The Ford Electric Horse has good urban commuting capacity and urban transportation function. It is suitable for individuals, families or white-collar workers in the workplace.
Market Competitor Analysis: In the field of pure electric SUVs, many competing models have emerged in China, such as BYD Tang EV and Tesla Model Y. There is a certain gap between these models and Ford Electric Horse in terms of **, configuration and brand influence, and they have a great advantage to attract consumers to buy.
Overall Evaluation: Despite the difficulties encountered by the Ford Electric Horse in the current environment, it still has many commendable features, such as a stylish exterior design; The powertrain performs well; Perfect after-sales service, high reputation of the Ford brand, customers after purchase, such as Ford comprehensive protection plan, etc. Again, it gives people hope.
For car buyers, if you pursue a quiet and environmentally friendly way of travel, and have certain charging facilities or conditions; Then the Ford Electric Horse would be a good choice. This pure electric SUV performs well in terms of appearance, configuration and range, providing users with a good driving experience and practical results. Recommended to the majority of consumers, this model attracts younger design, low fuel consumption, use, through the situation, in-situ acceleration function, high degree of freedom, so that every super performance can be easily completed CollectionView, nostalgic black". Publish a collection of dragon cards to share millions of cash