In the past, people used to turn on the TV in their leisure time, ** the news or watch TV series before bed. However, as time goes by, more and more people begin to reduce or stop watching TV, and the TV set in the home has gradually become an ornament, especially among young people.
Data shows that since 2016, the start-up rate of TVs in China has dropped sharply from 70% to less than 30% in 2022.
So why don't people like to watch TV anymore? The reasons behind this are manifold.
The first reason is that too many ads are annoying.
Despite the rapid development of smart TV technology, the number of advertisements is increasing. Every time you turn on the phone, you have to watch more than ten seconds of ads before you can enter the main menu. This is clearly forcing the viewer to ** advertise. Many anxious viewers can't stand it, so they choose to turn off the TV, and there will be no desire to turn it on next time.
Even if you patiently watch the boot ad, there may still be pop-up ads during the show, some even up to 20 seconds, and you can't fast-forward. If you want to continue the show, you can only wait for the advertisement to finish, which gives people a feeling of forced consumption and a poor experience.
Of course, it is normal for TV to load ads, after all, advertising is a way for manufacturers to make profits, but the degree is very important, and you can't lose the bottom line in order to make money. With so many advertisements, people begin to wonder, is it just to spend thousands of dollars to buy a TV just to watch commercials?
The second reason is the abhorrent paid memberships.
Friends who often watch TV know that now good-looking programs or feature-rich apps basically have to apply for membership, otherwise you can only try to watch it for a few minutes, and when the time comes, the membership interface will pop up, and you can't do it without paying money. So much so that many users think that they can't be free after buying a TV and going home**, they have to charge for everything, and they are simply spending money to find guilt.
You can imagine how you will feel when you find the program you want to watch and are enthusiastically **, and suddenly the recharge page pops up and asks for membership? Some people may say, then apply for membership.
But if you think about it that way, it's too simplistic. Because even if you have a membership, some apps will also provide advanced on-demand for members, so that you have to spend money to buy each episode, which can be said to be very good.
The third reason is the complexity of the operation.
In the past, when watching TV, pressing the on/off button of the remote control can be automatic**, but now the situation is completely different, basically you need two remote controls, and you have to go through multiple layers of menu filters to **.
Although it is not a big problem for young people, it is not so smooth for families with elderly people, many of whom are unable to see their favorite programs for half a day due to the complexity of the operation. The consequence of this is that smart TVs are too smart, which discourages many elderly people.
The fourth reason is that the show is not good.
Although there are many kinds of TV programs now, many of them are stylized soap operas and variety shows, and it is tiresome to watch too many and lack new ideas. In contrast, the content on the Internet is richer and more diverse, with all kinds of short ** and movies, and the update speed is faster, and it is more convenient and faster to search directly on the Internet if you want to see anything.
Coupled with the fast pace of modern life, how can there be time to sit in front of the TV and wait for the show to start?You can use your mobile phone and tablet anytime and anywhere**, which also leads to a much lower dependence on TV among young people. Therefore, everyone does not watch much TV now, and it is related to a variety of factors.
However, regardless, television as a traditional form of medium will continue to occupy a place in our lives. Whether or not you can attract viewers and retain them depends on where TV goes. As long as the content continues to be enriched and the user experience continues to be optimized, I believe that more people will be willing to return to the TV.