Yancheng has a good applet
Just three days ago, we noticed that a designer was selling WeChat red envelope covers on Xiaohongshu, and so far more than 3,000 red envelope covers have been sold, with a cumulative sales of nearly 150 thousand.
Not only this designer, but also many people make money through red envelope cover design on Xiaohongshu, which has become a small trend for ordinary people to make money at the moment:
Make money with red envelope covers,In fact, it opens up a new way of thinking for merchants。In the past, brands only used red envelope covers as a low-cost means of realization and drainage, and a single red envelope required 1 yuan per person.
But a good red envelope cover design, so that customers are willing to collect and spread the red envelope cover, in addition to receiving it for free,Whether it is also possible to offer paid purchases or benefit collections?。Designing a small threshold for customers can make your red envelope more attractive.
In the past few years, the red envelope covers of brands such as Bulgari and LV usually have conditions attached: users need to register information, follow *** or fill out a questionnaire to receive it, which is a good threshold.
For merchants, 2024 will inevitably require a reduction in marketing expenses, even if it is a red envelope cover with a unit price of 1 yuan, when customers receive more, it is also a lot of marketing costs.
So, in the absence of a sizable marketing budget in the market, is it possible to pass the designLet customers recognize your red packet cover, as well as willing to recommend you, take the initiative to bear the cost of marketing, can be a good way to reduce costs and increase efficiency.
If you are planning the 2024 WeChat red envelope cover marketing, please be sure to bookmark this article, we will share three things:
1. How to customize the cover of the red envelope so that you don't take a detour.
2. How to achieve sharing fission through the red envelope cover and leverage the flow with the minimum cost.
3. How to make your red envelope cover stand out and become the first choice of customers.
If you want to customize the red packet cover, you first need to open it on your computerWeChat red envelope cover open platform.
There, certified customizers can design their own cover styles, create cover stories, pay to customize exclusive red envelope covers, and distribute them to WeChat users through their own channels.
To customize a red envelope cover, you first need to register a platform account, which is currently launched by WeChatEnterprise Authentication UserswithIndividual UsersThere are two main types of user accounts for you to choose from.
If you are an enterprise authentication user, for WeChat *** users in Chinese mainland who have completed enterprise authentication, open registration. The process is as follows:
Once you've signed up for an account, you can customize your cover. And you need to upload the red envelope cover custom information:
Brand logo
Cover Material Cover story material
Cover story jumps
Cover story description
Relevant supporting materials.
During the process, you can review 3 red envelope covers at the same time. After completing the red envelope cover customization, submit it to the WeChat team for review.
Review Cycle:Usually 1 working day.
Audit Result:After the platform completes the review, the results will be sent by email and **WeChat red envelope cover). At the same time, you can also log in to the platform to check the review progress in My Covers.
After the review is passed, select the number of users of the red envelope cover and pay to generate the order.
Pricing:The number of red envelope covers is charged, 1 yuan. If you buy n red envelope covers, n WeChat users can claim and use them.
Refunds:Only when the red envelope covers are removed from the shelves due to infringement, and there are red envelope covers that are still within the validity period and have not been successfully collected by any user, the remaining number of red envelope covers can be refunded at the rate of 1 yuan.
After the thumbnail is purchased, the thumbnail can be distributed to the specified user. The cover of the red envelope has been purchased successfullywithin 6 monthsThe issuance is valid, and the user will not be able to claim it after the expiration date.
The distribution methods include: Receive *** Receive serial number, Claim link.
Merchants can customize the party to choose the appropriate distribution method according to the activity scenario, user group, collection rules, etc.
Next, we will use these three ways to help you interpret which method is most suitable for your business scenario.
The first is to claim ***
Users can scan the code or press the identification code online to receive the red envelope cover. For offline scenes, the customizer needs to have the ability to print *** materials.
It is very suitable for offline store merchants, and you can let customers scan the code to receive red envelopes according to their own business conditions.
The second is the claim link.
Users need to open the collection link in WeChat to receive the red envelope cover.
The collection link is the most common distribution method, and the customizer can configure the collection link in the applet, **article, h5 link, **number**, WeChat advertisement, and search a search.
Through the claim link, it is suitable for merchants who want to retain users to private domain channels. For example, you can set the conditions for receiving red envelopes to follow *** or ** number.
Finally, you can get your serial number.
Users click on the Red Envelope Development interface and go to Red Envelope Cover - Add. Enter a valid serial number to receive the red packet cover.
Serial code collection is suitable for merchants who need to acquire new customers, because when your red packet cover is attractive enough, customers will be willing to copy the serial code to receive the red envelope.
When you choose to issue materials that can be picked up by multiple people, you can also choose to receive the same payment at the same time.
After setting, the cover can also be distributed through the "Receive the same paragraph" entrance displayed in the same red envelope. The cover can continue to fission until the number of distributions is exhausted.
For example, when user A uses the cover to send a red envelope, the cover can be fissioned to user B C, etc. After user B C receives it, he can fission the same cover to more users when sending red envelopes. )
Once the user has successfully claimed the cover, they can use the red packet cover unlimited times within 3 months. After the expiration date, the collected cover will automatically become invalid and cannot be used again. Among them, the display of sent red packets will not be affected.
After the cover is issued, merchants can observe the real-time distribution data, yesterday's data, and cumulative data on the platform.
The data dimensions include the number of covers purchased, the number of people receiving covers, the number of people sending red envelopes, the number of people opening red envelopes, the number of people entering red envelope details, the number of people viewing cover stories, and the number of people jumping to cover stories.
Article ** Yu Youzan said