The temple fair is full of flavor, the lantern festival is popular, and the museum is popular
The cultural flavor of this cultural and tourism feast is strong enough
Guangming ** reporter Lu Yuanzhen.
Visit temple fairs, watch lantern festivals, enjoy cultural exhibitions, and taste intangible cultural heritage food ......During the Spring Festival holiday, the national domestic tourism outing 47.4 billion person-times, a year-on-year increase of 343%;The total cost of domestic tourists is 63268.7 billion yuan, a year-on-year increase of 473%。In addition to the eye-catching performance of a number of data indicators, the strong cultural flavor of the Happy New Year and the new and brilliant traditional culture have also become a highlight of this cultural and tourism feast.
This Spring Festival, people enjoy the happiness of family reunion and taste the cultural customs of various places during travel. Historical relics, intangible cultural heritage skills, characteristic folk customs and the prosperous atmosphere of the New Year are integrated, showing the strong vitality of China's excellent traditional culture. The cultural flavor of this cultural and tourism feast is strong enough
People play at the lantern festival in Deqing County, Huzhou City, Zhejiang Province. Xinhua News Agency.
Tourists buy dragon hats at the New Year's Goods Fair in Shangqiu Ancient City, Shangqiu City, Henan Province. Xinhua News Agency.
Children and parents play at the Shanxi Museum. Xinhua News Agency.
The dragon and lion lantern festival dragon dance performance in the Totem Garden Square of Jianghua Yao Autonomous County, Yongzhou City, Hunan Province. Xinhua News Agency.
At the Spring Festival temple fair in the ancient city of Tanguo, Linyi City, Shandong Province, children watched the performance with a toy dragon. Xinhua News Agency.
People enjoy the lanterns at the 10th New Year Lantern Festival in Beidaihe District, Qinhuangdao City, Hebei Province. Xinhua News Agency.
1.Colorful New Year's customs make the New Year popular and strong.
It's so lively, I feel like I've regained the atmosphere of the New Year when I was a child. In the memory of Beijing resident Zhang Yun, the traditional temple fair is a symbol of the flavor of the New Year. On the first day of the Lunar New Year, she and her family came to the Changdian temple fair in Beijing early. At the temple fair, the parade performances are wonderful, and the shadow puppet works, New Year's painting exhibitions, and the activities of writing blessing characters are full of culture. During the Spring Festival this year, the Beijing temple fair was fully opened, and several New Year's temple fairs such as the Longtan temple fair, the Ditan temple fair, and the Badachu temple fair were unprecedented, and tourists from all over the world felt the authentic "old Beijing flavor" in the thick fireworks.
Dragon and lion dances, dry boats, dough clay figures, stilt acrobatics ......Temple fairs in various places present the local traditional characteristics of culture, welcoming tourists from all over the world, making this New Year more popular and more flavorful.
In addition to the temple fair, the dazzling lantern festival is also favored by tourists. The colorful lanterns make many citizens and tourists linger. In recent years, the lantern technology has been constantly updated, and the Spring Festival Lantern Festival is combined with the national style trend, regional culture, New Year's festival culture, and scientific and technological elements, which is full of innovative creativity and humanistic atmosphere.
In Shandong, the Zibo Lantern Art Festival for the first time adopts the mode of integrating large-scale lanterns and immersive performances. The Sichuan Zigong Lantern Festival, which has a long history, introduced new materials this year, and the "Flying Dreams" lantern group tried to use water-soluble resin for the first time to shape the characters' faces like real people. In Shanghai, the Yu Garden Lantern Festival has become one of the most popular places, and many citizens and tourists come to enjoy the grand scene of "one night of fish and dragon dance". "This year's lantern festival continues the theme of last year's Wonders of Mountains and Seas, opening the theme of the Classic of Mountains and Seas, a large number of goldfish lanterns above the street, and the dragon lanterns entrenched on the building, making people feel like walking into the Dragon Palace, this is Chinese romance! Netizen "Xiao Kai" told his feelings after visiting the Yu Garden Lantern Festival on social platforms.
On the eve of the Spring Festival, the Ministry of Culture and Tourism announced the third batch of national-level night culture and tourism consumption clusters, and 102 units including Beijing Longfusi Cultural Block were selected. These agglomeration areas have innovated to create a rich and diverse nighttime consumption format, where people can enjoy delicious snacks, watch lanterns, and experience the fun of "nightlife". In the ancient city of Taining in Sanming City, Fujian, tourists can tour the characteristic folk customs such as dry boats, sedan chairs, caviar lanterns, etc., taste a cup of tea, play a game of guessing lantern riddles, and encounter the "ancient city tour" at night. "We actively create an atmosphere of 'active tourism, popularity, and hot consumption', and create nighttime food and shopping streets such as the evening tea night market and Dajin Lake Fish City, so as to continuously enrich the experience of tourists. The relevant person in charge of the Taining County Culture, Sports and Tourism Bureau introduced.
In recent years, "Hanfu" and "national tide" have become quite popular. In the historical and cultural districts of Xi'an, Luoyang, Hangzhou and other places, many tourists wear Hanfu to "check in" and take pictures. "This is our new headdress with dragon elements, which is especially suitable for the occasion, and the new Tang costume is also very popular. In a Hanfu store in Luoyang, the clerk held a cyan dragon-shaped headdress and said, "Since the eve of the Spring Festival, the sales have been obvious**, and wearing Hanfu for the New Year is a favorite way for many people to celebrate the festival." ”
2.Intangible cultural heritage adds a strong sense of atmosphere to the New Year.
I didn't expect to see such a wonderful Chaoshan Ying song and dance for the first time, the performance was very imposing, and the 'Chinese War Dance' really lived up to its reputation, it was really better to see than to hear. Not long ago, Mr. Qiu and his friends from Guangzhou came to Shantou, and after learning that there was a song and dance performance, they rushed to ** at 6 o'clock in the morning.
Ying song and dance, an intangible cultural heritage project full of Lingnan artistic characteristics, has been "out of the circle" in social networking in recent years. With the arrival of the Chinese New Year, the drumsticks of English singing and dancing are not only sounded in the major towns and villages of Chaoshan, but also go overseas, showing the charm of traditional Chinese culture to the world.
In the Spring Festival, an important traditional festival, a variety of intangible cultural heritage projects from all over the country are unveiled. Intangible cultural heritage exhibitions and folk activities are blooming everywhere, such as the festive Yangge Festival and the dragon and lion dance, the ceremonial "Shehuo", and the colorful iron flowers, all of which add a strong cultural flavor to the New Year.
In addition to wonderful performances, intangible cultural heritage handicrafts and intangible cultural heritage food are also becoming more and more popular among young people, and have become indispensable "check-in" items for many people's journey. Recently, Wang Xin, who traveled to Beijing, experienced an intangible cultural heritage handicraft New Year's event, and he also enthusiastically displayed the results of his handmade on the Internet, "I learned to make Fuzi cloisonné enamel paintings, intangible cultural heritage velvet flowers, learned an intangible cultural heritage craft, and tasted an intangible cultural heritage food, all of which made the trip more meaningful." Wang Xin said.
In Yanbian, Jilin Province, the Chinese Korean Folk Garden has carried out activities such as the intangible cultural heritage experience of palace rice cakes, Korean pottery making, and tasting traditional rice wine. "There are intangible cultural heritage items such as Korean costumes and rice wine making skills in our park, as well as intangible cultural heritage items such as swings, springboards, and wrestling. Zhu Baokun, manager of the Chinese Korean Folk Park, said.
Ancient cities, ancient villages, and ancient towns are often the areas where intangible cultural heritage folk culture gathers the most. During the Spring Festival, the Ministry of Culture and Tourism mobilized all localities to rely on local intangible cultural heritage items and traditional customs to carry out extensive intangible cultural heritage publicity and display activities in the ancient city, create a national "Ancient City New Year" activity, and promote the protection and inheritance of Spring Festival culture. In Luanzhou, Hebei Province, the national intangible cultural heritage Luanzhou Yangge is joyful and festive, which is quite affinity and infectious. In Pingyao, Shanxi, folk activities such as praying for blessings in the New Year and dotting the "beautiful" ancient city continue to be staged. There are also many tourists who choose to visit the ancient rural town with strong fireworks, and they take their families to rent a homestay in the ancient village and town, integrate into the daily life of local residents, and taste the unique local New Year dishes. With a strong traditional flavor of the New Year, it evokes the nostalgic memories of countless people.
The customs here are similar to ours, but they are also different, but I didn't expect the ancient town of Jiangnan to be the most flavorful during the Chinese New Year. Ms. Zhou, who came to Zhejiang from Shanghai to travel, was deeply impressed by the ancient town of Anchang in Shaoxing, where she and her family tasted rice wine, wrote Fu characters, and learned a little Yue opera. Bluestone pavement, small bridges and flowing water, the cordial nostalgia is coming.
3.The popularity of cultural tourism reflects the trend of consumption upgrading.
Pray for Najib Najib and welcome the New Year together. During this year's Spring Festival, checking in historical and cultural places such as museums, grottoes, temples, and cultural sites has become another highlight of Spring Festival travel. According to the big data of a number of tourism platforms, museum fever continued to heat up during the Spring Festival, and cultural and museum institutions such as the Palace Museum, Nanjing Museum, Guangdong Provincial Museum, Suzhou Museum, and Sanxingdui Museum were full of popularity. The cultural relics are new, the new culture and creativity are released, the New Year special exhibition meets the audience, the tradition and the modern are intertwined, and people feel the infiltration of traditional history and culture in the close contact with the cultural relics.
According to preliminary statistics from the State Administration of Cultural Heritage, during the Spring Festival, museums across the country received a total of 73.58 million visitors, a year-on-year increase of 986%。More than 8,500 themed exhibitions and a series of cultural activities have been planned and launched in various places.
A few days before the Spring Festival, tickets for the museum were sold out early, and during the winter holidays, there was a significant increase in parent-child visitors, many parents brought their children to visit and learn, and we also prepared wonderful performances and interactive programs. Sanxingdui Museum staff introduced, every Spring Festival, Sanxingdui Museum will hold a theatrical performance in the park with the theme of "Ancient Shu Sacrifice Ceremony", after the opening of the new Sanxingdui Museum, this year's New Year's Ceremony has also been upgraded.
In addition, many museums have launched special exhibitions on dragon elements, such as the National Museum of China's "Dragon Zhao Xinyuan - Jiachen New Year of the Dragon Cultural Station", and the Tianjin Museum of Natural History launched exhibitions such as "Yunqi Longxiang - Zodiac Exhibition in the Year of the Dragon" and "Rediscovering Dinosaurs" during the Spring Festival holiday to illustrate the rich connotation of dragon elements.
Cities and attractions with deep historical and cultural backgrounds occupy an important place among the Spring Festival tourist destinations. The wonderful interpretation of traditional culture at the "national style" branch venue in Xi'an on the Spring Festival Gala made Xi'an, which is already a popular tourist destination, rush to the hot search. According to data released by Mafengwo, the popularity of Xi'an soared by 400% during the Spring Festival. The City Wall Lantern Festival, the Datang Sleepless City, and the Tang Furong Garden are the first choices for tourists to experience the national style culture, and people walk into the theme block to feel the style of the "ancient capital Chang'an".
In the popular tourist city of Beijing, the Forbidden City, the Summer Palace, the Great Wall and other classic scenic spots are full of tourists. During the Spring Festival, the tour guide Guo Zhiwei led the "Great Wall Culture Lecture Group" every day, and during the visit to the Mutianyu Great Wall, he explained a lot of Great Wall-related culture to tourists. "Our group is about 40 or 50 people, mainly parent-child tourists, and I hope to popularize historical and cultural knowledge to them in an easy-to-understand way. Guo Zhiwei said.
Experts pointed out that the current rapid recovery of the cultural tourism market, the release of demand for high-quality cultural tourism, and the popularity of cultural tourism and cultural tourism reflect the trend of consumption upgrading. All localities should continue to optimize the supply of products and services, launch personalized and innovative products, promote the in-depth integration of culture and tourism, and add new vitality and inject new momentum into the cultural tourism market.
Bright**" 2024-02-25 05 edition).
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