Many scenic spots are popular, and the world shares the Chinese New Year
The Year of the Dragon tourism consumption ushered in a hot start
Reporter of this newspaper Pan Fuda.
Tickets for many scenic spots are sold out and full, hotels in many places are "hard to find", and inbound and outbound tourism have increased significantly......Tourism consumption during the Spring Festival holiday is booming, becoming the main force driving residents' consumption. According to the Spring Festival travel report released by a number of tourism platforms, the Spring Festival tourism consumption upgrade trend is obvious in the Year of the Dragon, and the tourism market will show a recovery and accelerate development trend this year.
Dragon hunting check-in folk experience tour is hot
During the Spring Festival, many scenic spots across the country are full of tourists, and new landmarks are built around the "dragon" element, so that tourists can feel the profound heritage and unique charm of traditional culture while celebrating the festival.
On the morning of the first day of the Lunar New Year, Mr. Quan, a citizen of Beijing, took his family to visit Tiananmen Square and the Forbidden City, came to a Western restaurant in Wangfujing to enjoy a New Year dinner, and then checked in the New Year temple fair of Longfu Temple in the afternoon.
During the Spring Festival holiday, people reunite and travel at the same time. In addition to traditional popular scenic spots such as the Forbidden City, Summer Palace, and Beijing Universal Studios, the New Year's temple fairs such as the Longtan Park Temple Fair, the Ditan Temple Fair, and the Badachu Temple Fair are unprecedented, and the folk experience tour is hot.
There are more and more groups of "tourism for the New Year", which strongly boosts the tourism consumption of the Spring Festival. According to Meituan's data, the scale of tourism consumption during the Spring Festival this year has increased significantly compared with the same period in 2019 and 2023, and the accommodation orders of families and children have increased by more than 70% year-on-year.
North-South swap to feel a different flavor of the year
North-south exchange "winter, experience the characteristic town, enjoy the lanterns and pray for blessings, visit the ancient city......During the Spring Festival holiday, tourists go further, have a new time, and experience the fancy New Year.
During the Spring Festival last year, Ms. Gu, a white-collar worker in Beijing, and her family chose to visit Zhanjiang, Guangdong, and this year she chose Quanzhou, Fujian Province as her destination for the Chinese New Year, and booked a popular homestay in advance. On the first day of the Lunar New Year, the lively drumbeat woke up the ancient village of Wulin, and Ms. Gu and her family changed into Hanfu and wore hairpin headdresses to immerse themselves in the customs of Southern Fujian.
Tourists from the north go south to escape the cold for the New Year, while tourists from the south come to the north to step on the ice and chase the snow. On Tuniu's platform, in addition to Ice and Snow World, destinations such as Changbai Mountain, Yabuli, Mohe, Arctic Village, and Snow Village are also unprecedentedly popular, and group tours of related destinations were sold out in early December last year. Fliggy's data shows that the average duration and unit price of bookings during this year's Spring Festival holiday have increased by about 10% compared to last year, and the number of high-star hotels and boutique homestays in popular destinations has increased by more than 1 times year-on-year.
Two-way travel The number of inbound and outbound tourists has increased
Chinese tourists are once again making the Spring Festival the peak season for global tourism. Tromsø, a city in northern Norway located in the Arctic Circle, is the northernmost city in the world and welcomes many Chinese tourists during the Spring Festival holiday.
Unilateral visa exemption for many countries, mutual visa exemption with "Singapore, Malaysia and Thailand", and the launch of a series of inbound tourism facilitation measures, a number of favorable measures to attract Chinese and foreign tourists to "go in both directions". According to Ctrip data, this year's Spring Festival outbound travel and inbound travel orders both exceeded the same period in 2019, especially inbound travel increased by 48% compared with 2019.
On various travel platforms, Singapore, Malaysia and Thailand, the three latest visa-free countries, have seen significant growth in travel bookings for the Spring Festival holiday. New Malaysia and Thailand, where the New Year has a strong flavor, can be seen everywhere Chinese tourists, wearing short sleeves to visit the temple fair and watch performances make them feel friendly and novel. While Chinese tourists experience the taste of the Chinese New Year overseas, many foreign tourists also come to China to taste Chinese culture. The effect of China's unilateral visa-free policy has emerged, and the number of new tourists from countries such as France, Germany, Italy, the Netherlands, Spain, Malaysia, and Singapore who can enter China without visas has increased significantly.
Ctrip Research Institute said that with the Spring Festival as a starting point, inbound and outbound tourism will enter the fast lane of recovery, and the ** chain of inbound and outbound tourism will be repaired at an accelerated pace. According to the "China Outbound Tourism Development Report (2023-2024)" released by the China Tourism Academy a few days ago, with the momentum of China's tourism market and the increasing willingness of residents to travel abroad, the pace of international tourism recovery is expected to accelerate significantly. (Beijing**).