In the 2023 car market, many consumers are looking forward to the facelift of the Ford Mondeo, after all, this car has a good brand awareness in the market, whether it is aura or handling, the Mondeo has done a good job. However, in the face of fierce competition in the mid-size car market, Mondeo's quality and stability have been complained about by many people, so in the previous market, Mondeo has always been in a passive position, even if the exterior and interior have been greatly localized, but it is still difficult to gain the favor of the market.
However, fortunately, Ford has recognized its own shortcomings, so it has put a lot of effort into the quality control of the new Mondeo. According to the information summarized by the feedback of a domestic automobile quality complaint**, the 2023 Mondeo has been improved in terms of quality and reliability, and the main problems are all minor problems, only a few models have deviations in navigation and positioning, battery power loss, antifreeze leakage, transmission frustration, etc., combined with the total sales of the car in 2023 (59,904 units), the quality stability of the model is okay, and there are no large-scale fault cases.
Perhaps because of the increase in labor costs required for quality control management, the 2023 Mondeo 2The 0t model is actually better than the 2022 Mondeo 2The 0t model is more expensive, corresponding to 2The starting price of the 0T model is from 15980,000 rose to 17980,000 yuan, while the manufacturer canceled 20T fashionable type, the entry configuration is devolved to 15T model, launched 15t fashion type and 15T Shuya type, the vehicle ** has been further reduced. For reference, the 2023 Mondeo has a guide price of 1498-21.980,000 yuan, which includes the new 15t and 15T HEV two power versions, plus 20T power system, three different power schemes are prepared for consumers to choose from.
Thanks to the attractiveness of **, the current Mondeo has greatly improved its market attention compared to the past, and sales are gradually picking up. Combined with the data of the mid-size car segment sales ranking in December 2023, the Mondeo sold 8,726 units in that month, compared to the sales results from July to November, the sales data showed a stable** trend. The reason for such market performance, the answer is very clear, which shows that the current Mondeo's product strength meets the market demand, and at the same time, it also has a good sincerity in terms of **.
However, on the eve of the Chinese New Year, it was learned through offline in-person visits that the cash discount for the Ford Mondeo in February 2024 has decreased, and the cash discount in January has reached 250,000 yuan, and in February the cash discount was only 220,000 yuan. In this regard, the explanation given by the store staff is that there are no stock models in the store, and there are more people who come to the store to see the car in the year, and the manufacturers have stopped accepting new orders, so it is inevitable that the discount will be reduced.
So, after the discount is reduced, is the Ford Mondeo still worth buying? To be honest, it is not recommended that you buy Mondeo in the period of high quality, because from the perspective of gold content, the "moisture" of the 23 Mondeo is larger, which is not as good as the 22 Mondeo. Just 23 paragraph 20T extreme type, this car on the market is more preferential than 22 models with the same configuration, but many invisible configurations have been reduced, such as soundproof cotton, top glass technology, rear chassis guard, mobile phone wireless charging, air purifier, active safety configuration, etc., while car companies reduce prices, it is not difficult to see that manufacturers are also intentionally controlling the cost of car manufacturing to ensure profits.
Of course, if you want to recommend a Mondeo model that is worth buying after the year. Personally, I am more optimistic about Mondeo's 20t luxury, the guide price of this car is 17980,000 yuan, the price of the naked car after the discount is about 1580,000 yuan. After the power system of this car has been recalibrated and optimized, the fuel economy and power have been improved compared with the 22 models, and the functional configuration is more practical, equipped with L2 level assisted driving, knee airbag in the main driver's seat, front car departure reminder, single sunroof, actively closed air intake grille, front keyless entry, leather mixed and matched seats, 27-inch integrated screen, 6-speaker audio, LED headlights, adaptive high and low beams, heated exterior mirrors, automatic folding of car locking, automatic dual-zone air conditioning and other practical configurations. Although the integrated screen looks very large and wide, the actual car machine function experience is relatively monotonous, and the software system needs to be further upgraded.
Conclusion
It seems that the Ford Mondeo has really figured out that the main reason why sales have been able to grow steadily comes from **. Now Mondeo has completely abandoned the original business executive flagship car positioning, the market positioning is getting closer and closer to the general public consumers, the appearance design style is sporty, young, many young consumers like this style, and now in the market, major brands are emphasizing the intelligent configuration of the cockpit and safety, Mondeo's configuration is also trying to move closer to this aspect, giving a lot of interested consumers attraction. Therefore, after the Mondeo price reduction, sales can be improved, but if it rises like before the Spring Festival, it is really not understandable, after all, in order to control costs, the materials used in the 23 models are not as solid as the 22 models.