On the occasion of the upcoming Lantern Festival, the New Year's goods markets around the country ushered in the peak sales period. Ding Shenglin, deputy director of the President's Office of Guangdong Qiangjing Agricultural Group, said that in order to welcome the two traditional festivals of the Spring Festival and the Lantern Festival this year, the company has carefully prepared the supply of goods. He explained that the company has dug deep into the unique flavors of China's eight major cuisines, and hopes to promote the brand to a wider market and expand its sales network in this way.
Since last year, Guangdong's "New Year Fish" took the Spring Festival special train to the north and entered the markets of Changjiao and Beijing-Tianjin-Hebei, and prefabricated dishes have successfully become "new Guangzhou goods", providing strong support for the progress of promoting festival consumption and agricultural product processing industry. At the same time, all aspects of industrial innovation are evolving, which means that the industry needs to transform towards standardization and scale. Therefore, more and more enterprises have begun to increase their efforts in scientific and technological innovation.
In terms of prefabricated dishes, it is extending from the B-end market to the C-end market. In order to meet consumers' requirements for a higher degree of taste restoration of "New Year's dishes", the cooking of dishes has entered the "laboratory" mode of "intensive cultivation" to retain the original taste of the products. On the other hand, more and more automated and intelligent equipment have been introduced into production lines, and the production and marketing chain of Chinese New Year dishes has become increasingly digitized to improve the degree of standardization. In this context, industry competition has gradually evolved into a "hard technology" competition. While increasing independent research and development, prefabricated food enterprises also actively cooperate with equipment manufacturers and professional scientific research institutes, forming a normalized cross-border cooperation pattern. In addition, the industry has begun to call for alliances to work together to address the common key points of the industry.
The size of China's prefabricated food market is expected to exceed 100 million yuan. In order to meet the huge market demand, improving production efficiency and promoting the development of production standardization are the inevitable requirements of prefabricated food enterprises. Prefabricated food companies are striving to promote digital transformation, digitizing the entire process from production to sales. For enterprises in the whole industry chain like Qiangjing Agriculture, the transformation begins with the breeding link. Their self-developed automatic feeder can achieve all-round throwing and uniform feeding, reduce manual operation and improve efficiency; They also developed the industry's first automatic sorter, which has been widely promoted among their peers. This shows that prefabricated food enterprises are transforming into "all-rounders" in the process of focusing on dish production to taking into account equipment research and development.
In the production process, Qiangjing Agriculture cooperated with machinery and equipment manufacturers to develop slicers, open-back machines, tunnel fish grillers and other equipment according to the needs of the production process, and the efficiency and accuracy have reached In addition, the company has also introduced a system to realize the monitoring and automatic distribution of the whole process of dispatching, production and warehousing, and the production process is visualized and automatically corrected. The data shows that after the system was launched, the company's response speed to receive orders has been effectively improved, the production efficiency has been improved, and the traceability time of the whole chain has been shortened from the previous hours to hours.
There is a high degree of personalization of aquatic food orders, which has a definite impact on the delivery rate. Ding Shenglin said that after the application of the warehouse management system, the loading efficiency of the enterprise has been more than doubled, reaching tons per hour, and the products can be shipped faster and delivered to customers. A similar situation has also been verified in Guangzhou Shanghao Food***. The benefits of digitalization are already starting to take effect. According to Lei Ying, the general manager of the company, in the past, the weight of ingredients needed to be manually weighed and sealed, and it could only be packed in boxes at most. After the multi-bucket scale is launched, employees only need to set the machine parameters, and then the weighing and packaging work is handed over to the machine to complete, and the dispensing volume per minute is increased to the box, and the error rate is lower than that of manual work. He believes that automation equipment can not only improve efficiency, but more importantly, reduce the risk of human factors, improve the level of standardization, and improve the flavor and taste of products by speeding up the entry of products into cold storage to lock freshness.
While the focus on digitalization is being pursued, support at the policy level is also increasing. It is reported that Guangzhou Shanghao Vegetable Factory has invested about 10,000 yuan in equipment upgrades and digital management system online during the year. Among them, the Nansha Agriculture and Rural Bureau provided it with an equipment subsidy of about 10,000 yuan. As more and more New Year's dishes enter the C-end market, the application of digitalization is also expanding to the marketing link. Businesses are increasingly turning to internet platforms to expand their sales channels and collect and analyze consumer data extensively to develop precise marketing strategies. For example, Shang Hao Cai launched the "pork belly chicken pot" last year.