BTG Homeinn Hotel Group's mascot for the Year of the Dragon also made a surprise appearance recently.
With the arrival of the Lunar Year of the Dragon, the whole country is filled with a joyful and peaceful New Year atmosphere. Recently, the "10,000 Dragons Art Exhibition", jointly launched by BTG Homeinn Hotel Group as the co-sponsor and the organizer Wang Xiaohui Art Museum, was grandly opened in Shanghai. The art exhibition was led by the famous international artist Wang Xiaohui, and gathered a number of domestic and foreign celebrities to perform the art of dragon.
Since ancient times, the dragon has symbolized auspicious meanings such as beauty, prosperity, take-off, and self-improvement, and is the most important cultural totem of the Chinese nation. The works in the exhibition trace back to the origin of pre-Qin dragon culture, based on the trend of contemporary art creation, and empowered by new technologies such as artificial intelligence, the audience can achieve immersive interaction with the tens of thousands of dragons in the museum.
In the museum, the audience can not only see the treasure of Mingzhitang, the largest ancient brick exhibition hall in China, the first dragon in the world of bricks in the Eastern Jin Dynasty. You can also see dragons in various forms created by artists from all over the country with the help of AI technology. BTG Homeinn Hotel Group's mascot for the Year of the Dragon also made a surprise appearance recently.
In this Spring Festival of the Year of the Dragon, BTG Homeinn Hotel Group joined hands with Wang Xiaohui Art Museum to bring a prosperous New Year celebration to guests across the country. From now until February 24 (Lantern Festival), the wonderful works in the "10,000 Dragons Art Exhibition" of Wang Xiaohui Art Museum will be launched in thousands of BTG Homeinns hotels across the country. Whether guests walk into the lobby or step into the guest room, they will be surrounded by the peaceful and festive atmosphere created by Wanlong Art, so that guests can feel the prosperous Spring Festival atmosphere of the Year of the Dragon in addition to the high-quality accommodation experience.
As a symbol of traditional Chinese culture, the dragon has a special place in the hearts of the Chinese nation, representing the auspicious meaning and the indomitable national spirit.
BTG Homeinn Hotel Group, as a leading enterprise in the hospitality and accommodation industry, and Homeinns Hotel, as an outstanding representative of the national hotel brand, jointly launched the "10,000 Dragon Art Exhibition" with Wang Xiaohui Art Museum, aiming to further promote the spread of national culture and contribute to the continuous enhancement of national and cultural self-confidence through creative forms. With the cooperation between the two parties, Wanlong art has taken off into the guest rooms of BTG Homeinn Hotel and entered the life of the national hostel, so that more people can understand the dragon culture of the Chinese nation and feel the creative charm of cutting-edge art.
As an important part of the people's livelihood economy and an important carrier of a better life, the hospitality and accommodation industry ushered in an explosion in the business travel market and leisure tourism market last year.
The Spring Festival of the Year of the Dragon is approaching, and there are more and more groups of "tourism for the New Year", and the consumption trend of "cross-border between the north and the south" is becoming more and more obvious. In order to continue the positive trend of the year-round tourism market, BTG Homeinn Hotel Group recently launched the "Year of the Dragon, Good Luck" New Year-themed activity, which attracted more than 100,000 people's attention through the interaction of the "Travel Research Institute" New Year strategy strategy, the Year of the Dragon wishing wallpaper, WeChat red envelope cover redemption and hotel rental booking.
In order to do a good job in the service guarantee of national travel during the Spring Festival, BTG Homeinns hotels have completed a comprehensive inspection of hotel safety equipment and facilities one month before the Spring Festival, and have carried out special strengthening of hotel reception. Emphasis is placed on guest service experience, safety management, and hygiene during the Spring Festival to ensure that guests are provided with a high-quality accommodation environment and a warm and peaceful holiday atmosphere.
In addition, the hotel also arranges the New Year check-in scene at the front desk and the public area, and some hotels will also prepare interactive Spring Festival activities such as hand-making red envelopes, dumplings, cutting blessing characters, and game ranking in the public area of the hotel, so as to enhance the joyful atmosphere of the Spring Festival with strong and enthusiastic New Year activities.
As one of the world's top 10 leading hotel groups, BTG Homeinns has more than 20 brand series and nearly 40 products with accommodation as the core.
Up to now, BTG Homeinns operates more than 6,000 hotels in more than 800 cities in China, covering a full range of hotel businesses such as luxury high-end, mid-to-high-end, business travel, leisure and vacation, social entertainment, and alliance hotels. Among them, the nationally renowned national hotel brand "Home Inn" has more than 20 years of brand accumulation.
With the injection of NUO and Ahn Luh and the launch of the luxury and high-end hotel membership club - First Sharing Club BR**O, BTG Homeinns' hotel brand path in the high-end luxury field has been fully opened, and the group's overall international influence and recognition have been further enhanced.
In 2024, BTG Homeinns will continue to maintain the scale advantage of the group, increase investment in product research and development, membership operation, digital marketing, intelligent construction and systematic management, and work with industry partners to bring more high-quality accommodation services and product experience to hundreds of millions of people.