The quality, character, and taste of the brand of baked goods
Start|Du Dechun.
From product to brand, it is a process of creation + shaping. Quality is the foundation, character and taste are the internal force and internal drive.
A brand is structured by three parts: quality, character, and taste.
Quality is the guarantee of the brand, to support a quality brand, the need for quality products, excellent quality material carrier is a trustworthy product.
High-quality products are the basis for meeting customer needs, and product quality is the bottom line of enterprises.
Character is the extension of the meaning of the brand, the pursuit of social and customer value, the care for the society and humanity, and the culture of the enterprise.
Taste is the display of the image, is the deeper style and pursuit of the enterprise, the taste of the brand, will insist on doing something, quality as the guide, technology as the driving force, stronger and better their own products, to gain the trust of the society and customers.
What is food, what does it come from, and what profound meaning should it contain, what to eat and drink to rest assured? Thinking about it, I didn't realize that there were many insights.
The word "food" in food is composed of "people" and "good", the upper is from the people, the lower is from the good, which can be understood as a good person, a good person, in order to use the law, it is to talk about food, so that people can survive and continue, and grow up healthily, that is, the so-called make people good. Imagine, a corn and a wheat, from the farmland to the table, are all illuminated by the sun and the moon, and then absorb the essence of the land, and then through the hard work of the cultivators, and add the hard work of the laborers, it is made of the essence of heaven, earth and man.
As for the word "product", when put together with "food", it should not only refer to items, but also contain more far-reaching connotations, quality and taste.
Quality: Food is quality, just like people have character. There is a difference between good and bad people's character, and there are also good and bad food qualities. High-quality food (grains, beans, poultry eggs, milk, etc.) gives people the necessary nutrients, which can bring people a strong body, abundant spirit and strength. Inferior food is often hideous, despicable, and even stubborn, destroying people's health, plundering people's lives, profiteering, and polluting people's souls.
What determines the quality of food and its own composition? Advanced technology? The author thinks that it is not, the quality of food depends on the person who makes it, to be precise, it should depend on the quality of the person who makes it.
Quality mainly refers to the stereotyped science and technology internal information state, as the elements of the enterprise manpower, talents, products, services, etc., must be with the help of scientific and technological means, and constantly improve its inherent scientific and technological connotation, the necessary information disclosure, ready to accept the quality standard measurement and evaluation. Specifically, product quality refers to one or more inherent characteristics of a product in order to achieve customer satisfaction.
Quality refers to the high quality of food, including flavor, appearance and nutritional composition, and it can also be said that quality is the comprehensive characteristics of food, which directly determines the acceptability of food. When we choose and eat food, we use all our senses (such as seeing, touching, smelling, tasting, and even hearing) to evaluate the food. The quality of food is mainly determined by sensory observation in four aspects: color, aroma, taste and shape.
Technology is the guarantee of leading quality, and it is also the pursuit of many brand enterprises, and technology is related to the function and performance of products. Regardless of the industry, leading brand enterprises are all pursuing a technology leadership strategy.
Quality is the core soul of an enterprise! It is also the bottom line of enterprise development and survival!
Food quality is not a simple thing, such as the same bread, how to achieve stronger taste, better flavor, higher nutrition and appearance, more special taste, which involves many factors: personnel, quality, ideology, management, system, culture, technology, design, machinery and equipment, materials, process methods, standards, ingredients, formulas, processes, craftsmen, ingenuity, processes, user experience and other factors are closely related.
The standard is to implement the standard in the production process and supervise the implementation of the standard, so as to ensure the quality of products and services. Ideas, ingredients, recipes, technologies, process methods, processes, management, and systems are often in the implementation of quality standards.
Modern industrial production and engineering construction often involve dozens or even tens of thousands of enterprises, with collaboration points all over the world, and complex production combinations require machinery and equipment, food formula process technology, products, materials, technology and process methods to maintain unified standards. This necessitates the development and implementation of industry, technical and work standards such as ISO, SSOP, HACCP, 6S, IEC, GMP, IFS, CMM, .......
Du Dechun: Chief Engineer of Bakery Process Technology.