In China, small and medium-sized enterprises and individual industrial and commercial households are large and wide-ranging, which is an important foundation for stabilizing the economy, the main support for stabilizing employment, supporting the livelihood of countless families, and related to the livelihood of hundreds of millions of people. However, micro, small and medium-sized enterprises are weak and have a relatively poor ability to resist risks, which is a weak link in market players. Especially under the downward pressure of the economy, small and medium-sized enterprises are often the most affected, and the shortcomings of their natural weak position are exposed.
In a convention and exhibition center in Nanjing, a three-day investment promotion practical class is underway. On the display board at the door, one after another investment achievements were recorded - helping an agricultural customer to attract nearly 10 million yuan, helping a home chain enterprise to attract tens of millions of yuan, helping a hotel chain enterprise to sign 39 investment agreements on the spot, with a total amount of hundreds of millions of yuan, and helping an entity enterprise to sign 1,006 franchise stores ......in a single venueThese enterprises are distributed in all walks of life, and these million-level, ten-million-level, and hundreds of millions of investment results are all completed by Dashang Road to help customer enterprises.
The brand operation of Dashang Road began in 2019, focusing on promoting the growth of enterprise investment and industrial investment, and is a five-in-one investment industry service platform integrating education, talent, technology, capital and industry. Since its establishment, the way of business has been in-depth research on the business model system of century-old enterprises and new era unicorns at home and abroad, and the professional service team is from all over the country to attract senior experts in related professional fields, deeply cultivated in the industry for more than ten years, with both practical experience and professional theory.
So far, the total number of trainees has exceeded 35,000, nearly 1,000 customers have been served in depth, and the cumulative number of successful investment promotion achievements of customer enterprises has exceeded 10 billion yuan, creating a ceiling for single investment promotion achievements in the industry.
Thanks to the painstaking research and continuous upgrading in the field of investment promotion, as well as years of professional precipitation, as a well-known investment expert, China Association of Small and Medium-sized Enterprises Industry Investment Mentor, Chief Investment Expert of the Industry Investment Promotion Professional Committee, Wang Xin, co-founder of Dashang Road Merchants Industry Group, is known as a down-to-earth "enterprise doctor", "taking the pulse and prescribing" for enterprise investment, and she is also the corporate soul of Dashang Road.
Investment promotion is the foundation of enterprises to open up the market, and it is the last mile for enterprises to realize. On the way to accompany the enterprise to run the last kilometer, Wang Xin and everyone in the Dashang Iron Army are constantly making efforts to give the enterprise what help and supplies.
Nowadays, the problems faced by many customers are very clear, if they want to maintain a virtuous cycle, want to break through the bottleneck period, want to expand new channels, obtain continuous and stable cash flow, etc., the most direct solution to the pain point is to finance business, attract investment, and maintain business. Wang Xin said, "In the huge customer base of the way of big business, there is commonality, what they need is not one course after another, but to let enterprises get an executable, landable, and realizable investment channel, and go straight to the result, which is what we want to do." ”
For enterprises, services that do not bring actual investment promotion effects to enterprises are empty talk. In the investment promotion service concept of the way of big business, the service project of the investment promotion service organization is not to hold a "investment promotion conference", but to act as the "chief channel officer" of the enterprise, from training, consulting to the implementation of the whole link of investment promotion services, so that it can be regarded as truly empowering the enterprise to attract investment. Wang Xin is meticulous in the design of the top-level model of enterprise financing, the planning of the financing plan, the transaction drill, the combing of the investment plan, the design of the membership plan, the construction of the cultural system, and the building ......of the investment promotion armyThe success of the way of big business is the result of hitting the pain points of the situation and taking the initiative to innovate, meet changes, update thinking, and upgrade cognition.
In 2019, the "1218 Global Investment Promotion Festival" was initiated and initiated by Dashang Zhidao, which is positioned as the flagship event of the investment industry, committed to building a supply and demand docking platform for resource links and exchanges and cooperation, and is committed to promoting the grand blueprint of "China Recruiting and Recruiting Global" between Chinese enterprises and world enterprises.
Nowadays, the types of customers of Dashang Road have been expanded at a deeper level, and enterprises from all walks of life have chosen to join hands with Dashang and benefit from customized and precise services. Among the customers of Dashang Road and the customers who have been counseled by Wang Xin's team, there are both big brands and small and medium-sized enterprises. Whether it is the simplicity of the road or the development of innovation, it is the need of the times, the needs of customers, the way of big business, and the heart of altruism has never shifted. Wang Xin said: "Cultivate the heart of altruism and practice the way of great business." It is our original intention and entrepreneurial spirit, and it is also the core purpose of our investment promotion industry platform. ”
The times have changed, and what has remained unchanged is spiritual inheritance. From inheriting a generation of big businessmen to carrying forward and practicing the entrepreneurial spirit of the new era, from detonating investment promotion to the "1218 Global Investment Promotion Festival", the way of big business conforms to the development trend of the times, responds to the national development strategy, and takes advantage of the momentum and forges ahead on the road of empowering enterprises to attract investment and growth and boosting the investment and upgrading of local industries.