In the business field, people often hear this wise saying: "Only by not forgetting the original intention can we go further".
In a small city in southern China, there is a company that interprets this sentence very thoroughly.
Founded 27 years ago, with an annual output value of 600 million, it is called the stupidest company in China.
It is not only extremely simple in management, but also adheres to the concept of winning with ingenuity, and has become the focus of research in the world's academic circles.
This company is Desheng Western-style Building, which perfectly integrates "stupidity" and "ingenuity" and has become a wonder in the industry.
The road of chasing the dream of a rural teenager has achieved the germ of ingenuity.
On the lands of southern China, Nie Shengzhe lived an ordinary rural family life in his early childhood.
During the special period, the young Nie Shengzhe lost his father's love early, and although his father was a water conservancy expert, he suffered from **.
However, he cultivated a respect and love for labor in this rural land.
Nie Shengzhe has had the privilege of studying overseas and has traveled to many countries.
He has traveled to more than 40 countries and studied the business models of well-known local companies.
In his research, he found that countries such as Germany and Japan have pushed craftsmanship to the extreme, creating impeccable product quality.
Enterprises in these countries focused on the spirit of craftsmanship, but in China at that time, this spirit was obviously not taken seriously enough.
After returning to China, Nie Shengzhe accumulated a wealth of experience and funds, but found that many companies did not hesitate to break the rules to achieve their goals for the sake of fame and fortune.
He is skeptical about this, believing that businesses should not be founded for just a small profit. Later, by chance, he founded Desheng Western-style Building.
Nie Shengzhe integrates overseas management concepts and ingenuity into the corporate culture, making Desheng Mansion a stage for him to chase his dreams.
What they see is not only the labor force, but also a blank slate, and as long as they receive professional training, migrant workers have the potential to become excellent employees.
Desheng Mansion is committed to this concept, and has invested a lot of time in training to cultivate a professionally trained and high-quality team.
Therefore, ingenuity is not only the ultimate pursuit of craftsmanship, but also the trust in the potential of employees, which is the attitude of Nie Shengzhe.
Desheng Mansion adopts this management philosophy, which makes it unique in the industry, and makes an ordinary employee handbook into a "bible" in the industry, occupying a unique position in the market.
The wood (steel) structure residence of Desheng Western-style Building is the leader in quality involution.
Desheng Western-style Building not only produces wood (steel) structure residences, but also is the king of quality involution. This company is known all over the world for its excellent quality.
Nie Shengzhe knows that he believes that it is more important to achieve the ultimate in craftsmanship than to chase technological innovation.
The company pays attention to excellence, and regards every production link as an artistic meticulous workmanship to ensure the safety and stability of products.
While sorting out the lessons learned, Nie Shengzhe personally led the technical backbone to conduct actual testing, thus forming a unique production and construction guidelines.
This is not only the pursuit of technical excellence, but more importantly, the practice of ingenuity.
The company guarantees that the quality of its products will last for 70 years and will be able to be used for 100 years, which is very rare among similar enterprises in Western countries.
The company's more than 80-page operating rules detail every detail, from the distance of the nails to the shape of the screws.
When laying floors, make sure they are clean and dust-free; When painting, it should be applied during the day to avoid problems of color difference and unevenness.
What's even more amazing is that in order to ensure the quality of construction, the company has arranged for site supervisors to conduct 24-hour uninterrupted spot checks, and once problems are found, they must be rectified immediately.
Desheng Mansion has become the king of quality involution, not only because of the strict requirements for details and high standards to improve the quality of products.
Desheng Mansion not only has strict requirements in product technology, but also pursues excellence in after-sales service.
The company has set up material bases in Shanghai, Beijing and other places to ensure that it can respond to after-sales service needs in a timely and rapid manner, and promise customers to complete the repair work on the same day.
Desheng Mansion stands out in the fierce market competition, because the requirements of products and services lead to involution.
The ultimate pursuit of ingenuity is not only the embodiment of quality involution, but also the commitment to be responsible for customers.
The management of Desheng Mansion is characterized by a pure and simple employment relationship, leading the trend of "Buddhism".
Desheng Mansion is a unique "Buddhist" enterprise in China's management circles.
The company chose to make products with peace of mind and maintain a simple and efficient employment relationship, rather than blindly expanding.
This concept is very unique in the field of management and subverts traditional concepts.
Despite the small size of the company's sales team, it is still able to handle an endless stream of orders.
This shows that a simple employment relationship does not hinder the growth of the company, on the contrary, it is more conducive to the company to focus on the quality of the product.
Desheng Mansion has put a lot of effort into employee welfare.
Employees can enjoy healthy and nutritious meals in the free canteen, and medical insurance provides employees with more convenient medical services through green channel agreements signed with well-known hospitals.
What's even more amazing is that the company stipulates that there is a half-day rest period per week to prevent excessive overtime and protect the physical and mental health of employees.
Employees feel at ease in such a working environment, which is due to this simple and pure employment relationship.
It not only creates a unique corporate culture, but also maintains the stability of employees.
With its "Buddhist" management style, Desheng Mansion has created a new trend and become a leader in the industry through a simple and pure employment relationship.
Desheng Western-style building perfectly integrates ingenuity and simplicity, showing a unique corporate style.
Desheng Mansion is like a wonderful flower in the business sea, and its uniqueness lies in the combination of ingenuity and simple and pure management mode.
The company is focused on improving product quality and ensuring the well-being of its employees, rather than expanding blindly.
Under the guidance of ingenuity, Desheng Mansion has created a wood (steel) structure residence in an extremely exquisite way, and has formed a unique production and construction guidelines.
The company not only continues to make progress in technological innovation, but also is committed to the ultimate technology, and boldly promises that the product quality assurance reaches "70 years of warranty and 100 years of use".
At the management level, Desheng Mansion exudes a unique "Buddhist" atmosphere.
The company maintains a simple and pure employment relationship and does not pursue a complex management model.
The company's ability to consistently get orders proves that simple management can deliver exceptional results, regardless of the number of employees and the size of the sales team.
What is unique about Desheng Bungalow is that they have managed to keep staff turnover low.
In this era of speed and high performance, the company has begun to pay attention to the physical and mental health and well-being of its employees, and strives to create a relaxed and orderly working environment.
With ingenuity, simple and unique management, Desheng Mansion stands out on the commercial stage and becomes a unique existence that is not confined to tradition.
All in all. Desheng Western-style Building, the perfect integration of ingenuity and simplicity, has become a model for the development of Chinese enterprises.
In the complex world of business, the company has demonstrated its unwavering values and aspirations.
In the current era of outstanding performance, Desheng Mansion has opened up a bright road to higher quality development for Chinese enterprises with ingenuity and simple and pure management mode.