Nowadays, almost all car brands have their own annual party IP activities, such as NIO Day and SAIC Volkswagen IDDay, Guangqi Honda Manic Dream Festival, MINI Cooper Cup, Lynk & Co Co Customer Conference, Changan Automobile Fan Festival, Jietu Automobile Fan Culture Festival, ......(EventWang is a creative platform for advertising marketers).
Recently, the smart 25th anniversary global fan carnival held by the smart brand showed us that the car owner fan event can also be a "Super Bowl" in the automotive industry.
October 21 was held as the largest smart times in history"SMART 25th Anniversary Global Fan Carnival".(Smart Times 2023) was held at the Suzhou Olympic Sports Center Gymnasium, where more than 6,000 car owners from all over the world gathered to witness the moment of love for smart. It's a gala that brings together an all-star lineup of guests, an inspired Super Bowl. The first brand spokesperson of the smart pure electric era - HenryLiu Xianhua, hand in hand with popular artistsLi Yuchun, Liu Baixin, MikaHelp and bring infinite surprises to the majority of close friends (smart users and fans together).
Inspiration Carnival and explore the trendy and fun cross-border neighborhoodsExplore the Inspired District and capture diverse inspirations. In the Inspiration District, smart crosses bordersshakeshack，swatch，brabus、christopher raxxyand many other brands to create an inspirational carnival that is so fun that you can't walk, and immerse yourself in the trendy experience brought by smart.
Looking back on the 25th anniversary of smart love, we will count the milestone models with historical memories one by one.
Smart crossover Christopher Raxxy:Check in the pioneer collision block. When a car brand crosses over clothing brands, what will be the effect? One is to create an unlimited tomorrow in the field of pure electric vehicles, and the other is to break the ceiling of design in the field of clothing.
Inspiration Collection Store:Step into the co-creation platform of Wonderful Ideas. Explore Smart Idea Use inspiration, fun life concept, inspiration master graffiti co-creation, unlock the n+1 way of inspiration.
Chum Planet of the Apes:The movement of people and vehicles in one. Invite @echo to take you to sweat and say goodbye to bad moods and redefine your sports smart times.
Chum Travel Check-in Point:Hand in hand with fashion travel, travel with inspired yellow boxes! Here you can check in the Explore Spirit icon rhubarb box, appear on the cover of smart's Your Travel, create an urban oasis, and explore the world's inspiration moments together.
Inspired by makeup:Invited @viciousGirlMoney to unlock the smart inspired makeup together.
Smart Diner is open for a limited time:Cross-border shakeshack, create a limited-time pop-up store, and win burgers in the classic burger mini-game. Let you be happy and have a certificate of inspiration.
There is also a limited platinum version of the model co-branded by smart and the top luxury brand Hermessmart fortwo cabrioletShine at the event, with handmade leather upholstery, crowning the trendy style luxury.
A creative trunk bazaar for car ownersParade + graffiti interpretationExplain smart "trendy and fun co-creation".
The stall culture is a fine tradition of smart! Since the birth of the smart brand, the majority of smart car owners have been spontaneously organizing various "trunk" activities.
At the event site, in addition to the trendy and fun cross-border block, there is also a creative car owner market, coveringFitness, food, beautyand other fields to present a smarter lifestyle. Thousands of close friends of the brand came to each other to be inspired by each other, vividly interpreting the brand characteristics of smart's "trendy co-creation".
Inspired graffiti station, many classic personality smart modified cars, completely open your brain. It was painted as Van Gogh's "Starry Night", decorated with Ultraman, modified exhaust pipes, roof racks, and paddle boards.
And there isA traditional parade is a big sceneIt became a beautiful scenery in Suzhou that day, and the number "25" composed of 30 cars was used to celebrate smart's 25th birthday.
The car owner's party turned into a concert in seconds
Join hands with four stars to stage the "Inspiration Super Bowl".
This is a different kind of car owner gathering, not only did there be no impetuous speeches, in nearly two hours, the speeches of the leaders of car companies accounted for only a small part, one was the official announcement of Chinese singer-songwriter Henry Liu Xianhua as the first brand spokesperson of the smart pure electric era, and the other was the introduction of the 25th anniversary of the special launch of the smart elf 1 platinum version, the cumulative duration is less than 20 minutes, and the rest of the time is all given to close friends to interact and sing and dance performances.
The car owner's party turned into a concert in secondsThe live performances brought by Li Yuchun, Liu Xianhua, Liu Baixin, and Mika brought one climax after another to the event site, and in the rhythm of the sound and the cheers of the owner's fans, you will feel that you are in the concert scene of a superstar.
"One person, one band" all-round ghost talent Henry Liu Xianhua, as the first brand spokesperson of the smart pure electric era, it opened with a blockbuster. sang songs such as "How to Love" and "First Light", netizens said that "Liu Xianhua raised the level of commercial performance".
Pop singer Liu Baixin,MikaContinue to heat up, there are high-burning songs of "Looking Back on a Summer" and "Stupid Love" brought by Mika, and explore perseverance and love with close friends on the scene.
Li YuchunIn the finale, he sang three songs, "Pop", "Savage Growth", and "See You at the Next Intersection", creating pop with love and inspiration on the stage.
The new 1 Platinum Edition is now available
Create a smarter lifestyle
In the concert session, smart also released the Wizard 1 Platinum Edition, with a guide price of 23990,000 yuan.
It is reported that the smart Phantom 1 Platinum Edition continues the contrast design of the Phantom 1 concept car of particle white + corona gold, and also has an exclusive interstellar white interior theme, through the ingenious integration of multiple checkerboard matrix elements such as seats, multi-function steering wheels, and panoramic canopies, further enhancing the sense of luxury. Become the best new luxury product that conveys the aesthetics of the smart brand and the concept of tomorrow's technology.
Ms. Mingxia Zhang, Vice President of Sales, Marketing & After-Sales of smart Brand Global, said, "Smart is grateful for the past 25 years. Looking forward to the next 25 years, smart is looking forward to it. smart has always been a brand of inspiration, so that inspiration is always with you, and love goes both ways. Smart, which is fully open, will join hands with close friends who have infinite inspiration and love for life to create a tomorrow without limits. So,Don't think of smart as small, don't think of smart as simple, let every journey of your close friend be your own exclusive smart times, this is the real smart
This should be the largest offline event for car companies since 2023. At a time when other car companies are reducing their budgets for offline activities, why is smart willing to spend a lot of money to build smart times?
In fact, Ms. Zhang Mingxia, vice president of sales, marketing and after-sales of smart brand global company, gave the answer on the spot"It's true that a lot of input has been put into this event, but we've done a lot of subtraction on other events. ”
What is Smart Times? The annual party of smart car owners can be traced back to Europe in 2000, with the ice and snow scene party in Guangzhou in 2015 and the 1,600 smart city parade in Hamburg, Germany in 2016. All of them are the past achievements of Smart Times, the IP activities of smart brand car owners. After more than 20 years of development, Smart Times has become the world's largest and most influential car owner gathering, and has captured more than one million fans around the world.
This time, smart is using the name of "inspiration" to create a one-of-a-kind Super Bowl for the rim! It also showed us that the real annual car owner fan event may be like this!