The Spring Festival Gala is not only a party, but also a large-scale live broadcast of clothing. Since the first Spring Festival Gala in 1983, it has this gene. That year, the 5 Hong Kong dollar red shirt worn by Liu Xiaoqing became the first hit of the Spring Festival Gala, and it also won the reputation of "Xiaoqing shirt".
took stock of the popular fashion styles of the Spring Festival Gala, and found that many of the out-of-the-circle outfits of the Spring Festival Gala in history appeared with the sketches.
The outfits inside, especially the styles of Zhao Lirong, Song Dandan and Cai Ming, the three topic queens, are fashionable and even avant-garde in addition to fitting the roles. And the changes in their styles have also connected the most real women's fashion history in domestic entertainment for decades.
National grandmother" Zhao Lirong appeared on the Spring Festival Gala for the first time, taking the people-friendly route. In 1988, 60-year-old Zhao Lirong partnered with "Jigong" You Benchang in a sketch "Emergency", satirizing the problem of doting in intergenerational education. Zhao Lirong was wearing a navy blue top, a brown vest, and black cloth shoes, so simple that she could play a game of entertainment for the elderly on the street.
Although the subject matter is the most common parental short, Zhao Lirong perfectly intersperses the complaints about the trend of the time. Seeing You Benchang's colorful printed vest, she opened the microphone passionately: "Nowadays, people wear everything, good clothes are worn out, patched all over the body, and they call it trendy." The audience burst into laughter. Although the burden is exaggerated, the young people at that time were really good. This generation that has caught up with the spring breeze of reform and opening up, especially young people, sees that everything is new. Breakdancing, bell bottoms, and bat shirts are the most fashionable "three-piece suits". And the "rubbing old" clothes in Zhao Lirong's mouth are likely to be washed and worn-out jeans, the older the better. The following year, 29-year-old Song Dandan also appeared on the Spring Festival Gala and vividly starred as an older young woman who participated in a blind date: "My name is Wei Shufen, 29 years old, and I am still unmarried." "Although he is not fashionably dressed, the big red cotton jacket with a green scarf is alive and well, but he is also shrewd in his coquettishness, which is pleasing.
Time came to the 1990s, and the outfits in the Spring Festival Gala sketches began to appear as highlights.
In 1995, Zhao Lirong, who has appeared on the Spring Festival Gala many times, contributed the most fashionable outfit in the history of the Spring Festival Gala in the sketch "So Packaged".
In the sketch, as a master of drama criticism, she was packaged as the artist "Mary Christie", and she had to take off her cheongsam and horse coat and put on the latest fashionable costumes. There was a red sequined V-neck dress and a black velvet sleeveless dress, which caused the old people to be frightened and quickly refused: "It's not wrapped, it's all exposed." ”
Mary Kis finally chose a black heavy industry rivet tassel sequin vest, with her white shirt, black wide-leg pants, put on a headset, rap and sing, she became the "first female rapper in China" in the mouth of the melon-eating masses. This outfit can be perfectly copied to any rapper in today's internal entertainment.
The sophistication of such a package is also reflected in other people.
Gong Hanlin, who is his partner, wears a pigtail, wears the most fashionable gray shoulder pad suit, and wears a flower scarf, which is a little riotous in literature and art. Even the secretary who appeared on the stage was a blue padded shoulder suit and skirt suit. The backing dancers are also all silver vests, black leather shorts, and high-top Martin boots, which can be described as damp and humid. The core of the sketch is also trendy. Gong Hanlin wanted to use the form of rap to package Pingju as pop culture and promote it to the outside world, but the old Pingju didn't understand it and quit. Many people say that Gong Hanlin is a profiteer under the guise of culture, but now he is an innovator with a foresight. The conflict between the old and the new manifests itself everywhere in life. In the 90s, the mainland's garment manufacturing industry took off, and its output and exports jumped to the first place in the world, snatching the golden signboard that Hong Kong once occupied.
In the 90s, young people dressed in colorful designs, and also borrowed from the most popular Hong Kong style, bat shirts, padded shoulder suits, and sundresses became the most important items, and sequins, rivets, and tassels also became the standard for spiritual guys. Young people who have put down their tunics and monotonous colors are increasingly embracing what Zhao Lirong calls "trendy".
The avant-garde of the 90s was not only reflected in fashion. In 1996, Cai Ming, a regular guest of the Spring Festival Gala, starred in the sketch "Robot Funny Stories", playing a mechanical queen.
In terms of styling, a silver-gray tights with a fluorescent aqua blue short top, plus an antenna, really creates a full sense of the future. The most fashionable is also the air bangs, which appeared earlier than the Korean Wave. It's not just styling that's edgy. In the sketch, Guo Da, who came back from buying a robot, did not hide it, and bluntly said that he couldn't find a perfect woman's bachelor's heart: "The current woman is really angry, I just buy it a robot." She will do whatever you ask her to do. In his mind, this robot casts the perfect female image he needs. Mechahime is not a vegetarian either. Slapping men in the face with all kinds of exaggerated performances, where is there any perfect woman in the world, it is all a man's fantasy, and in the end, he directly said: "You human beings are so hypocritical." ”
Cai Ming's appearance in the Spring Festival Gala has always been remarkable.
In 1993, she began to play a foreign girl on stage. With curly blond hair, a vertical striped suit with a long white skirt, and a goose yellow bow on his head, he is indeed foreign.
And the year before the appearance of "Robot Funny Stories", Cai Ming's sketches in the Spring Festival Gala were just as good-looking. In "Father", she wears a pink princess dress, lace and a mermaid fluorescent shawl are very gorgeous and dreamy.
Cai Ming has become a representative of fashionable women in domestic entertainment.
The 90s was one of the fastest changing periods of fashion trends in the mainland, with the development of domestic products, foreign goods entering the market, and luxury brands also coming to make money, and the brand consciousness began to take root in people's hearts. The enhancement of women's fashion consumption power is largely due to the improvement of their own economic discourse. By 1990, the labour force participation rate of urban working-age women had reached 85 percent, according to census data25%, the slogan became a reality. After the turn of the millennium, the world of flowers became more chaotic. The year before, Cai Ming brought the army green coat to fire in the sketch "Gift".
In the 2008 sketch "Dream Home", he appeared in a pink and delicate professional suit.
On the eve of the Olympics, this skit satirizing the chaos of real estate is quite a crime against the wind.
Cai Ming plays a real estate salesman in it, with a professional suit, high heels, black-framed glasses and neat short hair, dressed up quite professionally, but when he asks about things, he doesn't know anything, he only knows "why". A tenant who had a leak in his home after buying a house came to ask for a solution, and met a new customer who was rushing to buy a house, Cai Ming was busy playing leather ball and selling at the same time. After a few rounds of gags, the new customer wanted to buy four suites with a wave of his hand, which made Cai Ming very happy. As a result, in a blink of an eye, the other party said that he was a professional anti-counterfeiter, and shouted "see you in court" to Cai Ming and the real estate company. Cai Ming was stunned and blurted out: "Why? This question is also the voice of the public. "Dream Home" has caused heated discussions, saying that it is a wake-up call for the property market.
The Spring Festival Gala sketches have always been a blessed land for goods. Even Song Dandan and Zhao Benshan, these two people who don't sound like they have a dime to do with the fashion industry, have contributed to the outfits that are still being archaeological by netizens in the master sketches. "My name is Bai Yun, and your name is Black Earth. In the "White Cloud Black Soil" series of sketches, Song Dandan played a vain and cultured rural aunt Baiyun, and Zhao Benshan was an honest black soil. In the sketch "Yesterday, Today, Tomorrow", Aunt Baiyun wore a Northeast red cotton jacket inside and a taro purple vest outside.
Unexpectedly, such an ordinary outfit was "borrowed" by lululemon, the favorite of the middle class, last year.
Probably to welcome the Chinese New Year, lululemon made a look like Baiyun, and also asked the male model to pose as an old model.
This dream linkage has made many young people run to the store, or buy the same style online, and have arranged for themselves to wear the same style as Aunt Baiyun.
The most fashionable shape of white clouds also appeared in the post-millennium flower world. In the 2006 Spring Festival Gala sketch "Xiao Cui Says Things", Song Dandan still wore a Northeast red cotton jacket inside, but a yellow-green mink was put on the outside, which was very magnificent. Coupled with purple wide-leg pants and black boots, this body, it can only be said, is very Balenciaga.
In the sketch, Uncle Heitu poked the basket and shouted the truth: This wide mink was rented for 40 yuan a day. This is also in line with the fashionable fur craze in the mainland around the millennium, and the rich are proud to buy and wear mink. In the past two years, the outfits in the Spring Festival Gala sketches have also become popular for a short time with the light of the same style of stars. In 2022, the Lanvin blue velvet coat worn by Zhang Xiaofei in the sketch "Joy and Happiness", when it was marked with "Zhang Xiaofei's same style", the brand was not online for *** seconds, and related entries rushed to the **hot search, and offline stores were also out of stock. At the same time, it also gave Lanvin, a luxury brand that was almost forgotten by the public, a wave of popularity, which can be called killing three birds with one stone.
Last year, the hottest items of the Spring Festival Gala were Qin Lan's same green cardigan sweater and Yang Zi's same burgundy coat in the sketch, which won the favor of e-commerce for rapid version shipment.
The clothes they choose are no longer limited to big brands, but also light luxury, niche designer brands, etc. More than exquisite, not enough fun. The image of women is also becoming more and more conservative and single, always tricky mother-in-law, unreasonable mother-in-law, and "female man" who hates to marry a woman or is not liked by men. Once, fashion was just the outer skin of the sketch, the picture was fancy and good-looking, what really made the sketch a classic was its inside, whether it was ironic or funny, it was all something to say, something real.