A few days ago, the "Northeast Designer Integration Store", which brought together the results of the 10th Harbin International Fashion Week, was launched in Red Square, Hongbo West City, Nangang District, Harbin City.
The 2024 Harbin International Fashion Week has become popular and has attracted the attention and heated discussions of a large number of citizens and domestic and foreign tourists. The majority of netizens enthusiastically left messages, suggesting that Harbin build a local cold clothing brand. In order to actively respond to the suggestions of netizens, the Heilongjiang Clothing, Shoes and Hats Industry Association quickly transformed the industrial resources gathered by Harbin International Fashion Week into project landing, and launched the operation of the "Northeast Designer Integration Store" in Red Square in Hongbo Xicheng as soon as possible. Currently, the store's products include the 2013 Harbin International Fashion Week design "HAH! The brand, the Trickcoo brand that participated in the opening ceremony of the 2024 Harbin International Fashion Week, and the "HAH! The brand's co-branded model, 1TFT trendy brand and "HAH! "Co-branded models of the brand, etc.
In order to highlight Harbin's strong fashion culture and the ability to respond quickly and seize opportunities, in the next step, the Provincial Garment, Shoes and Hats Industry Association will give full play to the influence and radiation of Harbin International Fashion Week, increase investment attraction, and accelerate the production and manufacturing of clothing. Gather more international designers to participate in brand design, and cooperate with Beijing Institute of Fashion Technology to drive the high-quality development of the apparel industry with creative design, new technology and new materials, and AI artificial intelligence. At the same time, relying on the opening of China's textile and garment industry to the north to develop the headquarters, attract well-known domestic and foreign garment enterprises to register sub-brands in the headquarters, form a brand cluster effect of the garment industry, anchor the international market, create a "China Harbin" public brand identity, and help the Harbin brand to the world.