The number of live broadcasts exceeded 1,000, ranking first in the national ** weekly list of goods, and the total GMV of the Luxi River special live broadcast reached 255W+! Today, let's introduce a real case of ours, Luxi River's XR virtual live broadcast, which may sound lofty, but our merchants are very emotional and very simple to use!
The special live broadcast of Luxi River's New Year's goods, that is, mainly using XR, look at this scene, is it very lively and spectacular, the street scene of New Year's goods is built by us virtually, the sky is full of red envelope rain, and the New Year's dragon with Luxi River's IP character "Little Shopkeeper" continues to take off and hover, the live broadcast room is full of New Year's flavor, and the number of people is also rubbing**!
You can look at this picture, the most intuitive performance is that the number of people and the number of clicks on the products in the entire live broadcast room have increased by 209%, and the ** rate of the live broadcast room directly increased by 2356%！Directly brought his own national ** goods to the first place in the weekly list!
The virtual live broadcast of Luxi River's New Year's goods is byDining Zan's Shake XR technologyProvided rear end supportsBeijing Jiufifteen teamUndertake the planning of the whole event as wellJingle Interactive TeamThe overall design and construction of the picture is given.
With the cooperation of the three teams for two weeks, after the early stage of scene conception, visual reference, to the construction of scene buildings and the modeling of IP images, to image animation, scene lens control, lighting debugging, on-site testing, etc., finally presented such a wonderful live broadcast experience to users, and won the recognition and support of users.
In this era of live broadcasting, many brands have fallen into the "strange circle" of live broadcasting. Obviously, the frequency of live broadcasts has been encrypted, personnel investment has been increased, and the cost of drainage has been increased, but it still cannot improve the conversion rate ......In order to solve this "strange circle", the virtual live broadcast of Douyin XR came into being.
Shake XR virtual live broadcast uses 5G+ real-time rendering technology to shoot in a green screen environment, real-time keying and compositing, no need for professional equipment and team to debug, just log in to the system, connect the camera and start broadcasting.
In the 3D virtual scene, the Shake XR virtual live broadcast can be arbitrarily adjusted for multi-camera, multi-angle live broadcast, real light and shadow simulation, film-level picture effects, free push, pull and pan, one-click real-time camera movement, virtual and real interactive special effects, and support for streaming on all platforms!
Enrich the user experience.
The scene and screen display in the live broadcast room are the key factors that affect the user's first impression of the live broadcast. Through real light and shadow simulation, real-time virtual synthesis and other functions, the virtual background and the product scene can be integrated, creating an immersive and highly interactive audio-visual feast. Through the presentation of well-designed scenes and details, it can subtly affect the audience's subconscious and leave a deep impression.
Improve conversion efficiency.
With the help of its own technical advantages, the "high-quality" scenes presented by Doutou XR virtual live broadcast not only greatly enhance the visual expression, but also attract the attention of users and effectively improve their stay time in the live broadcast room. In this way, brands can better showcase their products and services, allowing customers to understand themselves deeply and at the same time, generate interest and goodwill for the brand, thereby increasing conversion rates and achieving new growth in the brand.
Enhance your brand image.
The live broadcast of Luxi River's New Year's goods is customized for the virtual scene, with the back-end support provided by the Doutou XR technology of Dianzan, the entire event planned by the Beijing Jiufi Fifteen team, and the overall design and construction of the picture given by the Dingdong Interactive team. Brand merchants can capture the attention of customers with their own iconic brand elements and innovative visual experience, form visual memory points, so as to enhance the audience's awareness of the brand, establish the credibility of the brand, and create a high-end and professional brand image.
At present, Doutou XR virtual live broadcast is suitable for a variety of scenarios, including live broadcasting, entertainment performances, knowledge sharing, company annual meetings, brand conferences, virtual production, short production, etc., and has won praise from users for its high-quality content and wonderful interaction!