There are less than 10 days to usher in the Spring Festival, and the war of the "New Year's Festival" has already spread from the e-commerce platform to the local life platform. You must know that this year's Spring Festival will usher in the "8+1" super long holiday, and the popularity of offline consumption can be imagined, which also makes local life vaguely become a battlefield that attracts more attention than e-commerce!
Due to the O2O nature of local life, online and offline traffic can achieve synergy and complementarity, thus creating a huge market with a scale of tens of trillions. It is also for this reason that long holidays like the Spring Festival, which have released a large amount of offline consumer demand, have become a "must fight" for various platforms!
Douyin: On January 25, Douyin officially launched the "New Year Eat, Drink and Play Festival", in response to the different offline consumption needs of users before and after the Spring Festival, Douyin set up 14 different category days, and the "New Year Eat, Drink and Play Festival" activity lasted from January 25 to February 17.
MeituanThe activities cover more than 200 categories such as takeaway, food, fresh retail, hotels and homestays, beauty life services, etc., covering 2,800 counties, districts and cities across the country, from January 18 to February 17.
HungryIt is also on January 18 to kick off the New Year's Festival. Preferential benefits such as "1 point purchase", "5% off coupons" and "single product" cover all categories of merchants such as catering, department stores, supermarkets, wine, and fresh food.
According to a report by iResearch, the size of China's local life service market in 2020 will be 195 trillion yuan, which is expected to grow to 35 by 20253 trillion yuan. In the face of the Spring Festival, the "fat" of local life, more and more giants are going down. And our merchants should take advantage of the increasingly hot local life market in 2024 to enter the market to consolidate the fundamentals, acquire customers through online traffic, and run out of acceleration!
1. The short ** matrix opens up brand awareness
Use the matrix model to build brand awareness, carry out a large batch of ** through the employee matrix and store matrix, and let the potential users around 3-5 kilometers brush up and down to you! Through the employee matrix management function of Xiaomotui, we can directly manage a large number of accounts, form an account matrix, and increase the amount of **. Employees can directly scan the background materials generated by Xiaomo Tui to automatically splice and synchronize to users, **intelligent release, and each **is original**.
For example, in our real case, the merchant used the matrix tool to bind 90 matrix accounts, which were managed by one employeeeachA total of 7138 articles were released in two months, and at the same time as the release, the merchant also mounted the POI address and link, and the total number reached 7013w+！The matrix tool not only creates a promotional matrix, but also allows merchants to get a continuous **!
aiAutomatic live broadcast blessing to achieve brand breakthrough
Doutou automatic live broadcast obtains traffic through multiple channels such as Douyin, Kuaishou, **hao, Meituan, etc., supports local life and e-commerce live broadcast, and small houses and small yellow cars can be mounted; There is no need to invite talents, no need to train anchors by yourself, the low-threshold operation is simple, and the real live broadcast picture can be presented in the merchant store scene, anytime, anywhere, unlimited scenes, and normalized live broadcast; At the same time, the Douyin backstage supports real-time viewing of live broadcast data, including the amount of transaction orders, the number of real-time users, the cumulative number of people, the number of new fans, and the amount of thousands of transactions. The delivery data is clear at a glance, helping merchants optimize the live broadcast plan more intuitively and improve the order rate! Under the normalized live broadcast, reduce operating costs, increase continuous traffic, and bring high ** and high growth to merchants!
Zhou Hongyi said in a recent live broadcast that entrepreneurs have to become Internet celebrities, because people's brains have been short** and live broadcast formatting! And this era is the era of Internet celebrities, he also cited the examples of Yu Minhong and Dong Yuhui, a company either has an owner who is an Internet celebrity, or cultivates several Internet celebrities, otherwise no one will know if the company does not have Internet celebrity products! As more and more companies squeeze into this track, the market competition will become more and more fierce.
For all merchants, preparing in advance and entering the game as soon as possible may be the best choice!