2023 is a bumper year for navel oranges in southern Gansu, but recently it has been sad for some fruit farmers. Due to the frost at the end of December last year, many buyers took the opportunity to reduce prices, and local fruit farmers faced the dilemma of "reducing harvest in a bumper year". "Never before have we had such a difficult time as this year," they said.
Fortunately for some local fruit farmers, Hangzhou enterprise Nongfu Spring has increased the purchase volume, and the ** price is higher than **, and the purchase volume has exceeded 1 for the first time600 million kilograms, a record high. As early as September last year, Nongfu Spring predicted that there would be unsalable navel oranges in Gannan and made preparations to expand the scope of cooperation in advance. Nongfu Spring, which originally planned to end the acquisition in early January, has started a new round of contract signing, and after several rounds of inspection, the orchards that intend to cooperate with will continue to be purchased in accordance with the standards. Nongfu Spring's practice has curbed the malicious bargaining behavior of the market to a certain extent, stabilized the navel oranges in southern Gannan and ensured the interests of cooperative fruit farmers.
It is understood that for more than ten years, Nongfu Spring has been helping Gannan stabilize navel oranges in this way and ensure the income of cooperative fruit farmers. It has been praised by the local government as "the vane of the market" and "has a good role in supporting and supporting the industry".
The frost superimposed on the price reduction, and the navel orange farmers in southern Gannan suffered from "increasing production but not increasing income".
There are still 60,000 catties of fruits that have not been sold, and I plan to pull them to the fruit market in Guangdong to sell them slowly! In the past two days, Tang Peikun has been worrying about the sales of his family's oranges.
Tang Peikun is a fruit farmer in Anyuan County, Gannan, Jiangxi Province, since her grandfather's generation began to grow navel oranges, the family has more than 1,000 fruit trees, an annual output of 50,000 kilograms of navel oranges, an annual income of more than 200,000 yuan, she calls herself "three generations of oranges".
In Gannan, Jiangxi, almost every household grows navel oranges. According to the data of the Gannan Fruit Industry Bureau, Gannan produces billions of kilograms of navel oranges every year, which are sold all over the country. On December 18, the local temperature fell off a cliff below freezing, and the fruit farmers were "dumbfounded": the skin of the oranges was not good-looking, and it was not conducive to storage, and the fruit sellers took the opportunity to reduce the price.
Tang Peikun told the reporter what she had learned: At the beginning, the pre-price was two yuan seven and one catty, and then it was reduced to two yuan two, then to one piece of eight, and then to one piece of two. "There is news on the Internet that Gannan navel oranges have fallen below the purchase price of one yuan, and no one cares.
On the other hand, with the rise of live broadcast e-commerce, many "Internet celebrities" have entered the orchard to bring goods, but many Internet celebrities' routines are still selling at low prices, which has not helped fruit farmers solve the problem of increasing income.
Frost disasters are superimposed on live broadcasts, and fruit sellers continue to take the opportunity to reduce prices, and oranges** will fall to a record low in January 2024. Fruit farmers in southern Gannan are facing the dilemma of "reducing harvest in a bumper year". Fruit farmers like Tang Peikun who have the ability to sell are okay, the fruit will not rot in the ground, and many local small and medium-sized fruit farmers can only "stare dryly" when they see the fruit rotting in the ground.
To stabilize the market, Nongfu Spring purchased 1600 million kilograms of Gannan navel oranges.
Unlike Tang Peikun, in the face of changes in the market, fruit farmer Bao Hanrong is much calmer. Currently, he is 6750,000 kilograms of navel oranges have been sold to Nongfu Spring, and the purchase price is the first agreed two months ago, which has not been affected by the weakening of the market.
Bao Hanrong has more than 150 acres of orchards, more than 30,000 fruit trees, and an annual output of more than 670,000 kilograms of navel oranges. Seven years ago, Bao Hanrong became a cooperative farmer of Nongfu Spring, a company in Hangzhou, and he only needed to plant fruit trees according to the requirements under the technical guidance of Nongfu Spring to produce oranges that met the requirements, and he did not have to worry about sales.
It is understood that in 2007, Nongfu Spring settled in Ganzhou, Jiangxi, opened the citrus agriculture sector, successively established two citrus processing bases in southern Jiangxi, and established a new agricultural and commercial cooperation model with nearly 4,000 farmers every year, with a cooperative orchard area of more than 17 million acres.
Generally, fruit sellers will only come to the field in the picking season, but Nongfu Spring will come in early spring, bring fruit seedlings bud, fertilizer, etc., guide us to plant fruit trees, and will carry out several pesticide residues, sugar content and other index tests before picking, as long as it meets the requirements, it will be purchased at a ** contract higher than the market price, so that I can worry a lot, no matter the market rises and falls, my fruits are given to Nongfu Spring. Bao Hanrong said.
Fruit farmers are only in charge of planting, and Nongfu Spring is responsible for technical guidance and sales, and the advantages of this new agricultural-enterprise cooperation model are highlighted in the market fluctuations. In December last year, the purchase of navel oranges in the market was repeatedly depressed, but Nongfu Spring still purchased the contract at a contract price much higher than the market price, which stabilized the market, stabilized the market, and ensured the interests of fruit farmers.
The reporter also checked the acquisition of navel oranges in Gannan from 2015 to the present. Every year, Nongfu Spring's "whole garden purchase" is roughly above the average market price. Bao Hanrong introduced that now Ganzhou orange farmers and buyers have formed a habit of asking Nongfu Spring before setting prices every year.
Nongfu Spring's cooperation model has been praised by local farmers in Ganzhou. Tang Peikun, who did not cooperate with Nongfu Spring, said in his circle of friends: "Under the situation of unsalable navel oranges this year, Nongfu Spring insists on purchasing the whole garden at the contract price, not reducing the price, not bullying farmers, it is the real Dinghai Shenshen needle of navel oranges in Gannan Province!" ”
Nongfu Spring uses the contract ** 'whole garden purchase' to ensure that farmers 'stabilize the harvest in a bad year' and 'increase income in a good year'. Our acquisition work will continue until mid-January 2024, and we have so far acquired 1600 million kilograms, a record high, increase the amount of purchases, curb malicious bargaining. Nongfu Spring employee Shi Yonghui said.
Fruit farmers manage seeds, farmers manage harvests, and Hangzhou enterprises explore new models of agricultural and business cooperation across provinces.
Agriculture is an "industry that watches the sky and eats". In the benefit distribution system of traditional agriculture, the middleman will depress the purchase in various ways, and only harvest good fruits, those fruits with flaws in the skin can only rot on the tree, and the interests of fruit farmers cannot be guaranteed.
Different from the traditional practice, Nongfu Spring is based on the market contract, adopts the contract purchase method, and signs a contract with the cooperative farmers in a competitive ** regardless of the harvest year or the poor harvest year, which stabilizes the market to a certain extent and ensures the income of the cooperative fruit farmers.
In Nongfu Spring's insured purchase and whole garden purchase strategy, it is the quality of navel oranges rather than the yield that determines the best price, which is equivalent to giving fruit farmers sufficient pricing power, so as not to increase income but not increase production in good years. Shi Yonghui said.
This new model of agribusiness cooperation comes from Nongfu Spring's years of precipitation in the mountainous areas of southern Gansu: in the more than ten years of deep cultivation in southern Gansu, Nongfu Spring has formed a complete ecological closed loop of R&D, production and sales through the construction of factories and technology research and development.
In 2007, Nongfu Spring's first navel orange factory landed in Anyuan County. Founded in 2014 175° Fresh orange and juice brand. In 2016, Nongfu Spring overcame the problem of navel orange juice extraction and launched the non-concentrated juice "100% NFC orange juice". In the same year, Nongfu Spring Xinfeng Factory was officially put into operation. This year, Nongfu Spring launched the "Freshly Squeezed Orange Juice in Season", which only takes 36 hours from picking to finished product, challenging the limits of time management. Branding and deep processing have greatly enhanced the sales and reputation of Gannan navel oranges.
At the same time as building the factory at the source of the production area, Nongfu Spring also built a laboratory in the field and began to systematically study citrus. In 2016, the navel orange detoxification seedling project was launched, which lasted 7 years of cultivation, and by 2022, small-scale trial planting will be carried out, and the ...... will be opened to contracted farmers at the same time
Since taking root in southern Gansu, Nongfu Spring has been exploring new models of agribusiness cooperation. According to Wang Xilong, director of Ganzhou Fruit Industry Development Center, the rooting of Nongfu Spring has not only driven the high-quality development of the local navel orange industry, but also given farmers more confidence and expectations in the market. "It can be said that the pricing of Nongfu Spring is the vane of the market, which has a good role in supporting and supporting the industry. ”