Recently, a retail enterprise originating in Xuchang, Henan Province, Fat Donglai, has attracted widespread attention. It is reported that since its establishment, the company has always adhered to the target customer group in the mid-to-high-end market, and adhered to the "people-oriented" business philosophy.
Fat Donglai's pursuit of product quality and diversity can be described as excellence. They are committed to providing consumers with safe, practical and fashionable products, strictly controlling the selection criteria of goods, and conducting regular sampling inspections to ensure the quality of goods. In addition, Fat Donglai will also launch special products according to different seasons and festivals to meet the diverse needs of consumers.
In terms of service, Fat Donglai is even more well-known. They put forward slogans such as "goods + services" and "value-added services", and the employees have been professionally trained to accurately grasp the characteristics and performance of the goods sold, and provide professional advice and assistance to customers. These measures have kept Fat Donglai's customer satisfaction at a high level.
In terms of employee welfare, Fat Donglai is even more unique. They invest 95% of their profits on employee benefits and employee satisfaction, providing employees with a competitive compensation and benefits package, as well as abundant training and development opportunities. This people-oriented business philosophy not only wins the loyalty of employees, but also establishes a good image for the enterprise.
Fat Donglai's success has sparked heated discussions among netizens. Many netizens believe that Fat Donglai's business philosophy and model are worth learning and learning from other enterprises. Some netizens commented: "Fat Donglai's success lies in the fact that they really put customers and employees first, which is lacking in many companies." Some netizens said,
It is hoped that more companies can pay attention to product quality, service quality and employee welfare like Fat Donglai, and provide consumers with a better shopping experience.