In today's increasingly diversified liquor market, a unique medium liquor, 009 medium glutinous rice wine, with its 27The 5-degree wine has become the focus of the industry. Behind this unique choice is the brand's deep insight into the needs of young consumers and its insistence on a healthy drinking culture.
Shortly after the beginning of this year, 009, the leading brand of medium liquor, was the first in the world to create 275 degrees of medium glutinous rice wine, with the image of "new species" set off a wave of wine industry change, stirring up the industry.
28 degrees to 275 degrees of power upgradeAdapt to consumer needs and market trends
According to industry experts, the current beverage market is undergoing a change driven by young consumers. This group prefers a relaxed, healthy way of drinking, and pursues a "slightly drunk" rather than "drunk" experience. 009 27 of medium glutinous rice wineThe 5-degree design is an accurate response to this need. This alcohol degree avoids the heaviness of high alcohol and retains the slight pungency of alcohol, providing consumers with a more comfortable drinking option.
On January 16, 2024, 009's newly upgraded product "Oracle" and "Dragon" debuted and was officially launched. At the same time, the "Oracle" wine has been upgraded from 28 degrees to 27 degrees5 degrees, 0The subtle change of 5 degrees is a harmonious interpretation of fine brewing and extreme craftsmanship.
for greater than its fine", seemingly subtle 0The 5-degree change is the ingenuity of 009's refined brewing and process control. 27.5 degrees, moderately light burden, a little lower, a little better.
In the process of upgrading the 009 liquor, the core R&D team continued to experiment, adjust and optimize, and in hundreds of tests, it was found that 275 degrees is better than 28 degrees in alcohol, stimulation and flavor balance, with a better taste and a purer body.
From 28 degrees to 275 degrees, through 0The extreme control of 5 degrees of nuances allows the wine to complete a new round of reconstruction, precipitation, condensation and sublimation in lightness. 009, in every drop of perseverance, in the polishing of time, with lasting optimization to constantly quench the wine.
27.Compared with 28 degrees at 5 degrees, the tasting of the wine has the following performances: looking at its color, the wine body is more clear and transparent; Smelling its fragrance, the fermentation aroma increases, the fruity aroma is enhanced, and it has a refreshing white fruit flavor like a perfume pear; Taste it, take a sip, it is easier to get down the throat, the impact is not very strong, fresh and refreshing.
Alcohol market experts point out that medium liquor has a long history in Chinese culture, 009 through the innovation of 27The 5-degree liquor retains the essence of traditional winemaking techniques while adapting to the tastes and lifestyles of modern consumers.
27.5 degrees: The perfect integration of cultural inheritance and innovation
009 of 27The 5 degree liquor is not only a response to market demand, but also a manifestation of the brand's inheritance and innovation of traditional Chinese winemaking culture. Cleverly, in this upgrade of the product, 009 found, 275 degrees is the center of the number of heaven and earth in the Book of Changes, and the number of heaven and earth 55 is taken from its yin and yang, which is exactly 275 degrees
The Book of Changes observes the universe from the perspective of "numbers" and obtains "the number of heaven and earth". "Biography of the Dictionaries" cloud: "Heaven one earth two, heaven three earth four, heaven five earth six, heaven seven earth eight, heaven nine earth ten." There are five out of fifty in the number of heaven and earth. "The sky is yang, and it is an odd number; The earth is yin and even. 009，27.5 degrees, adhering to the Chinese golden mean, take the "number of heaven and earth" in the middle (55 2 = 27.).5) Gather the aura of heaven and earth, absorb the essence of the sun and the moon, and gather the qi of the five elements of yin and yang.
The yang of 009 originates from the sublimation of water and fire in distillation, and the yin of 009 is obtained from the precipitation of koji grain at the time of fermentation, and the harmony and blending of yin and yang are obtained from 275 degrees wonderful. Every degree of 009 is the essence of heaven and earth, combined with the essence of yin and yang, so it can be transformed into Vientiane and breed all kinds of flavors.
In the face of the growing health awareness and the trend of consumption upgrading, the market potential of medium alcohol should not be underestimated. 009 through its 27The unique positioning of 5 degrees has set a new benchmark in the industry. With the continuous exploration of consumers' drinking methods and the upgrading of tastes, medium alcohol is expected to become a new growth point in the market.
Since 2015, the Liquor and Social Responsibility Promotion Committee of the China Alcoholic Beverages Association has carried out a series of activities of "National Responsible Drinking Publicity Week" for 8 consecutive years, actively promoting the concept of "moderate drinking, happy life". Song Shuyu, chairman of the China Liquor Industry Association, pointed out that advocating "moderate drinking, happy life" in the whole society is a long-term industrial mission, and it is also an indispensable work to guide and cultivate consumers' moderate, moderate and healthy drinking attitudes from the consumer side, "This is not only a drinking atmosphere, but also a life attitude." ”
009 27 of medium glutinous rice wineThe 5 Degrees choice is not only an in-depth understanding of consumer needs, but also an insistence on a healthy drinking culture. This unique alcohol degree has undoubtedly brought new vitality and innovation possibilities to the wine market, opening a new chapter in the medium wine market. As young consumers continue to reshape their drinking culture, 009's strategic choice is expected to lead the industry in the future.