In today's era, young people are gradually moving away from the traditional wine table culture in search of a more relaxed and healthy drinking experience. Especially in traditional festivals such as the Chinese New Year, the scenes of family reunions and friends gathering highlight the change in drinking culture. With its innovative body and unique "undulating drunkenness" experience, Medium Glutinous Rice Wine 009 is becoming a new business card for new youth wine socialization, and its two new products, "Oracle" and "Dragon" New Year gift box, have set off a new round of attention in the market.
In the traditional wine table culture, high alcohol often becomes the protagonist, and drinking alcohol is often associated with booze and drunkenness. But modern young people are beginning to flee this culture, and they are more focused on the ease and ease of drinking, and no longer measure social value by the amount of alcohol consumed. This shift becomes even more evident during family gatherings and gatherings of friends during the Chinese New Year.
As an innovative national liquor brand, Medium Glutinous Rice Wine 009 has successfully combined China's traditional winemaking culture with the needs of modern consumers. It launched the "275% Medium Glutinous Rice Wine" fills a gap in the global wine industry. This unique alcohol degree not only retains the essence of alcohol, but also reduces the burden of drinking, providing a more comfortable drinking option for young people.
The "moderately light burden" experience of Medium Glutinous Rice Wine 009 is a new drinking experience. In a family gathering like the Chinese New Year, 009's slightly drunk experience allows people to enjoy a relaxed and pleasant atmosphere, rather than heaviness and discomfort. It offers a whole new way to socialize and enjoy drinking while staying sober and self-controlled.
As an intangible cultural heritage of Hunan, it is one of the top ten tribute liquors in ancient China, with a history of 3,000 years. It is understood that China's first liquor endowment came from alcoholic liquor, and China's first liquor standard also came from alcoholic liquor. In order to better make China's Chinese liquor culture well-known, the brand went deep into the different drinking scenes of consumers at the beginning of its creation, just to find the most real needs of consumers. Wang Ke, president of 009, once said, "009 has seen the current situation of the industry and the pain points of users, and it is necessary to return culture, evolve the industry, and make consumption rational." ”
In August this year, the 009 brand made its debut as a "sober observer of the 009 wine table", with the topic of "everyone is really the same after drinking too much", from the perspectives of "wine table culture" and "drunken gaffe", a group of street art installations showing people's drunken state were produced on the streets of Beijing. The installation uses "performance art" to present the various forms of people who drink excessively, and it turns out that everyone is really the same after drinking too much The topic and art installation quickly aroused heated discussions, and the 009 brand tried to convey to people that they should get real happiness and relaxation from drinking from a diversified perspective.
Recently, 009 launched the new "Oracle" and "Dragon" New Year gift boxes, which not only show a deep understanding and respect for traditional Chinese culture in product design, but also cater to the tastes of young consumers in terms of taste. The launch of these two new products not only satisfies young people's pursuit of healthy drinking culture, but also becomes a way for them to express their personality and attitude towards life.
009 medium glutinous rice wine is gradually becoming a new business card for new young people to drink and socialize. It is not only a wine, but also a manifestation of an attitude to life. Through 009's choice, young people have demonstrated their pursuit of quality of life and recognition of healthy drinking culture.
Since 2015, the Liquor and Social Responsibility Promotion Committee of the China Alcoholic Beverages Association has carried out a series of activities of "National Responsible Drinking Publicity Week" for 8 consecutive years, actively promoting the concept of "moderate drinking, happy life". Song Shuyu, chairman of the China Liquor Industry Association, pointed out that advocating "moderate drinking and happy life" in the whole society is a long-term industrial mission, and it is also an indispensable work to guide and cultivate consumers' moderate, moderate and healthy drinking attitudes from the consumer side. "It's not just a drinking ethos, it's an attitude to life. ”
According to industry experts, Medium Glutinous Rice Wine 009 is known for its unique 27The 5-proof body and the "undulating tipsiness" experience are ushering in a new drinking culture. It not only satisfies the drinking needs of modern young people, but also becomes a way for them to express their personality and attitude towards life. As more and more young people begin to embrace this new drinking culture, "we have reason to believe that 009 will become an important symbol in the mid-alcohol sector, redefining the modern social culture of drinking." ”