The earliest combination of wine and tourism was in continental Europe, particularly France and Germany, but it was the British who really drove the craze. When the British travel in France and Germany, they enjoy the local beauty and taste the local wine at the same time, forming a complete industrial chain. To this end, France and Germany have developed a number of special "wine tourism routes", such as the Rhine-Moselle wine route in Germany, the Alsace wine route in France, the Burgundy wine route, etc. At the same time, in order to attract more popularity, wine-related festivals are even held in some places to celebrate the harvest of grapes and the bottling of local wines.
In China, there are similar ideas in wine tourism, especially in Ningxia and other regions, there are special wine culture festivals, tasting local food, visiting local beauty, and participating in local wineries, tasting local high-quality wines, etc., it can be said that everyone who participates can feast their eyes and mouths.
Bairui International also noticed the opportunity for the development of the wine industry, if the simple launch of wine must be relatively monotonous, through the tourism - cross-industry alliance model, you can attract a large number of customers who want to taste wine to form a sharing of resources, on the one hand, the tourism company has obtained better customer evaluation, and Bairui International can also reach more potential audiences of wine, so as to expand the wine market, by the way, also popularize more wine knowledge. With the improvement of material living standards, it is believed that more and more people will learn about wine through tourism and witness more beautiful scenery through wine.