In 2023, a year that many car companies will never forget, the Chinese auto market has experienced the best war, experienced the product explosion of hybrid vehicles, and joint venture brands have also experienced product iteration and electrification transformation. And the car companies that can meet all the above conditions at the same time and undergo major changes must be Japanese brands. In 2023, the Japanese brand that seeks progress while maintaining stability, seeking change, and breaking the old and establishing a new one must be Dongfeng Honda.
Fuel does not give up, and the hybrid advantage is expanded
Dongfeng Honda's first new car in 2023 is the new generation CR-V E:PHEV, which was launched in March 2023 and is an important model of Dongfeng Honda in the field of new energy. Although the new generation of CR-V has been unveiled in 2022, in the face of fierce competition for plug-in hybrids in the new energy market, Dongfeng Honda has given full play to the technical advantages of the first-generation i-MMD hybrid system and created a new generation of CR-V E:PHEV models based on the new generation of CR-V e:HEV.
Dongfeng Honda's all-new CR-V e:PHEV has a dual-motor plug-in hybrid system, which has a leading advantage over many current plug-in hybrid models with a series structure. It can not only achieve fuel economy at low speeds, but also rely on direct engine drive at high speeds, ensuring power performance at high speeds and making fuel more economical and efficient. This hybrid system, in the era of fierce competition in 2023, is definitely the leading level in the industry. The launch of Dongfeng Honda's new generation CR-V e:PHEV also marks that Dongfeng Honda has a strong advantage in the plug-in hybrid market while developing fuel vehicles.
Market segmentation There is always one for you
Soon, in April 2023, Dongfeng Honda's second new car, which is also a new model, Dongfeng Honda HR-V, was launched, this car is defined as a compact SUV, positioned between XR-V and CR-V, as another global model of Honda in China, integrating the advantages of the popular models of the two family SUV families, it is a "urban dynamic SUV" that integrates Jinmei styling, Jinjie power, cutting-edge technology and excellent driving control.
And the Dongfeng Honda HR-V also offers 15t fuel oil and 20L E:HEV hybrid, two power options. This is a more segmented model of Dongfeng Honda in the market below 200,000 yuan. The main focus is to integrate the space and practicality of CR-V, and at the same time has the cost performance of XR-V and the sports attributes of urban trendy toys, which has become the best choice for young consumers.
Sport and handling Dongfeng Honda's brand genes
When it comes to Honda, some people will definitely think of the phrase "VTEC is the best", Dongfeng Honda's iconic model is naturally the Civic, as a classic model that entered China in 2006, Dongfeng Honda Civic is equipped with VTEC engine, with excellent power and handling, not only since its listing has become a hot car in China, but also has a strong modification potential, and the value retention rate is also better than that of the same class.
In the middle of 2023, Dongfeng Honda Hurricane C guest "Hurricane in Corners" activity will be launched, with the first battle on Luoyang Baiyun Tianlu and the second battle on Lanzhou Luojiu Highway, launching an impact on the plateau curve for the first time, and finally challenging Anji Tianhuangping, which is known as "China's Autumn Famous Mountain". Thanks to the VTEC engine and excellent handling, it is like a fish in water in corners. At the same time, Dongfeng Honda also provides a choice of manual transmission models, as well as hybrid models to meet the needs of young consumers who love sports and pay attention to fuel economy. The most important thing is that Dongfeng Honda Civic has its own cultural attributes, and it can make friends with the best of the world, and Dongfeng Honda is also a "strength pet fan" to introduce overseas Civic Type R performance version models, so that domestic fans can realize their dreams.
20th Anniversary: The quality remains the same, and new cars continue
2023 is also Dongfeng Honda's 20th birthday, and since entering China in 2003, it has gained the trust of 8 million users and launched nearly 20 models. In September 2023, Dongfeng Honda officially released the new brand logo and image of "Stay Ahead", which integrates "technology, wisdom and love", making the "Stay Ahead" brand proposition more valuable and warm.
In the second half of 2023, Dongfeng Honda has launched a number of new cars, including the new Dongfeng Honda flagship sedan, and this new generation of Inspie is also launched at the same time5T fuel version, 2The 0L e:HEV hybrid and e:PHEV plug-in hybrid versions form the flagship twin stars with the CR-V model. In November of the same year, the E:PHEV challenged 0 times to replenish the energy across 1,200 kilometers of southern Xinjiang winter test, and the endurance achievement rate was as high as 128%.
The all-new UR-V has also ushered in the launch, continuing to lead the mid-size SUV market, giving everyone a comfortable travel experience with a large five-seater. In addition, in terms of travel, another star model, Ailishen, has also completed a facelift and launched a facelift, and has been upgraded in terms of intelligent technology, which can meet the needs of intelligent connected vehicles in more scenarios and refresh the leading value of intelligent electric drive MPV.
In October 2023, Dongfeng Honda's 2024 XR-V Enthusiastic Edition was officially launched, with an official guide price of 12590,000 yuan, the appearance is dynamic and fashionable, and entering the market with more sincerity will make the "first car in life" of young people within reach!
Embrace the electric drive, break the old and create the new
In today's era of electrification, joint venture car companies around the world have gradually come up with their own electrification products, but some car companies are using "oil to electricity" to test the market, while experimenting with consumers and developing slowly. As a pioneer in the electric drive era, Dongfeng Honda has broken the old concept and directly embraced the electric drive era.
In June 2023, the **M-NV was launched, with a CLTC pure electric range of 500 km, a dynamic appearance and intelligent technology configuration, and a starting price of **14At 980,000 yuan, it is a high-quality pure electric SUV in its class.
In September 2023, Dongfeng Honda brand renewal and new energy vehicle brand ceremony was held at Wuhan Sports Center. Dongfeng Honda brand electrification has been renewed, and the new energy vehicle brand Lingxi has been released, and the new energy brand Lingxi concept car has been unveiled. In the face of today's era of change, Dongfeng Honda has created a new era of joint ventures, and the Lingxi brand is the second joint venture in China. It aims to create a new electric travel experience of "ultimate personality", "pure fun" and "peace of mind" for Gen Z users who are brave enough to pursue their dreams. In the future, the brand's models will be designed by China and will use many of Honda's advantageous technologies.
In November 2023, Dongfeng Honda's new energy strategy, the E:NS2 pure electric hunting coupe, made its debut at the Guangzhou Auto Show. It inherits Honda's always reliable quality and consistent dynamic driving fun, and adopts the popular hunting design of "hunting aesthetics", equipped with a simple and exquisite "hunting cockpit", which is for young people who adhere to pragmatism and chase individuality. The e:NS2 is also the second model of Dongfeng Honda's e:N pure electric series, and more e:n pure electric series models will be launched in the future, gradually filling the gap in the market.
AM Car Mirror Summary:
2023 is an important year for Dongfeng Honda, in the fierce battle in the Chinese auto market, Dongfeng Honda not only continues to consolidate the fuel vehicle market, but also relies on its own technical advantages to launch a new generation of Inspie e:PHEV and a new generation of CR-V e:PHEV, two hybrid twin stars that are leading in the plug-in hybrid era.
In addition to the two hybrid twin stars, there are more than 10 electrified products such as Dongfeng Honda H-RV e:HEV, Civic e:HEV, M-NV, and E:NS2. At the same time, we will lay out the new energy strategy in the long term and release the Lingxi brand to bring products that are more in line with everyone's daily habits for Chinese consumers. In the future, Dongfeng Honda will also build an industry-leading digital intelligent factory to produce future new energy vehicles.
Therefore, after watching Dongfeng Honda's preparation for the future new energy strategy in 2023, everyone understands why 2023 is an important year for Dongfeng Honda to connect the past and the next!